{"title":"Does Working From Home Kill Innovation? Examining the Relationship Between Working From Home and Innovative Work Behaviour","authors":"Jörn Brandt, René Schmoll","doi":"10.1111/caim.70015","DOIUrl":"https://doi.org/10.1111/caim.70015","url":null,"abstract":"<p>A large proportion of employees regularly work from home despite doubts about their ability to be innovative while working remotely. The relationship between working from home and innovative work behaviour is a pressing issue that has produced ambivalent research results, presumably because the mechanisms that underpin the relationship are poorly understood. The present study addresses this issue by differentiating spatial, temporal, and task-related flexibility as mediators between working from home and innovative work behaviour. To test our hypotheses, we conducted an online survey with 173 knowledge workers from a variety of German organizations. After running confirmatory factor analyses, we used covariance-based structural equation modelling for data analysis. Our results show that working from home is positively related to all three dimensions of employees' perceived job flexibility—spatial, temporal and task-related. Spatial and task-related flexibility are positively related to innovative work behaviour, whereas temporal flexibility has a negative relationship. All three mediation pathways are significant. The study contributes to the literature by pointing out the importance of differentiating among the three dimensions of flexibility and challenging the assumption that autonomy is universally beneficial. While spatial and task-related flexibility are positively related to innovative work behaviour, temporal flexibility might be a threat to innovation. Therefore, organizations should be aware of the differential effects of the flexibility dimensions as a one-dimensional view of working from home is under-complex.</p>","PeriodicalId":47923,"journal":{"name":"Creativity and Innovation Management","volume":"35 1","pages":"3-16"},"PeriodicalIF":4.2,"publicationDate":"2025-08-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/caim.70015","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146176224","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Martin G. Moehrle, Valentin J. Schmitt, Theresa S. Kranzle, Andre Herzberg, Jens Potthast
{"title":"How the Ideation Process Shapes the Creative Output in Innovation Contests—An Analysis Using a Large Language Model","authors":"Martin G. Moehrle, Valentin J. Schmitt, Theresa S. Kranzle, Andre Herzberg, Jens Potthast","doi":"10.1111/caim.70011","DOIUrl":"https://doi.org/10.1111/caim.70011","url":null,"abstract":"<p>Innovation contests represent a type of open innovation that companies can use for gaining access to innovation ideas from different target groups. These innovation ideas have a measurable creative output and arise in an ideation process that usually takes place unconsciously among the participants, but can be traced back through operationalization with the inventive principles from the Theory of Inventive Problem Solving (TRIZ). We evaluate these two aspects—creative output and ideation process—on the basis of over 600 innovation ideas collected from more than 1200 students during eight identical courses on ‘Innovation Management’ between 2015 and 2022, using a Large Language Model (GPT-4). We identify two important relationships between the two variables. Firstly, our data show that the more inventive principles are used in the ideation process, the higher the creative output of an innovation idea. Secondly, at least in our setting, universal inventive principles outperform technological inventive principles in terms of creative output. This study is the first to use GPT-4 to simultaneously assess both the creative output of more than 600 innovation ideas and the hidden TRIZ inventive principles behind them.</p>","PeriodicalId":47923,"journal":{"name":"Creativity and Innovation Management","volume":"34 4","pages":"1034-1052"},"PeriodicalIF":4.2,"publicationDate":"2025-08-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/caim.70011","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145426299","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Switching Perspectives: Enhancing Generative Artificial Intelligence's Creativity, by Humans, With Design","authors":"Antoine Bordas, Pascal le Masson, Benoit Weil","doi":"10.1111/caim.70013","DOIUrl":"https://doi.org/10.1111/caim.70013","url":null,"abstract":"<div>\u0000 \u0000 <p>Over the past few years, with the advent of ChatGPT, generative artificial intelligence (GenAI) has been at the centre of numerous discussions regarding generative and creative power, especially with the hope that it will enhance human creativity and, consequently, transformative power. Creativity, especially human creativity, has long been studied, particularly by psychologists and design scientists, who have revealed the difficulty of overcoming the fixation effect. This effect can hinder creativity and has not yet been explored in relation to GenAI, even though it is of major importance for understanding creative issues. In this work, we propose leveraging the rich body of literature on design creativity and creativity management to shed light on the fixation effect related to GenAI tools, which are considered partners in the design process, and possible