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The Effect of Social Exclusion and Conspicuous Consumption on Purchase Intention towards the Donation-related Goods: Mediated Moderating Effect of Symbolic Gift

The Korean Journal of Consumer and Advertising Psychology Pub Date : 2017-08-01 DOI:10.21074/kjlcap.2017.18.3.487
Hojoon Song, 김남희, S. Chun
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社会排斥和炫耀性消费对捐赠相关物品购买意愿的影响:象征性礼品的中介调节作用
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The Korean Journal of Consumer and Advertising Psychology
The Korean Journal of Consumer and Advertising Psychology
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