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The Korean Journal of Consumer and Advertising Psychology最新文献

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The Influence of Alliance Fit between Human Brand and Product Brand on Attitude toward Co-Brand: Focused on the Role of Self-Congruity 人品牌与产品品牌的联盟契合度对联合品牌态度的影响——以自我一致性为中心
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2017-11-01 DOI: 10.21074/kjlcap.2017.18.4.539
Jieunlee, Hwee-Wook Jang, 유동호
{"title":"The Influence of Alliance Fit between Human Brand and Product Brand on Attitude toward Co-Brand: Focused on the Role of Self-Congruity","authors":"Jieunlee, Hwee-Wook Jang, 유동호","doi":"10.21074/kjlcap.2017.18.4.539","DOIUrl":"https://doi.org/10.21074/kjlcap.2017.18.4.539","url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132699953","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
An Integrative Observation of the Effectiveness of Interactivity: Application of the Meta-analysis for Research in Advertising and its Relevant Areas 互动性有效性的综合观察:meta分析在广告及其相关领域研究中的应用
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2017-11-01 DOI: 10.21074/KJLCAP.2017.18.4.707
Jung-Gyo Lee, JangSunHwang
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引用次数: 0
The Effect of Social Exclusion and Conspicuous Consumption on Purchase Intention towards the Donation-related Goods: Mediated Moderating Effect of Symbolic Gift 社会排斥和炫耀性消费对捐赠相关物品购买意愿的影响:象征性礼品的中介调节作用
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2017-08-01 DOI: 10.21074/kjlcap.2017.18.3.487
Hojoon Song, 김남희, S. Chun
{"title":"The Effect of Social Exclusion and Conspicuous Consumption on Purchase Intention towards the Donation-related Goods: Mediated Moderating Effect of Symbolic Gift","authors":"Hojoon Song, 김남희, S. Chun","doi":"10.21074/kjlcap.2017.18.3.487","DOIUrl":"https://doi.org/10.21074/kjlcap.2017.18.3.487","url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"71 3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116310460","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Relationship between Self-Esteem Discrepancy and Conspicuous Self-Expression on SNS 自尊差异与社交网络显著自我表达的关系
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2017-08-01 DOI: 10.21074/KJLCAP.2017.18.3.365
Hyejin Woo, Yongjun Sung, 이규연, Jihye Lee, 박지윤, Hyuna Tak
{"title":"The Relationship between Self-Esteem Discrepancy and Conspicuous Self-Expression on SNS","authors":"Hyejin Woo, Yongjun Sung, 이규연, Jihye Lee, 박지윤, Hyuna Tak","doi":"10.21074/KJLCAP.2017.18.3.365","DOIUrl":"https://doi.org/10.21074/KJLCAP.2017.18.3.365","url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131877139","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
The effect of odd price, hedonic goods, price consciousness, and purchase justification on purchase intention 奇数价、享乐品、价格意识、购买理由对购买意愿的影响
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2017-08-01 DOI: 10.21074/KJLCAP.2017.18.3.417
Jihye Park, Yangyoon
{"title":"The effect of odd price, hedonic goods, price consciousness, and purchase justification on purchase intention","authors":"Jihye Park, Yangyoon","doi":"10.21074/KJLCAP.2017.18.3.417","DOIUrl":"https://doi.org/10.21074/KJLCAP.2017.18.3.417","url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128456765","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Product and Art: A Study of Art Infusion Effect on Consumer Response 产品与艺术:艺术注入对消费者反应的影响研究
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2017-08-01 DOI: 10.21074/kjlcap.2017.18.3.391
