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Feeling pressured by health prevention campaigns as a motivational force: Examining the role of visual and verbal mode design features. 作为一种激励力量的健康预防运动的压力:检查视觉和语言模式设计特征的作用。
Health Marketing Quarterly Pub Date : 2022-10-01 Epub Date: 2021-11-11 DOI: 10.1080/07359683.2021.1995643
Michelle Möri, Perina Siegenthaler, Andreas Fahr
{"title":"Feeling pressured by health prevention campaigns as a motivational force: Examining the role of visual and verbal mode design features.","authors":"Michelle Möri,&nbsp;Perina Siegenthaler,&nbsp;Andreas Fahr","doi":"10.1080/07359683.2021.1995643","DOIUrl":"https://doi.org/10.1080/07359683.2021.1995643","url":null,"abstract":"<p><p>This research examines the influence of address style (direct, no address) and narrative voice (first-person, third-person) on the feeling of being pressured by a public service announcement about work stress in two sequential studies. The results of a choice-based conjoint analysis show that persuasive messages designed with a first-person narrative voice and direct address tend to pressure recipients. Results of a between-subjects online experiment suggest that this feeling increases subjects' behavioral intentions to prevent stress when people interact parasocially with the displayed character. Both direct address and first-person narrative voice led directly to reduced behavioral intention to prevent stress.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"39 4","pages":"337-355"},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"39719343","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Responses to direct-to-consumer advertising in Australia: Comparing experience. 对澳大利亚直接面向消费者的广告的反应:比较经验。
Health Marketing Quarterly Pub Date : 2022-10-01 Epub Date: 2022-09-20 DOI: 10.1080/07359683.2022.2124052
Stephen Goodall, Rosalie Viney, Deborah Street, David S Waller, Fei Li Zhao
{"title":"Responses to direct-to-consumer advertising in Australia: Comparing experience.","authors":"Stephen Goodall,&nbsp;Rosalie Viney,&nbsp;Deborah Street,&nbsp;David S Waller,&nbsp;Fei Li Zhao","doi":"10.1080/07359683.2022.2124052","DOIUrl":"https://doi.org/10.1080/07359683.2022.2124052","url":null,"abstract":"<p><p>AbsractThis paper examines the potential effect of Direct-to-Consumer (DTC) advertising on consumers' behavioral intentions in relation to a medical issue. Using an online experiment, 1295 people were randomized to two information conditions. One group watched an advertisement for a hypothetical cold sore medicine, while a second (control) group did not view the advertisement, before both groups answered questions on symptoms. The responses were analyzed based on group allocation and the respondents' experience with cold sores. Results indicate that those who viewed the advertisement were more likely to choose the product, and the advertisement had larger effects based on consumer experience.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":" ","pages":"398-409"},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"40369588","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Creating a marketing mix model for the marketing of medical devices through public procurement. 建立医疗器械公共采购营销的营销组合模式。
Health Marketing Quarterly Pub Date : 2022-10-01 Epub Date: 2022-09-13 DOI: 10.1080/07359683.2022.2120758
Tina Vukasović, Anita Sluga
{"title":"Creating a marketing mix model for the marketing of medical devices through public procurement.","authors":"Tina Vukasović,&nbsp;Anita Sluga","doi":"10.1080/07359683.2022.2120758","DOIUrl":"https://doi.org/10.1080/07359683.2022.2120758","url":null,"abstract":"<p><p>The purpose of the paper is to contribute to the knowledge in the field of marketing of medical devices in the public sector. The research problem is based on verifying the correlations between the elements of the 4P marketing mix, after-sales activities and their influence on the preparation of tender documentation in the marketing of medical devices to social welfare institutions. In the process of marketing products through public procurement, the same attention is devoted to the after-sales activities as marketing mix elements (4P). We created a marketing mix model for the marketing of medical devices through public procurement.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":" ","pages":"377-397"},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"40355555","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Health choices and risk perception in elderly consumers: a systematic review. 老年消费者的健康选择与风险认知:一项系统综述。
Health Marketing Quarterly Pub Date : 2022-07-01 Epub Date: 2021-11-11 DOI: 10.1080/07359683.2021.1996307
Gianluigi Guido, Antonio Mileti
