{"title":"人品牌与产品品牌的联盟契合度对联合品牌态度的影响——以自我一致性为中心","authors":"Jieunlee, Hwee-Wook Jang, 유동호","doi":"10.21074/kjlcap.2017.18.4.539","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"37 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2017-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Influence of Alliance Fit between Human Brand and Product Brand on Attitude toward Co-Brand: Focused on the Role of Self-Congruity\",\"authors\":\"Jieunlee, Hwee-Wook Jang, 유동호\",\"doi\":\"10.21074/kjlcap.2017.18.4.539\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":411409,\"journal\":{\"name\":\"The Korean Journal of Consumer and Advertising Psychology\",\"volume\":\"37 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2017-11-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"The Korean Journal of Consumer and Advertising Psychology\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.21074/kjlcap.2017.18.4.539\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"The Korean Journal of Consumer and Advertising Psychology","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.21074/kjlcap.2017.18.4.539","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}