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자기생성 가격기점, 외부 가격기점 적절성, 자기감시가 소비자의 가격판단에 미치는 영향

The Korean Journal of Consumer and Advertising Psychology Pub Date : 2020-02-01 DOI:10.21074/kjlcap.2020.21.1.1
Nahyun Kim, Yangyoon
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The Korean Journal of Consumer and Advertising Psychology
The Korean Journal of Consumer and Advertising Psychology
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