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The Korean Journal of Consumer and Advertising Psychology最新文献

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Structural analysis between use motives, perceived usefulness and advertisement effect of mobile LBA(Location Based Advertising) 移动定位广告使用动机、感知有用性与广告效果的结构分析
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2016-05-01 DOI: 10.21074/KJLCAP.2016.17.2.271
Dongsup Youm
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引用次数: 3
The Effects of Service Expectation and Face Consciousness on Retaliation Behavior 服务期望和面子意识对报复行为的影响
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2016-05-01 DOI: 10.21074/KJLCAP.2016.17.2.313
서종현, S. Ok, Yoon， Sung-Wook
{"title":"The Effects of Service Expectation and Face Consciousness on Retaliation Behavior","authors":"서종현, S. Ok, Yoon， Sung-Wook","doi":"10.21074/KJLCAP.2016.17.2.313","DOIUrl":"https://doi.org/10.21074/KJLCAP.2016.17.2.313","url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"49 4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115875490","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring the effect of embodied aging and time horizon perspective on persuasion: Focusing on goal pursuit and message type 具身老化和时间视界观对说服的影响:以目标追求和信息类型为重点
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2016-05-01 DOI: 10.21074/KJLCAP.2016.17.2.331
안아림, Kaist 경영대학 경영공학과
{"title":"Exploring the effect of embodied aging and time horizon perspective on persuasion: Focusing on goal pursuit and message type","authors":"안아림, Kaist 경영대학 경영공학과","doi":"10.21074/KJLCAP.2016.17.2.331","DOIUrl":"https://doi.org/10.21074/KJLCAP.2016.17.2.331","url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121575328","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Impact of consumption disposition, need for cognition, and self-construal on preference and visit intention for local traditional food restaurant 消费倾向、认知需求和自我建构对当地传统餐饮偏好和光顾意愿的影响
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2016-05-01 DOI: 10.21074/KJLCAP.2016.17.2.395
Jonghum Kim, S. Woo
{"title":"The Impact of consumption disposition, need for cognition, and self-construal on preference and visit intention for local traditional food restaurant","authors":"Jonghum Kim, S. Woo","doi":"10.21074/KJLCAP.2016.17.2.395","DOIUrl":"https://doi.org/10.21074/KJLCAP.2016.17.2.395","url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"307 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116275387","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effects of Stylistic Information about an Art Image on Consumers' Aesthetic Responses in Package Design 包装设计中艺术形象的风格信息对消费者审美反应的影响
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2016-05-01 DOI: 10.21074/KJLCAP.2016.17.2.251
Jieunlee
{"title":"The Effects of Stylistic Information about an Art Image on Consumers' Aesthetic Responses in Package Design","authors":"Jieunlee","doi":"10.21074/KJLCAP.2016.17.2.251","DOIUrl":"https://doi.org/10.21074/KJLCAP.2016.17.2.251","url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127680073","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
The influence of product placement in negative context on store recall and attitude according to cognitive styles 消极情境下植入式广告对认知风格下店铺回忆和态度的影响
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2016-05-01 DOI: 10.21074/KJLCAP.2016.17.2.375
김해미, Yangyoon
