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Emoticon effects in Brand Fan Page: Mediating role of brand perception and moderating role of consumer’s visit motivation

The Korean Journal of Consumer and Advertising Psychology Pub Date : 2018-02-01 DOI:10.21074/KJLCAP.2018.19.1.139
S. Yu, Jieunlee
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品牌粉丝页中的表情符号效应:品牌知觉的中介作用和消费者访问动机的调节作用
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The Korean Journal of Consumer and Advertising Psychology
The Korean Journal of Consumer and Advertising Psychology
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