{"title":"不同年龄段的广告效果差异","authors":"Philip Mecredy, Lara Stocchi, Pamela Feetham","doi":"10.1080/02650487.2024.2370678","DOIUrl":null,"url":null,"abstract":"Our research explores differences in cognitive evaluative measures of consumer buying behaviour and advertising’s effectiveness across age groups. We seek to ascertain if older segments show dissim...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"52 1","pages":""},"PeriodicalIF":5.3000,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Differences in advertising’s effectiveness across age groups\",\"authors\":\"Philip Mecredy, Lara Stocchi, Pamela Feetham\",\"doi\":\"10.1080/02650487.2024.2370678\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Our research explores differences in cognitive evaluative measures of consumer buying behaviour and advertising’s effectiveness across age groups. We seek to ascertain if older segments show dissim...\",\"PeriodicalId\":48111,\"journal\":{\"name\":\"International Journal of Advertising\",\"volume\":\"52 1\",\"pages\":\"\"},\"PeriodicalIF\":5.3000,\"publicationDate\":\"2024-07-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Advertising\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.1080/02650487.2024.2370678\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Advertising","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/02650487.2024.2370678","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
Differences in advertising’s effectiveness across age groups
Our research explores differences in cognitive evaluative measures of consumer buying behaviour and advertising’s effectiveness across age groups. We seek to ascertain if older segments show dissim...
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