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The Effect of Financial Deprivation and Scarcity Message on Purchase Intention

The Korean Journal of Consumer and Advertising Psychology Pub Date : 2016-11-01 DOI:10.21074/KJLCAP.2016.17.4.619
Boo， Su hyun, 한금만
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财务剥夺和稀缺信息对购买意愿的影响
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The Korean Journal of Consumer and Advertising Psychology
The Korean Journal of Consumer and Advertising Psychology
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