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The Korean Journal of Consumer and Advertising Psychology最新文献

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The Influence of Consumers' Moral Development on Ethical Consumption Focusing on Moderating Effect of Moral Development on Ethical Purchase Behavior 消费者道德发展对伦理消费的影响——以道德发展对伦理购买行为的调节作用为中心
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2016-11-01 DOI: 10.21074/KJLCAP.2016.17.4.687
J. Min
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引用次数: 1
The effect of the type of health labeling of vice product on category perception and product evaluation 副产品健康标示类型对品类认知和产品评价的影响
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2016-11-01 DOI: 10.21074/KJLCAP.2016.17.4.735
KimJaeHwi, 최연지
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引用次数: 0
The Effect of Price Presentation Color on Price Perception: Focusing on Moderating Role of Regulatory Focus 价格呈现颜色对价格知觉的影响:聚焦于调节焦点的调节作用
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2016-11-01 DOI: 10.21074/KJLCAP.2016.17.4.755
E. Lee, Eunyoung Park
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引用次数: 1
The Moderated Mediation Effects of Branded App’s Experience and Emotional Bond on the Brand Loyalty 品牌App体验、情感纽带对品牌忠诚的调节中介作用
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2016-11-01 DOI: 10.21074/KJLCAP.2016.17.4.711
김상원, Byunghwa Yang
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引用次数: 0
The Influence of Mass Media on Corporate Trust - Focusing on the Perceived Trustworthiness - 大众传媒对企业信任的影响——以感知诚信为例
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2016-11-01 DOI: 10.21074/KJLCAP.2016.17.4.825
Y. Sung, Yongjun Sung, 박보혜, 박하연
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引用次数: 0
The Effect of Financial Deprivation and Scarcity Message on Purchase Intention 财务剥夺和稀缺信息对购买意愿的影响
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2016-11-01 DOI: 10.21074/KJLCAP.2016.17.4.619
Boo， Su hyun, 한금만
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引用次数: 1
The Impact of Late-night scapes on Hedonic Motives and Extension Intent 深夜景观对享乐动机和延伸意图的影响
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2016-11-01 DOI: 10.21074/KJLCAP.2016.17.4.895
Jeong Yun Hee
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引用次数: 0
The Effect of Doner's Locus of Control and Experienced Events on Out-Group Donation Preferences 捐赠者控制点和经历事件对群体外捐赠偏好的影响
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2016-11-01 DOI: 10.21074/KJLCAP.2016.17.4.779
Kikyoung Park
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引用次数: 0
Consumers' Response towards the Advertising Creative with the Socio-psychological Appeals and the Moderating Effects of Collectivism Trait 消费者对具有社会心理诉求的广告创意的反应及集体主义特质的调节作用
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2016-11-01 DOI: 10.21074/KJLCAP.2016.17.4.795
Choi Seung Hee, C. Yi
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引用次数: 0
Comparison of Price Discount vs. Price Discount with Donation Strategy: Focused on Consumer’s Altruism, Product Type 价格折扣与价格折扣与捐赠策略的比较——以消费者利他主义、产品类型为中心
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2016-11-01 DOI: 10.21074/KJLCAP.2016.17.4.851
Eun-A. Park, 권윤수
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引用次数: 1
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