可爱但令人担忧:调查在妈妈风向标内容中塑造儿童形象对参与度、广告价值和广告效果的影响

IF 5.3 3区 管理学 Q1 BUSINESS
Elisabeth Van den Abeele, Emma Beuckels, Liselot Hudders, Ini Vanwesenbeeck
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引用次数: 0

摘要

许多 "妈妈代言人 "在其社交媒体个人资料中大量出现其子女的身影,这通常是为了提高宣传的成功率。与我们的假设和先前的研究相反,...
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Cute but concerning: investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness
Many momfluencers heavily feature their children on their social media profiles, often in an attempt to increase promotional success. Contrary to our assumptions and those from prior research, the ...
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CiteScore
13.90
自引率
19.40%
发文量
66
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