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The Influence of Alliance Fit between Human Brand and Product Brand on Attitude toward Co-Brand: Focused on the Role of Self-Congruity

The Korean Journal of Consumer and Advertising Psychology Pub Date : 2017-11-01 DOI:10.21074/kjlcap.2017.18.4.539
Jieunlee, Hwee-Wook Jang, 유동호
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人品牌与产品品牌的联盟契合度对联合品牌态度的影响——以自我一致性为中心
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The Korean Journal of Consumer and Advertising Psychology
The Korean Journal of Consumer and Advertising Psychology
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