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The effect of self-regulatory on small indulgence: Focusing on justification clue and scarcity message

The Korean Journal of Consumer and Advertising Psychology Pub Date : 2017-08-01 DOI:10.21074/KJLCAP.2017.18.3.461
S. Boo, G. Choi
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自我调节对小放纵的影响:关注正当性线索和稀缺性信息
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The Korean Journal of Consumer and Advertising Psychology
The Korean Journal of Consumer and Advertising Psychology
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