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Donation toward in-groups vs. out-groups: The effects of self-construal and advertising message type

The Korean Journal of Consumer and Advertising Psychology Pub Date : 2019-11-01 DOI:10.21074/KJLCAP.2019.20.4.423
J. Ahn, Yongjun Sung
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The Korean Journal of Consumer and Advertising Psychology
The Korean Journal of Consumer and Advertising Psychology
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