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The Korean Journal of Consumer and Advertising Psychology最新文献

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Fitting decision and preference consistency 拟合决策与偏好一致性
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2016-08-01 DOI: 10.21074/KJLCAP.2016.17.3.509
한성은, Yangyoon
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引用次数: 0
A Preliminary Study for Development of Healing Travel Program: Field Experiments applied by Positive Psychological Intervention 疗愈旅行计划发展的初步研究:积极心理干预的现场实验应用
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2016-08-01 DOI: 10.21074/KJLCAP.2016.17.3.543
D. Ko
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引用次数: 0
Untangling the Way Perceived Control Influences Attitude toward the Website (Aws): The Mediating Roles of Emotion and Perceived Diagnosticity 感知控制对网站态度的影响:情绪和感知诊断的中介作用
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2016-08-01 DOI: 10.21074/KJLCAP.2016.17.3.523
이기영, 이진균, 주성희, 이두황
{"title":"Untangling the Way Perceived Control Influences Attitude toward the Website (Aws): The Mediating Roles of Emotion and Perceived Diagnosticity","authors":"이기영, 이진균, 주성희, 이두황","doi":"10.21074/KJLCAP.2016.17.3.523","DOIUrl":"https://doi.org/10.21074/KJLCAP.2016.17.3.523","url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"89 9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128006172","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effects of Self-Compassion and Type of Product on Option-Attachment and Regret after Purchase Decision 自我同情和产品类型对选择依恋和购买后后悔的影响
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2016-08-01 DOI: 10.21074/KJLCAP.2016.17.3.489
안은미, Byung-Kwan Lee
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引用次数: 0
The Effect of Consumer Self-Compassion on Consumer Responses to Envy Products in the Negative Envy Situation 消极嫉妒情境下消费者自我同情对消费者羡慕产品反应的影响
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2016-08-01 DOI: 10.21074/KJLCAP.2016.17.3.569
Byung-Kwan Lee, 박기석
{"title":"The Effect of Consumer Self-Compassion on Consumer Responses to Envy Products in the Negative Envy Situation","authors":"Byung-Kwan Lee, 박기석","doi":"10.21074/KJLCAP.2016.17.3.569","DOIUrl":"https://doi.org/10.21074/KJLCAP.2016.17.3.569","url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"103 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127139306","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The Effect of Visual Product Depiction in Advertisement and Dietary Restraint on Consumer Eating Behavior 广告中视觉产品描述与饮食限制对消费者饮食行为的影响
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2016-08-01 DOI: 10.21074/KJLCAP.2016.17.3.421
Eunyoung Park, song sie yeoun
{"title":"The Effect of Visual Product Depiction in Advertisement and Dietary Restraint on Consumer Eating Behavior","authors":"Eunyoung Park, song sie yeoun","doi":"10.21074/KJLCAP.2016.17.3.421","DOIUrl":"https://doi.org/10.21074/KJLCAP.2016.17.3.421","url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130740732","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effects of Graphic Pictorial Health Warnings on Tobacco Packaging on Attitudes toward Stopping Smoking and Intention to Stop Smoking: The Gender Difference in the Moderating effect of Coping Styles 烟草包装图文健康警语对戒烟态度和戒烟意向的影响:应对方式调节作用的性别差异
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2016-08-01 DOI: 10.21074/KJLCAP.2016.17.3.591
Chun， Seungwoo, P. Woo
{"title":"The Effects of Graphic Pictorial Health Warnings on Tobacco Packaging on Attitudes toward Stopping Smoking and Intention to Stop Smoking: The Gender Difference in the Moderating effect of Coping Styles","authors":"Chun， Seungwoo, P. Woo","doi":"10.21074/KJLCAP.2016.17.3.591","DOIUrl":"https://doi.org/10.21074/KJLCAP.2016.17.3.591","url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126495110","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Validation study of the Korean version of the Decision Making Style Inventory(K-DMI) 韩国版决策风格量表(K-DMI)的验证性研究
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2016-08-01 DOI: 10.21074/KJLCAP.2016.17.3.441
Rim， Hye Bin
{"title":"Validation study of the Korean version of the Decision Making Style Inventory(K-DMI)","authors":"Rim， Hye Bin","doi":"10.21074/KJLCAP.2016.17.3.441","DOIUrl":"https://doi.org/10.21074/KJLCAP.2016.17.3.441","url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123842780","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
The effect of construal level theory by social distance in the graduate school advertisement campaign 社会距离对解释水平理论在研究生院广告宣传中的作用
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2016-08-01 DOI: 10.21074/KJLCAP.2016.17.3.463
이충우, Dong Il Lee
{"title":"The effect of construal level theory by social distance in the graduate school advertisement campaign","authors":"이충우, Dong Il Lee","doi":"10.21074/KJLCAP.2016.17.3.463","DOIUrl":"https://doi.org/10.21074/KJLCAP.2016.17.3.463","url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115590280","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effects of Self-construal on Evaluating Attribute-focused Versus Context-focused Advertising Messages 自我解释对评价以属性为中心和以语境为中心的广告信息的影响
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2016-05-01 DOI: 10.21074/KJLCAP.2016.17.2.295
O. Kwon
{"title":"The Effects of Self-construal on Evaluating Attribute-focused Versus Context-focused Advertising Messages","authors":"O. Kwon","doi":"10.21074/KJLCAP.2016.17.2.295","DOIUrl":"https://doi.org/10.21074/KJLCAP.2016.17.2.295","url":null,"abstract":"This research experimentally examined what would happen if advertising messages were matched with the cognitive styles consistent with one’s temporarily more accessible self-construal. Specifically, the study sought to know whether such a matching would produce the following effects: 1) enhance positive attitudes toward advertising messages, 2) generate positive attitude toward brands, and thus, 3) improve purchase intention for the advertised brands. The results of this present research show the interaction effects between self-construal and advertising framing. When individuals whose independent self-view was more temporarily activated, they viewed an attribute-focused advertising message more favorably, evaluated the advertised brand more positively, and were more likely to purchase the brand than they viewed an context-focused advertising message. In contrast, the reverse pattern was significantly supported for individuals whose interdependent self-view was more temporarily accessible.","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116997067","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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