Gunwoo Yoon, Cong Li, Jiangmeng Liu, Michael North, Yi (Grace) Ji, Cheng Hong
{"title":"Facebook 点赞与企业收入:测试态度与行为之间的一致性","authors":"Gunwoo Yoon, Cong Li, Jiangmeng Liu, Michael North, Yi (Grace) Ji, Cheng Hong","doi":"10.1080/02650487.2024.2322855","DOIUrl":null,"url":null,"abstract":"Whether a person’s attitude is predictive or consistent with their behavior is a topic that has generated much research in the literature. The current study attempts to address this research questi...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"16 1","pages":""},"PeriodicalIF":5.3000,"publicationDate":"2024-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Facebook likes and corporate revenue: testing the consistency between attitude and behavior\",\"authors\":\"Gunwoo Yoon, Cong Li, Jiangmeng Liu, Michael North, Yi (Grace) Ji, Cheng Hong\",\"doi\":\"10.1080/02650487.2024.2322855\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Whether a person’s attitude is predictive or consistent with their behavior is a topic that has generated much research in the literature. The current study attempts to address this research questi...\",\"PeriodicalId\":48111,\"journal\":{\"name\":\"International Journal of Advertising\",\"volume\":\"16 1\",\"pages\":\"\"},\"PeriodicalIF\":5.3000,\"publicationDate\":\"2024-03-12\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Advertising\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.1080/02650487.2024.2322855\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Advertising","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/02650487.2024.2322855","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
Facebook likes and corporate revenue: testing the consistency between attitude and behavior
Whether a person’s attitude is predictive or consistent with their behavior is a topic that has generated much research in the literature. The current study attempts to address this research questi...