The Korean Journal of Consumer and Advertising Psychology最新文献

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The Effect of Mental Simulation on Self - Control 心理模拟对自我控制的影响
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2018-05-01 DOI: 10.21074/KJLCAP.2018.19.2.285
I. Kwon, Jin Suk Lee
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引用次数: 0
Turn on the light? Turn onto the products? 开灯?转到产品上?
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2018-05-01 DOI: 10.21074/KJLCAP.2018.19.2.329
손민교, Kim, Gho, 조미영
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引用次数: 0
Effect of Visual Presentation for Price Discount on Consumer Response 价格折扣的视觉呈现对消费者反应的影响
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2018-05-01 DOI: 10.21074/KJLCAP.2018.19.2.405
Kim, Gho, Miyoung Cho
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引用次数: 1
Comparison on the effects of prospect theory and information integration theory on consumer's mental accounting on product price 前景理论与信息整合理论对消费者心理会计对产品价格影响的比较
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2018-02-01 DOI: 10.21074/kjlcap.2018.19.1.45
Naamsek Kim, Yangyoon
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引用次数: 1
Emoticon effects in Brand Fan Page: Mediating role of brand perception and moderating role of consumer’s visit motivation 品牌粉丝页中的表情符号效应:品牌知觉的中介作用和消费者访问动机的调节作用
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2018-02-01 DOI: 10.21074/KJLCAP.2018.19.1.139
S. Yu, Jieunlee
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引用次数: 1
Consumer Internet of Things: Wearable device and the effects of feedback on goal-directed behavior 消费者物联网:可穿戴设备和反馈对目标导向行为的影响
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2018-02-01 DOI: 10.21074/KJLCAP.2018.19.1.1
Lee, Ji-hye, Yongjun Sung
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引用次数: 1
The Effect of Design Simplicity on Mobile User Experience -Using Eye-Tracker- 简单设计对移动用户体验的影响——使用眼动仪
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2018-02-01 DOI: 10.21074/kjlcap.2018.19.1.93
신지연, Kim, Gho, 신은지
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引用次数: 0
The Effects of Consumers' Empathic Responses and Expected Participation of Others on Their Boycott Decision: Moderating Role of the Severity of Negative Events 消费者共情反应和他人预期参与对抵制决策的影响:负面事件严重程度的调节作用
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2018-02-01 DOI: 10.21074/KJLCAP.2018.19.1.161
Seongyeon Shin, Yoon, Sung-Wook
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引用次数: 3
The Effect of Innovativeness and Self-Regulatory Focus on the Use of Internet of Things 创新与自律对物联网应用的影响
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2018-02-01 DOI: 10.21074/kjlcap.2018.19.1.67
Eunji Lee, Lee, Ji-hye, Cho Min Ha, Yongjun Sung, S. Choi
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引用次数: 4
Who participate in a boycott?: A study of antecedents about boycott participation intention 谁参与了抵制?:抵制参与意愿的前因研究
The Korean Journal of Consumer and Advertising Psychology Pub Date : 2018-02-01 DOI: 10.21074/kjlcap.2018.19.1.121
Eun-A. Park, Minjee Park
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引用次数: 3
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