defixation techniques. To study this issue, we propose a twofold methodology: a first, in-depth qualitative step with design theory experts, leading to the formulation of hypotheses, and a second, experimental step based on the well-documented egg task in creativity to test the hypotheses. Ultimately, we show that the use of GenAI tools in creative endeavours results in a greater number of generated ideas and that it does not prevent the fixation effect but can foster idea exploration and thus help with second-order defixation. These results consequently show the importance of considering a cocreativity regime involving both humans and GenAI, and they extend knowledge on the fixation effect in this context. They also indicate the capacity of GenAI in creative processes, thus suggesting some relevant use cases to leverage these tools.</p>\u0000 </div>","PeriodicalId":47923,"journal":{"name":"Creativity and Innovation Management","volume":"34 4","pages":"1013-1033"},"PeriodicalIF":4.2,"publicationDate":"2025-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145426066","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Evaluating Creative Output With Generative Artificial Intelligence: Comparing GPT Models and Human Experts in Idea Evaluation","authors":"Theresa Kranzle, Katelyn Sharratt","doi":"10.1111/caim.70007","DOIUrl":"https://doi.org/10.1111/caim.70007","url":null,"abstract":"<p>Traditional techniques for evaluating creative outcomes are typically based on evaluations made by human experts. These methods suffer from challenges such as subjectivity, biases, limited availability, ‘crowding’, and high transaction costs. We propose that large language models (LLMs) can be used to overcome these shortcomings. However, there is a dearth of research comparing the performance of LLMs to traditional expert evaluations for evaluating creative outcomes such as ideas. Our study compares the alignment of expert evaluations with evaluations from the LLM GPT-4. Our results reveal that to achieve moderate evaluation alignment with experts, LLMs require using a base framework and a spectrum-based few-shot prompt. We offer six theoretical contributions, shifting the focus from whether LLMs can evaluate to how specific design choices shape their alignment with human judgement. These insights are situated within broader frameworks from cognitive science, creativity theory, and machine learning. Furthermore, we outline six propositions for organizations interested in LLM-supported evaluation methods. Key recommendations include utilizing base frameworks for large-scale idea screening, establishing a database of evaluated ideas to optimize few-shot performance, and leveraging AI–human collaboration for internal and external idea sourcing. Additionally, we highlight the need for privacy considerations when using third-party LLMs for proprietary idea evaluations. This research contributes to innovation management literature by exploring methods for integrating LLM into creative evaluation processes to enhance scalability and efficiency while retaining evaluation quality.</p>","PeriodicalId":47923,"journal":{"name":"Creativity and Innovation Management","volume":"34 4","pages":"991-1012"},"PeriodicalIF":4.2,"publicationDate":"2025-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/caim.70007","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145426151","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Risks of Business Model Innovation in Established Firm: Insights From an Expert Study","authors":"La Ode Sabaruddin, Philip Linsley","doi":"10.1111/caim.70012","DOIUrl":"https://doi.org/10.1111/caim.70012","url":null,"abstract":"<div>\u0000 \u0000 <p>Business model innovation (BMI) offers potential value but comes with risks, particularly in established firms. Successful BMI implementation requires a thorough understanding and effective management of these risks. While extant BMI literature has drawn attention to the risks associated with BMI, the studies are either too generic or context-dependent, offering limited insight into the specific risks faced by established firms. Moreover, in terms of the approach, these studies often recommend generic elements found in conventional risk management frameworks, which are not specifically situated within a BMI context. This paper draws on a two-round Delphi expert study involving leading BMI academics and professional managers with significant BMI experience to identify the risks associated with BMI and underlying factors driving the risks. Using a systematic inductive analysis of the Gioia method, the expert responses identify that BMI risks fall into four categories: strategic, operational, financial, and stakeholder risks. Additionally, the risk factors divide into five categories: resource factors, behavioural factors, governance factors, environmental factors and complementarities factors. We then explore how the BMI risks may unfold, which allows us to uncover two important features of the risk factors. First, there are interdependencies between the risk factors, which suggest there is a systemic aspect to the risks. Second, the relative importance of BMI risk factors is context-dependent, and certain BMI risk factors have a temporal dimension. We contribute to the BMI literature by providing a more nuanced discussion about the risks associated with BMI, which enhances the current understanding of the possibilities of undertaking successful BMI as well as finding effective ways to manage the process.</p>\u0000 </div>","PeriodicalId":47923,"journal":{"name":"Creativity and Innovation Management","volume":"34 4","pages":"963-977"},"PeriodicalIF":4.2,"publicationDate":"2025-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145426064","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Saleh Samimi Dehkordi, Ivan Radević, Matej Černe, Guido Bortoluzzi