{"title":"The influence of product placement in negative context on store recall and attitude according to cognitive styles","authors":"김해미, Yangyoon","doi":"10.21074/KJLCAP.2016.17.2.375","DOIUrl":"https://doi.org/10.21074/KJLCAP.2016.17.2.375","url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130902032","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effects of Social Exclusion and Recipient’s Facial Expression on Consumer Responses to Public Service Advertisement: Focused on Duchenne Smile and Sad Face 社会排斥和接受者面部表情对消费者公益广告反应的影响——以杜兴微笑和悲伤脸为例
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2016-05-01 DOI: 10.21074/KJLCAP.2016.17.2.357
Jung-sik Son, Byung-Kwan Lee
{"title":"The Effects of Social Exclusion and Recipient’s Facial Expression on Consumer Responses to Public Service Advertisement: Focused on Duchenne Smile and Sad Face","authors":"Jung-sik Son, Byung-Kwan Lee","doi":"10.21074/KJLCAP.2016.17.2.357","DOIUrl":"https://doi.org/10.21074/KJLCAP.2016.17.2.357","url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"83 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124626169","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring the Effects of Emoticons in Twitter-based Marketing Communication emoticon在twitter营销传播中的作用探讨
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2016-02-01 DOI: 10.21074/KJLCAP.2016.17.1.121
Yu eunah, Choi， Jieun
{"title":"Exploring the Effects of Emoticons in Twitter-based Marketing Communication","authors":"Yu eunah, Choi， Jieun","doi":"10.21074/KJLCAP.2016.17.1.121","DOIUrl":"https://doi.org/10.21074/KJLCAP.2016.17.1.121","url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129739184","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
단계적 의사결정 방식에 따른 유인 효과의 변화 随着阶段性决策方式的引诱效果变化
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2016-02-01 DOI: 10.21074/KJLCAP.2016.17.1.33
김재휘, 한은하
{"title":"단계적 의사결정 방식에 따른 유인 효과의 변화","authors":"김재휘, 한은하","doi":"10.21074/KJLCAP.2016.17.1.33","DOIUrl":"https://doi.org/10.21074/KJLCAP.2016.17.1.33","url":null,"abstract":"경쟁하는 두 개의 대안 사이에 미끼 대안이 추가되었을 때, 표적 대안에 대한 선호가 증가하는 유인 효과는 일상적으로 쉽게 찾아볼 수 있다. 그러나 때때로 소비자는 자신의 내적 기준을 가지고 대안을 평가하기도 하며, 선택에 앞서 마주하는 정보가 선택의 기준을 바꾸기도한다는 점에서, 대안이 제시되는 맥락뿐만 아니라 소비자가 주어진 맥락을 어떻게 해석 하는지 역시 중요하게 고려되어야 한다. 이에 본 연구는 단계적 의사결정 방식을 통해 특정한 속성을 먼저 처리하였을 때, 다른 속성으로 주의가 이동하여 유인 효과가 감소 혹은 증가하는 현상을 검증하고자 하였다. 이를 바탕으로 연구 1에서는 표적 대안의 우월 속성을 먼저 정보처리하였을 때는 표적 대안의 열등 속성으로 주의가 이동하여 표적 대안의 선택은 감소하고, 경쟁 대안의 선택은 증가하는 것을 밝혔다. 또한, 반대로 표적 대안의 열등 속성을 먼저 처리하였을 때는 표적 대안의 우월 속성으로 주의가 이동하여 표적 대안의 선택은 증가하고, 경쟁 대안의 선택은 감소하는 것을 밝혔다. 연구 2에서는 가격-품질의 트레이드 오프 상황으로 확장하였을 때도 동일한 결과가 발생하는지 확인했다. 구체적으로, 선택에 앞서 예산을 설정하는 것은 품질에 대한 주의를 증가시켜, 고가격-고품질의 경쟁 대안으로 선호가 이행하는 것을 검증하였다. 본 연구의 결과는 기존 유인 효과의 연구를 단계적 정보처리의 관점으로 확장하고, 속성 프라이밍에 관한 선행 연구와는 달리 표적 대안의 열등 속성에 대한 정보처리를 이끄는 것이 실제 표적 대안의 선택 증가를 가져올 수 있다는 점에서 시사점을 지닌다.","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115578132","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Benefits and satisfaction of the non face to face channels-based on consumers’ view in insurance industry 非面对面渠道的利益与满意度——基于保险业消费者的看法
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2016-02-01 DOI: 10.21074/KJLCAP.2016.17.1.223
Myeong-Suk Kong, Ye Cho
{"title":"Benefits and satisfaction of the non face to face channels-based on consumers’ view in insurance industry","authors":"Myeong-Suk Kong, Ye Cho","doi":"10.21074/KJLCAP.2016.17.1.223","DOIUrl":"https://doi.org/10.21074/KJLCAP.2016.17.1.223","url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"87 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115632405","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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