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The Effects of Social Exclusion and Recipient’s Facial Expression on Consumer Responses to Public Service Advertisement: Focused on Duchenne Smile and Sad Face

The Korean Journal of Consumer and Advertising Psychology Pub Date : 2016-05-01 DOI:10.21074/KJLCAP.2016.17.2.357
Jung-sik Son, Byung-Kwan Lee
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社会排斥和接受者面部表情对消费者公益广告反应的影响——以杜兴微笑和悲伤脸为例
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The Korean Journal of Consumer and Advertising Psychology
The Korean Journal of Consumer and Advertising Psychology
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