{"title":"A self-determination approach towards capitalising on autonomy and innovative work behaviour in task performance","authors":"Saleh Samimi Dehkordi, Ivan Radević, Matej Černe, Guido Bortoluzzi","doi":"10.1111/caim.70014","DOIUrl":"https://doi.org/10.1111/caim.70014","url":null,"abstract":"<p>This study draws upon the self-determination theory and the ambidexterity theory to explore the microfoundations of task performance; in particular, it examines the effect of job autonomy on task performance. While prior studies already supported the existence of a relationship between autonomy and task performance, in this research we advance the thesis that such a relationship is influenced by multiple intervening factors. In particular, that innovative work behaviour (IWB) plays a mediating role, while team ambidexterity has a potential moderating role. To substantiate these claims, an empirical investigation was conducted using survey data from 791 employees and their supervisors across diverse industries in Montenegro. The findings lend support to the mediation hypothesis while indicating also that team ambidexterity might strengthen the effect of IWB on task performance. Results highlight the importance of balancing autonomy with structured team dynamics to optimize employee performance, particularly in innovation-driven environments.</p>","PeriodicalId":47923,"journal":{"name":"Creativity and Innovation Management","volume":"34 4","pages":"978-990"},"PeriodicalIF":4.2,"publicationDate":"2025-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/caim.70014","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145426065","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Moritz Paulus, Slawka Jordanow, Sven Heidenreich, Franziska Janz
{"title":"Measuring Lead Userness: Development and Validation of a Hierarchical Scale","authors":"Moritz Paulus, Slawka Jordanow, Sven Heidenreich, Franziska Janz","doi":"10.1111/caim.70006","DOIUrl":"https://doi.org/10.1111/caim.70006","url":null,"abstract":"<p>Lead user theory has gained traction in both academia and practice, given that involving lead users (LUs) can yield more innovative and commercially successful products. Yet, measurement inconsistencies have hindered consensus on how to reliably assess lead userness. This paper develops and validates a new 30-item scale that conceptualizes lead userness as a hierarchical construct with two second-order dimensions: ahead of trend (AoT) and high benefit expectation (HBE). Each dimension is further subdivided into three first-order subdimensions, capturing facets such as ideas, information and experience (AoT) or problems, needs and gains (HBE). In multiple studies, the scale demonstrated robust reliability and convergent, discriminant and nomological validity, correlating as expected with key antecedents (e.g., divergent thinking, product knowledge, innate innovativeness and risk aversion) and outcomes (e.g., social innovativeness, opinion leadership, innovation experience and innovation intention). Additionally, a separate predictive and explanatory power study comparing the new scale with seven established measures underscored its superior capacity to account for both past and future user-driven innovation activities. Moreover, a market test across smartphones, e-bikes and refrigerators confirmed that product concepts developed by identified LUs commanded higher willingness to pay than those from regular consumers, reinforcing the scale's practical relevance. Finally, a short-scale variant with six items is introduced as a viable alternative when item minimization is crucial. Taken together, these findings provide a comprehensive inventory for measuring lead userness, laying the foundation for deeper theoretical insights into user-driven innovation and more targeted managerial strategies for collaborating with LUs across diverse product categories.</p>","PeriodicalId":47923,"journal":{"name":"Creativity and Innovation Management","volume":"34 4","pages":"944-962"},"PeriodicalIF":4.2,"publicationDate":"2025-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/caim.70006","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145426167","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Healthy–Unhealthy Tensions Duality Model: Managing Conflict and the Exploration–Exploitation Paradox in Creative Firms","authors":"Sotiris T. Lalaounis, Ajit Nayak, Didarul Hasan","doi":"10.1111/caim.70009","DOIUrl":"https://doi.org/10.1111/caim.70009","url":null,"abstract":"<div>\u0000 \u0000 <p>We examine how senior managers in creative firms navigate the paradoxical tensions of exploration and exploitation—balancing artistic excellence with commercial viability—while managing conflict arising from these contradictions. Drawing on paradox theory and Mary Parker Follett's concept of constructive and non-constructive conflict, we conducted in-depth