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The Korean Journal of Consumer and Advertising Psychology最新文献

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Understanding Consumer Intention to Share Native Advertising and Brand Information on Social Media: A Focus on Consumer Socialization 了解消费者在社交媒体上分享本地广告和品牌信息的意愿:以消费者社会化为重点
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2020-02-01 DOI: 10.21074/kjlcap.2020.21.1.55
Y. Chung, Eunice Kim
{"title":"Understanding Consumer Intention to Share Native Advertising and Brand Information on Social Media: A Focus on Consumer Socialization","authors":"Y. Chung, Eunice Kim","doi":"10.21074/kjlcap.2020.21.1.55","DOIUrl":"https://doi.org/10.21074/kjlcap.2020.21.1.55","url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126708323","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
“헤이 카카오!”: 소비자-인공지능 기기의 상호작용 요인에 대한 질적 연구 “嗨，kakao !:消费者-人工智能机器相互作用因素的质的研究
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2020-02-01 DOI: 10.21074/kjlcap.2020.21.1.21
Eunji Lee, Yongjun Sung
{"title":"“헤이 카카오!”: 소비자-인공지능 기기의 상호작용 요인에 대한 질적 연구","authors":"Eunji Lee, Yongjun Sung","doi":"10.21074/kjlcap.2020.21.1.21","DOIUrl":"https://doi.org/10.21074/kjlcap.2020.21.1.21","url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127993446","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
소비자의 의사결정 방식이 랜덤박스 구매의도에 미치는 영향: 긍정적 불확실성과 위험성 평가를 중심으로 消费者的决策方式对随机箱购买意图的影响:以积极的不确定性和风险评估为中心
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2020-02-01 DOI: 10.21074/kjlcap.2020.21.1.109
Yoon Jin Heon, Byung-Kwan Lee, 임혜빈
{"title":"소비자의 의사결정 방식이 랜덤박스 구매의도에 미치는 영향: 긍정적 불확실성과 위험성 평가를 중심으로","authors":"Yoon Jin Heon, Byung-Kwan Lee, 임혜빈","doi":"10.21074/kjlcap.2020.21.1.109","DOIUrl":"https://doi.org/10.21074/kjlcap.2020.21.1.109","url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115366092","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
야 너두? 야 나두!: 무시의 경험과 관찰이 소비와 행동에 미치는 영향 要你两个?我两!忽视经验和观察对消费和行为的影响
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2020-02-01 DOI: 10.21074/kjlcap.2020.21.1.79
Jun Su Lee, Kim Gho
{"title":"야 너두? 야 나두!: 무시의 경험과 관찰이 소비와 행동에 미치는 영향","authors":"Jun Su Lee, Kim Gho","doi":"10.21074/kjlcap.2020.21.1.79","DOIUrl":"https://doi.org/10.21074/kjlcap.2020.21.1.79","url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126465952","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
자기생성 가격기점, 외부 가격기점 적절성, 자기감시가 소비자의 가격판단에 미치는 영향 自我生成价格起点、外部价格起点的妥当性、自我监视对消费者价格判断的影响
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2020-02-01 DOI: 10.21074/kjlcap.2020.21.1.1
Nahyun Kim, Yangyoon
{"title":"자기생성 가격기점, 외부 가격기점 적절성, 자기감시가 소비자의 가격판단에 미치는 영향","authors":"Nahyun Kim, Yangyoon","doi":"10.21074/kjlcap.2020.21.1.1","DOIUrl":"https://doi.org/10.21074/kjlcap.2020.21.1.1","url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124673659","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Donation toward in-groups vs. out-groups: The effects of self-construal and advertising message type 群体内捐赠与群体外捐赠:自我解释和广告信息类型的影响
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2019-11-01 DOI: 10.21074/KJLCAP.2019.20.4.423
J. Ahn, Yongjun Sung
{"title":"Donation toward in-groups vs. out-groups: The effects of self-construal and advertising message type","authors":"J. Ahn, Yongjun Sung","doi":"10.21074/KJLCAP.2019.20.4.423","DOIUrl":"https://doi.org/10.21074/KJLCAP.2019.20.4.423","url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124603992","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
인스타그램에서의 해시태그 이용동기가 이용행동에 미치는 영향: 사회비교성향의 조절효과를 중심으로 instagram上的主题标签使用动机对使用行为的影响:以社会比较倾向的调节效果为中心
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2019-11-01 DOI: 10.21074/kjlcap.2019.20.4.445
이지혜, SeungYeob Yu
{"title":"인스타그램에서의 해시태그 이용동기가 이용행동에 미치는 영향: 사회비교성향의 조절효과를 중심으로","authors":"이지혜, SeungYeob Yu","doi":"10.21074/kjlcap.2019.20.4.445","DOIUrl":"https://doi.org/10.21074/kjlcap.2019.20.4.445","url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121641031","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
사회적 배제가 기업의 사회적 책임(CSR) 평가에 미치는 효과: 고정관념 내용 모형(Stereotype Contents Model)을 중심으로 社会排斥对企业社会责任评价的影响:以Stereotype Contents Model为中心
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2019-11-01 DOI: 10.21074/kjlcap.2019.20.4.485
Byung-Kwan Lee, 윤태웅, 임혜빈, Parkjungeun
{"title":"사회적 배제가 기업의 사회적 책임(CSR) 평가에 미치는 효과: 고정관념 내용 모형(Stereotype Contents Model)을 중심으로","authors":"Byung-Kwan Lee, 윤태웅, 임혜빈, Parkjungeun","doi":"10.21074/kjlcap.2019.20.4.485","DOIUrl":"https://doi.org/10.21074/kjlcap.2019.20.4.485","url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"110 5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117312202","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
경제적 이동성 지각이 특이소비행동에 미치는 영향: 저항동기를 중심으로 经济移动性知觉对特殊消费行为的影响:以抵抗动机为中心
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2019-11-01 DOI: 10.21074/kjlcap.2019.20.4.467
Ko, Jin Yong, Junsang Yeo, Wen, Lian Hua
{"title":"경제적 이동성 지각이 특이소비행동에 미치는 영향: 저항동기를 중심으로","authors":"Ko, Jin Yong, Junsang Yeo, Wen, Lian Hua","doi":"10.21074/kjlcap.2019.20.4.467","DOIUrl":"https://doi.org/10.21074/kjlcap.2019.20.4.467","url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"161 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121511414","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
“아프냐 나도 아프다”: 사회적 배제와 포용 경험들이 심리적 위협 및 동조소비에 미치는 영향 “痛吗?我也痛”:社会排斥和包容经历对心理威胁和消费的影响
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2019-08-01 DOI: 10.21074/kjlcap.2019.20.3.393
Kim Gho, Lee Junsoo
{"title":"“아프냐 나도 아프다”: 사회적 배제와 포용 경험들이 심리적 위협 및 동조소비에 미치는 영향","authors":"Kim Gho, Lee Junsoo","doi":"10.21074/kjlcap.2019.20.3.393","DOIUrl":"https://doi.org/10.21074/kjlcap.2019.20.3.393","url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124754330","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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