Facebook 点赞与企业收入:测试态度与行为之间的一致性

IF 5.3 3区 管理学 Q1 BUSINESS
Gunwoo Yoon, Cong Li, Jiangmeng Liu, Michael North, Yi (Grace) Ji, Cheng Hong
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引用次数: 0

摘要

一个人的态度是否能预测其行为或与其行为是否一致是一个在文献中引发了大量研究的话题。本研究试图解决这一研究问题。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Facebook likes and corporate revenue: testing the consistency between attitude and behavior
Whether a person’s attitude is predictive or consistent with their behavior is a topic that has generated much research in the literature. The current study attempts to address this research questi...
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来源期刊
CiteScore
13.90
自引率
19.40%
发文量
66
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