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Consumers' Response towards the Advertising Creative with the Socio-psychological Appeals and the Moderating Effects of Collectivism Trait

The Korean Journal of Consumer and Advertising Psychology Pub Date : 2016-11-01 DOI:10.21074/KJLCAP.2016.17.4.795
Choi Seung Hee, C. Yi
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消费者对具有社会心理诉求的广告创意的反应及集体主义特质的调节作用
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The Korean Journal of Consumer and Advertising Psychology
The Korean Journal of Consumer and Advertising Psychology
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