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The Korean Journal of Consumer and Advertising Psychology最新文献

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The influence of attractiveness on consumer responses toward celebrity endorsers who have engaged in immoral behavior 吸引力对消费者对从事不道德行为的名人代言人的反应的影响
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2018-02-01 DOI: 10.21074/kjlcap.2018.19.1.25
최지은
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引用次数: 0
Recommender’s Personal Influence in the Context of Curation Service: Focusing on the interaction effect between regulatory focus and recommender’s homophily cue 策展服务情境下推荐人的个人影响力:关注监管焦点与推荐人同质性线索的互动效应
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2018-02-01 DOI: 10.21074/kjlcap.2018.19.1.187
박지윤, Yongjun Sung
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引用次数: 1
Mispredicted hedonic value shift in experience sharing 错误预测了体验分享中的享乐价值转移
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2018-02-01 DOI: 10.21074/KJLCAP.2018.19.1.209
Ji-eun Shin
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引用次数: 0
A Study on the Taxonomy of Consumer’s Habitual Buying Behavior 消费者习惯性购买行为分类研究
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2017-11-01 DOI: 10.21074/KJLCAP.2017.18.4.563
Lee， Eun Kyoung, J. Jeon
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引用次数: 0
The Effects of Time Perspective on Advertising Persuasion 时间视角对广告说服的影响
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2017-11-01 DOI: 10.21074/KJLCAP.2017.18.4.739
J. Ahn, Yongjun Sung
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引用次数: 1
The Impact of Corporate CEO’s Unethical Behavior on Corporate Reputation and Comsumer Attitude-According to Types of Consumer’s Self-construal Structure 企业CEO不道德行为对企业声誉和消费者态度的影响——基于消费者自我结构类型的分析
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2017-11-01 DOI: 10.21074/kjlcap.2017.18.4.685
C. Yoon, Y. Jin
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引用次数: 0
The Differential Effects of Reference Product to Donation Messages on Consumers' Donation Intentions: The Focus on the Role of Anticipated Guilt 参考产品对捐赠信息对消费者捐赠意愿的差异影响:基于预期内疚作用的研究
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2017-11-01 DOI: 10.21074/KJLCAP.2017.18.4.639
S. Yu, Seunghee Han
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引用次数: 0
The Effects of Self-Construal on Gift-Giving Consumption 自我解释对送礼消费的影响
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2017-11-01 DOI: 10.21074/kjlcap.2017.18.4.587
Hyuna Tak, Y. Sung, Yongjun Sung
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引用次数: 0
The Influence of Ingredient Sales on Product Evaluation 成分销售对产品评价的影响
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2017-11-01 DOI: 10.21074/kjlcap.2017.18.4.669
Jieun Koo
{"title":"The Influence of Ingredient Sales on Product Evaluation","authors":"Jieun Koo","doi":"10.21074/kjlcap.2017.18.4.669","DOIUrl":"https://doi.org/10.21074/kjlcap.2017.18.4.669","url":null,"abstract":"","PeriodicalId":411409,"journal":{"name":"The Korean Journal of Consumer and Advertising Psychology","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130750045","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Study the Effect of Brand Webtoon Story Completeness, Character Fictitiousness, and Product Type on the Impact of Advertisement 品牌网络漫画故事完整性、人物虚构性和产品类型对广告影响的研究
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2017-11-01 DOI: 10.21074/kjlcap.2017.18.4.609
Yunseulchoi, Seung-Yeob Yu
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引用次数: 1
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