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The Effects of Consumers' Empathic Responses and Expected Participation of Others on Their Boycott Decision: Moderating Role of the Severity of Negative Events

The Korean Journal of Consumer and Advertising Psychology Pub Date : 2018-02-01 DOI:10.21074/KJLCAP.2018.19.1.161
Seongyeon Shin, Yoon， Sung-Wook
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The Korean Journal of Consumer and Advertising Psychology
The Korean Journal of Consumer and Advertising Psychology
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