interviews with 37 senior managers from various creative firms. Our analysis reveals four key managerial mechanisms—integration, compromise, obliging and dominance—that managers employ to address conflict generated by paradoxical tensions. Our findings highlight that integration fosters constructive conflict and generates healthy tensions, characterised by moderate tension and synergy between exploration and exploitation. In contrast, compromise results in temporary resolutions, leading to non-constructive conflict and little tension, while obliging and dominance lead to non-constructive conflict and unhealthy tensions. Based on our findings, we develop a duality model illustrating the interplay between managerial interventions, conflict outcomes and tension dynamics. We contribute to paradox theory by explaining the connections between (non)constructive conflict and (un)healthy tensions and the pivotal role of managerial interventions. We provide practical insights for leaders in creative and other industries, emphasising the importance of integration to achieve a balance between competing demands.</p>\u0000 </div>","PeriodicalId":47923,"journal":{"name":"Creativity and Innovation Management","volume":"34 4","pages":"927-943"},"PeriodicalIF":4.2,"publicationDate":"2025-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145426115","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Francesca Capella, Giovanni Tolin, Federico Frattini, Josip Kotlar, Alberto Di Minin
{"title":"Corporate Venture Clienting: A Governance Perspective Through the Lens of Stewardship Theory","authors":"Francesca Capella, Giovanni Tolin, Federico Frattini, Josip Kotlar, Alberto Di Minin","doi":"10.1111/caim.70008","DOIUrl":"https://doi.org/10.1111/caim.70008","url":null,"abstract":"<p>Corporate venture clienting (CV Clienting) has emerged as a distinct form of corporate venturing (CV) in which corporations engage with startups by adopting their innovative solutions without acquiring equity stakes. Unlike traditional corporate venture capital (CV Capital), which served as the dominant CV approach, CV Clienting structures these relationships around supplier–client dynamics, enabling corporations to access pioneering technologies, foster the growth of future suppliers and minimize long-term capital commitments. However, despite its growing relevance, the governance mechanisms specific to CV Clienting remain underexplored. This study investigates the governance mechanisms underpinning CV Clienting initiatives from a stewardship theory perspective. Drawing on an abductive qualitative analysis of three corporations actively implementing CV Clienting, this research identifies three key dimensions of governance (i.e., formal, relational and transactional) that differentiate CV Clienting from CV Capital. This study shows that stewardship theory can provide a grounding model to support corporates in navigating the governance challenges of CV Clienting when interacting with startups.</p>","PeriodicalId":47923,"journal":{"name":"Creativity and Innovation Management","volume":"34 4","pages":"907-926"},"PeriodicalIF":4.2,"publicationDate":"2025-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/caim.70008","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145426073","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Emotional Expressions in Front-End Team Work Hamper the Originality of New Product Ideas","authors":"Ann-Carolin Wolf, Theresa Treffers, Fred Langerak","doi":"10.1111/caim.70005","DOIUrl":"https://doi.org/10.1111/caim.70005","url":null,"abstract":"<p>The originality of new product ideas in the front-end is crucial for new product development (NPD) success. To foster originality, organisations use idea sprints, where distributed and remote NPD teams working in agile develop ideas under fixed time and cost constraints, exchanging outputs virtually. These virtual transfers, via tools like email, include both product-related factors like idea descriptions and person-related factors like emotions. Emotions expressed about idea descriptions can, however, be distorted during virtual transfers, possibly influencing idea elaboration. Despite their frequent occurrence and potential impact, this issue remains unexplored in the literature. Drawing on emotions as social information (EASI) theory, we test if the expression of <i>excitement</i> reduces, while the expression of <i>frustration</i> increases the originality of new product ideas generated in idea sprints. The results of an online experiment with professional participants in the role of either team member (i.e., idea generator or elaborator) or product owner (i.e., evaluator) during a simulated idea sprint unexpectedly show that both emotions, if expressed by the generator in the virtual transfer to the elaborator, reduce the originality of the new product ideas as evaluated by the product owner. These findings enrich our limited understanding of the role of expressed emotions in virtual transfers for ideation activities in the front-end of NPD.</p>","PeriodicalId":47923,"journal":{"name":"Creativity and Innovation Management","volume":"34 4","pages":"891-906"},"PeriodicalIF":4.2,"publicationDate":"2025-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/caim.70005","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145426076","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}