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The Korean Journal of Consumer and Advertising Psychology最新文献

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Accountability of Choice and Construal Level on Risk-Taking Decision-Making Made for Oneself or for Others 为自己或他人作出的冒险决策的选择问责制和解释水平
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2019-08-01 DOI: 10.21074/KJLCAP.2019.20.3.283
Kim Hwa Min
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引用次数: 2
브랜드 트라이벌리즘과 소비자 충성심의 관계: SPA 패션 브랜드 모형 品牌tribalism与消费者忠诚度的关系:SPA时尚品牌模型
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2019-08-01 DOI: 10.21074/kjlcap.2019.20.3.363
Byunghwa Yang
{"title":"브랜드 트라이벌리즘과 소비자 충성심의 관계: SPA 패션 브랜드 모형","authors":"Byunghwa Yang","doi":"10.21074/kjlcap.2019.20.3.363","DOIUrl":"https://doi.org/10.21074/kjlcap.2019.20.3.363","url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124570625","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
광고메시지에 등장하는 추천인에 대한 사회적 거리감이 광고메시지 효과에 미치는 영향 广告信息中出现的对推荐人的社会距离感对广告信息效果的影响
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2019-08-01 DOI: 10.21074/kjlcap.2019.20.3.343
JeongMee Song
{"title":"광고메시지에 등장하는 추천인에 대한 사회적 거리감이 광고메시지 효과에 미치는 영향","authors":"JeongMee Song","doi":"10.21074/kjlcap.2019.20.3.343","DOIUrl":"https://doi.org/10.21074/kjlcap.2019.20.3.343","url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131258090","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
광고메시지에 등장하는 추천인에 대한 사회적 거리감이 광고메시지 효과에 미치는 영향 广告信息中出现的对推荐人的社会距离感对广告信息效果的影响
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2019-08-01 DOI: 10.21074/kjlcap.2019.20.3.341
Jeong-Heon Song
{"title":"광고메시지에 등장하는 추천인에 대한 사회적 거리감이 광고메시지 효과에 미치는 영향","authors":"Jeong-Heon Song","doi":"10.21074/kjlcap.2019.20.3.341","DOIUrl":"https://doi.org/10.21074/kjlcap.2019.20.3.341","url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127965619","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
기업의 사회적 책임 활동(CSR) 프레이밍이 소비자의 기업 평가에 미치는 영향: 진정성 인식의 매개효과와 해석수준의 조절효과를 중심으로 企业社会责任活动(CSR)表达对消费者企业评价的影响:以真实性认识的媒介效果和解释水平的调节效果为中心
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2019-05-01 DOI: 10.21074/kjlcap.2019.20.2.177
Byung-Kwan Lee, 임혜빈, Roh Hwanho
{"title":"기업의 사회적 책임 활동(CSR) 프레이밍이 소비자의 기업 평가에 미치는 영향: 진정성 인식의 매개효과와 해석수준의 조절효과를 중심으로","authors":"Byung-Kwan Lee, 임혜빈, Roh Hwanho","doi":"10.21074/kjlcap.2019.20.2.177","DOIUrl":"https://doi.org/10.21074/kjlcap.2019.20.2.177","url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"68 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122545225","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The Influence of Control-deprivation and Ego-resiliency on Consumer Preference of Personalized Products 控制剥夺和自我弹性对消费者个性化产品偏好的影响
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2019-05-01 DOI: 10.21074/KJLCAP.2019.20.2.205
Choi， Jieun
{"title":"The Influence of Control-deprivation and Ego-resiliency on Consumer Preference of Personalized Products","authors":"Choi， Jieun","doi":"10.21074/KJLCAP.2019.20.2.205","DOIUrl":"https://doi.org/10.21074/KJLCAP.2019.20.2.205","url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"516 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116224576","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The effect of art infusion on consumers' price information processing: The moderating roles of product type, materialism, and art image type 艺术灌输对消费者价格信息加工的影响:产品类型、物质主义和艺术形象类型的调节作用
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2019-05-01 DOI: 10.21074/KJLCAP.2019.20.2.225
Dongho Yoo, Jieunlee
{"title":"The effect of art infusion on consumers' price information processing: The moderating roles of product type, materialism, and art image type","authors":"Dongho Yoo, Jieunlee","doi":"10.21074/KJLCAP.2019.20.2.225","DOIUrl":"https://doi.org/10.21074/KJLCAP.2019.20.2.225","url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"157 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120876626","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
가깝지만 먼 시간 지각의 역설: 자기해석, 조절초점, 시간적 거리와 시간적 결과의 적합성 효과 近而远的时间知觉悖论:自我解释、调节焦点、时间距离和时间结果的适合性效果
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2019-05-01 DOI: 10.21074/KJLCAP.2019.20.2.257
임지은
{"title":"가깝지만 먼 시간 지각의 역설: 자기해석, 조절초점, 시간적 거리와 시간적 결과의 적합성 효과","authors":"임지은","doi":"10.21074/KJLCAP.2019.20.2.257","DOIUrl":"https://doi.org/10.21074/KJLCAP.2019.20.2.257","url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123934038","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Impact of Webtoon Context, Advertisement Types and Location on the Advertising Effect in Webtoon 网络漫画语境、广告类型和广告地点对网络漫画广告效果的影响
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2019-02-01 DOI: 10.21074/kjlcap.2019.20.1.1
Seung-Yeob Yu, Kim eunhee
{"title":"The Impact of Webtoon Context, Advertisement Types and Location on the Advertising Effect in Webtoon","authors":"Seung-Yeob Yu, Kim eunhee","doi":"10.21074/kjlcap.2019.20.1.1","DOIUrl":"https://doi.org/10.21074/kjlcap.2019.20.1.1","url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122139516","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Effects of User’s Characteristics and Perceived Value on VPA Satisfaction 用户特征和感知价值对VPA满意度的影响
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2019-02-01 DOI: 10.21074/kjlcap.2019.20.1.31
Eunji Lee, Jong Min Lee, Yongjun Sung
{"title":"Effects of User’s Characteristics and Perceived Value on VPA Satisfaction","authors":"Eunji Lee, Jong Min Lee, Yongjun Sung","doi":"10.21074/kjlcap.2019.20.1.31","DOIUrl":"https://doi.org/10.21074/kjlcap.2019.20.1.31","url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"664 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122967375","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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