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The Effect of Price Presentation Color on Price Perception: Focusing on Moderating Role of Regulatory Focus

The Korean Journal of Consumer and Advertising Psychology Pub Date : 2016-11-01 DOI:10.21074/KJLCAP.2016.17.4.755
E. Lee, Eunyoung Park
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价格呈现颜色对价格知觉的影响:聚焦于调节焦点的调节作用
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The Korean Journal of Consumer and Advertising Psychology
The Korean Journal of Consumer and Advertising Psychology
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