{"title":"人工智能、虚拟现实和增强现实、社交媒体、在线评论和影响者：服务企业如何使用促销设备及未来研究方向综述","authors":"Shu-Chuan Chu, Mark Yi-Cheon Yim, Juan Mundel","doi":"10.1080/02650487.2024.2325835","DOIUrl":null,"url":null,"abstract":"Today’s rapidly changing digital environments require service businesses to have a greater understanding of digital media as new forms of digital communication shift how companies interact with cu...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.3000,"publicationDate":"2024-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Artificial intelligence, virtual and augmented reality, social media, online reviews, and influencers: a review of how service businesses use promotional devices and future research directions\",\"authors\":\"Shu-Chuan Chu, Mark Yi-Cheon Yim, Juan Mundel\",\"doi\":\"10.1080/02650487.2024.2325835\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Today’s rapidly changing digital environments require service businesses to have a greater understanding of digital media as new forms of digital communication shift how companies interact with cu...\",\"PeriodicalId\":48111,\"journal\":{\"name\":\"International Journal of Advertising\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":5.3000,\"publicationDate\":\"2024-03-11\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Advertising\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.1080/02650487.2024.2325835\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Advertising","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/02650487.2024.2325835","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
Artificial intelligence, virtual and augmented reality, social media, online reviews, and influencers: a review of how service businesses use promotional devices and future research directions
Today’s rapidly changing digital environments require service businesses to have a greater understanding of digital media as new forms of digital communication shift how companies interact with cu...
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