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The Impact of Webtoon Context, Advertisement Types and Location on the Advertising Effect in Webtoon

The Korean Journal of Consumer and Advertising Psychology Pub Date : 2019-02-01 DOI:10.21074/kjlcap.2019.20.1.1
Seung-Yeob Yu, Kim eunhee
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网络漫画语境、广告类型和广告地点对网络漫画广告效果的影响
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The Korean Journal of Consumer and Advertising Psychology
The Korean Journal of Consumer and Advertising Psychology
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