{"title":"社会排斥和接受者面部表情对消费者公益广告反应的影响——以杜兴微笑和悲伤脸为例","authors":"Jung-sik Son, Byung-Kwan Lee","doi":"10.21074/KJLCAP.2016.17.2.357","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"83 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2016-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Effects of Social Exclusion and Recipient’s Facial Expression on Consumer Responses to Public Service Advertisement: Focused on Duchenne Smile and Sad Face\",\"authors\":\"Jung-sik Son, Byung-Kwan Lee\",\"doi\":\"10.21074/KJLCAP.2016.17.2.357\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":411409,\"journal\":{\"name\":\"The Korean Journal of Consumer and Advertising Psychology\",\"volume\":\"83 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2016-05-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"The Korean Journal of Consumer and Advertising Psychology\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.21074/KJLCAP.2016.17.2.357\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"The Korean Journal of Consumer and Advertising Psychology","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.21074/KJLCAP.2016.17.2.357","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Effects of Social Exclusion and Recipient’s Facial Expression on Consumer Responses to Public Service Advertisement: Focused on Duchenne Smile and Sad Face