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Understanding Consumer Intention to Share Native Advertising and Brand Information on Social Media: A Focus on Consumer Socialization

The Korean Journal of Consumer and Advertising Psychology Pub Date : 2020-02-01 DOI:10.21074/kjlcap.2020.21.1.55
Y. Chung, Eunice Kim
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了解消费者在社交媒体上分享本地广告和品牌信息的意愿:以消费者社会化为重点
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The Korean Journal of Consumer and Advertising Psychology
The Korean Journal of Consumer and Advertising Psychology
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