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소비자의 의사결정 방식이 랜덤박스 구매의도에 미치는 영향: 긍정적 불확실성과 위험성 평가를 중심으로

The Korean Journal of Consumer and Advertising Psychology Pub Date : 2020-02-01 DOI:10.21074/kjlcap.2020.21.1.109
Yoon Jin Heon, Byung-Kwan Lee, 임혜빈
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The Korean Journal of Consumer and Advertising Psychology
The Korean Journal of Consumer and Advertising Psychology
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