임현정, Kim， Gho
{"title":"Product and Art: A Study of Art Infusion Effect on Consumer Response","authors":"임현정, Kim， Gho","doi":"10.21074/kjlcap.2017.18.3.391","DOIUrl":"https://doi.org/10.21074/kjlcap.2017.18.3.391","url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132049291","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
The effect of self-regulatory on small indulgence: Focusing on justification clue and scarcity message 自我调节对小放纵的影响:关注正当性线索和稀缺性信息
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2017-08-01 DOI: 10.21074/KJLCAP.2017.18.3.461
S. Boo, G. Choi
{"title":"The effect of self-regulatory on small indulgence: Focusing on justification clue and scarcity message","authors":"S. Boo, G. Choi","doi":"10.21074/KJLCAP.2017.18.3.461","DOIUrl":"https://doi.org/10.21074/KJLCAP.2017.18.3.461","url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130937187","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Positive Mood and Self-Control: Focusing on the Roles of AE/AR Mechanism and Product Information 积极情绪与自我控制:关注AE/AR机制和产品信息的作用
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2017-08-01 DOI: 10.21074/kjlcap.2017.18.3.511
유동호, Jieunlee
{"title":"Positive Mood and Self-Control: Focusing on the Roles of AE/AR Mechanism and Product Information","authors":"유동호, Jieunlee","doi":"10.21074/kjlcap.2017.18.3.511","DOIUrl":"https://doi.org/10.21074/kjlcap.2017.18.3.511","url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123886592","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Effects of temporal distance, construal level, and subjective time perception on the preference of advertising message 时间距离、解释水平和主观时间知觉对广告信息偏好的影响
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2017-08-01 DOI: 10.21074/KJLCAP.2017.18.3.441
임지은
{"title":"Effects of temporal distance, construal level, and subjective time perception on the preference of advertising message","authors":"임지은","doi":"10.21074/KJLCAP.2017.18.3.441","DOIUrl":"https://doi.org/10.21074/KJLCAP.2017.18.3.441","url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122203589","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
페이스북에서 인식된 사회자본이 심리적 안녕감에 미치는 영향 :과시적 자기노출에 의한 자아존중감의 매개된 조절효과를 중심으로 facebook认识的社会资本对心理安宁感的影响:以自我暴露对自我尊重的调节效果为中心
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2017-05-01 DOI: 10.21074/KJLCAP.2017.18.2.117
유성신, J. Lee, Yongjoo Choi
{"title":"페이스북에서 인식된 사회자본이 심리적 안녕감에 미치는 영향 :과시적 자기노출에 의한 자아존중감의 매개된 조절효과를 중심으로","authors":"유성신, J. Lee, Yongjoo Choi","doi":"10.21074/KJLCAP.2017.18.2.117","DOIUrl":"https://doi.org/10.21074/KJLCAP.2017.18.2.117","url":null,"abstract":"본 연구는 페이스북의 결속형(bonding), 연계형(bridging) 사회자본의 유형이 심리적 안녕감에 미치는 영향을 살펴보았다. 또한 인식된 사회자본 네트워크가 심리적 안녕감에 미치는 영향이 페이스북 이용자들의 과시적 자기노출과 관계가 있음을 확인하였다. 나아가 이러한 상호작용이 자아존중감이라는 개인적 변인을 통해 매개될 것으로 판단하여 자아존중감 변인을 추가해 검증하였다. 연구 결과 결속형 사회자본은 심리적 안녕감에 긍정적 영향을 주는 것으로 나타났다. 반면 연계형 사회자본은 심리적 안녕감을 저하시키는 것으로 밝혀졌다. 또한 결속 강도가 높아질수록 과시적 자기노출이 적은 경우 심리적 안녕감을 느끼는 것으로 밝혀졌다. 한편 연계형 사회자본은 과시적 자기노출이 낮을 때 보다 높을 때 심리적 안녕감에 부적인 영향을 미칠 것으로 예측하였으나 유의미하지 않은 것으로 나타났다. 마지막으로 결속형 사회자본과 과시적 자기노출의 상호작용효과가 심리적 안녕감에 미치는 정적인 영향은 자아존중감이 조건적으로 매개하고 있음을 확인하였다. 그러나 연계형 사회자본과 과시적 자기노출이 심리적 안녕감에 미치는 부적인 영향은 자아존중감에 의해 매개되지 않은 것으로 밝혀졌다. 연구결과를 바탕으로 심리적 안녕감을 이해할 수 있는 단서와 마케팅 커뮤니케이션전략 수립에 대한 제언을 논의하였다.","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"248 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124743101","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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