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The effect of art infusion on consumers' price information processing: The moderating roles of product type, materialism, and art image type

The Korean Journal of Consumer and Advertising Psychology Pub Date : 2019-05-01 DOI:10.21074/KJLCAP.2019.20.2.225
Dongho Yoo, Jieunlee
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艺术灌输对消费者价格信息加工的影响:产品类型、物质主义和艺术形象类型的调节作用
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The Korean Journal of Consumer and Advertising Psychology
The Korean Journal of Consumer and Advertising Psychology
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