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Effect of Visual Presentation for Price Discount on Consumer Response

The Korean Journal of Consumer and Advertising Psychology Pub Date : 2018-05-01 DOI:10.21074/KJLCAP.2018.19.2.405
Kim， Gho, Miyoung Cho
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价格折扣的视觉呈现对消费者反应的影响
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The Korean Journal of Consumer and Advertising Psychology
The Korean Journal of Consumer and Advertising Psychology
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