{"title":"Health choices and risk perception in elderly consumers: a systematic review.","authors":"Gianluigi Guido,&nbsp;Antonio Mileti","doi":"10.1080/07359683.2021.1996307","DOIUrl":"https://doi.org/10.1080/07359683.2021.1996307","url":null,"abstract":"<p><p>This paper provides a review of the marketing literature on elderly consumers' health choices and risk perceptions, in order to summarize the state of the art and provide a comparison term for future studies. The research was carried out on scientific articles published from 1970 up to 2019, in a selection of 100 thematic journals. The results confirmed the significance of health choices and risk perceptions as two essential points of marketing research concerning older consumers, and demonstrated that the growing needs and purchasing power of older consumers are accompanied by psychological, biological and relational conditions that can impact decision-making.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"39 3","pages":"230-248"},"PeriodicalIF":0.0,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"39611834","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Is social media a panacea for social marketing communication? A scoping review. 社交媒体是社交营销传播的灵丹妙药吗？范围审查
Health Marketing Quarterly Pub Date : 2022-07-01 Epub Date: 2022-06-07 DOI: 10.1080/07359683.2022.2082136
Sara Shawky, Krzysztof Kubacki, Timo Dietrich, Scott Weaven
{"title":"Is social media a panacea for social marketing communication? A scoping review.","authors":"Sara Shawky, Krzysztof Kubacki, Timo Dietrich, Scott Weaven","doi":"10.1080/07359683.2022.2082136","DOIUrl":"10.1080/07359683.2022.2082136","url":null,"abstract":"<p><p>Recognizing the potential of social media as an integral driver of communication that facilitates two-way conversations, this scoping review seeks to identify and synthesize salient benefits and challenges of social media usage reported in social marketing communication. Following a systematic literature review procedure, 31 social marketing studies utilizing social media communications channels were identified. The findings were thematically grouped under eight main topics: targeted reach and raising awareness, continuous consumer insight, ongoing interaction and dialogue, promoting behavior change, cost and time efficiency, discussing sensitive issues, building relationships and social media challenges. Identified taxonomies inform future research.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"39 1","pages":"297-313"},"PeriodicalIF":0.0,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46748799","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Effects of narratives, frames, and involvement on health message effectiveness. 叙述、框架和参与对健康信息有效性的影响。
Health Marketing Quarterly Pub Date : 2022-07-01 Epub Date: 2021-08-18 DOI: 10.1080/07359683.2021.1965824
Michail Vafeiadis, Fuyuan Shen
{"title":"Effects of narratives, frames, and involvement on health message effectiveness.","authors":"Michail Vafeiadis,&nbsp;Fuyuan Shen","doi":"10.1080/07359683.2021.1965824","DOIUrl":"https://doi.org/10.1080/07359683.2021.1965824","url":null,"abstract":"<p><p>An online 2 (evidence type: narrative vs. informational) × 2 (message frame: gain vs. loss) × 2 (involvement: low vs. high) between-subjects factorial experiment was conducted to examine their effects in skin cancer awareness campaigns. Results showed that loss-framed narratives were convincing for high-involved individuals, whereas both gain-framed informational and loss-framed narratives evoked higher issue attitudes and behavioral intentions for low-involved ones. Mediation analyses showed that identification with the story protagonist mediated narrative effects on the outcome variables. Theoretical and practical implications for sun protection awareness campaigns are discussed.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"39 3","pages":"213-229"},"PeriodicalIF":0.0,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"39322426","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Social media impact on qualitative performance metrics: Analysis and trends of top revenue grossing U.S. Hospitals. 社会媒体对定性绩效指标的影响:美国最高收入医院的分析和趋势。
Health Marketing Quarterly Pub Date : 2022-07-01 Epub Date: 2021-11-22 DOI: 10.1080/07359683.2021.2004340
Vorada Sakulsaengprapha, Jonathan P Masterson, Waverley He, Andrew Schilling, Galen Shi, Simon C Mathews
{"title":"Social media impact on qualitative performance metrics: Analysis and trends of top revenue grossing U.S. Hospitals.","authors":"Vorada Sakulsaengprapha,&nbsp;Jonathan P Masterson,&nbsp;Waverley He,&nbsp;Andrew Schilling,&nbsp;Galen Shi,&nbsp;Simon C Mathews","doi":"10.1080/07359683.2021.2004340","DOIUrl":"https://doi.org/10.1080/07359683.2021.2004340","url":null,"abstract":"<p><p>Social media is a common, multi-purpose tool used by most hospitals to engage a broad audience. The relationship between hospital social media activity and performance on influential reputation and patient experience ratings is not well described. The aim of this study was to characterize social media activity across the top 100 revenue grossing U.S. hospitals and its impact on key patient experience and hospital rankings. While nearly all top 100 revenue grossing U.S. hospitals have a presence on social media, usage and following significantly varied. Social media activity metrics collected showed some limited association with reputation and patient experience-influenced rankings.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"39 3","pages":"249-262"},"PeriodicalIF":0.0,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"39646790","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Editorial. 社论。
Health Marketing Quarterly Pub Date : 2022-07-01 DOI: 10.1080/07359683.2022.2114579
Joy Parkinson
{"title":"Editorial.","authors":"Joy Parkinson","doi":"10.1080/07359683.2022.2114579","DOIUrl":"https://doi.org/10.1080/07359683.2022.2114579","url":null,"abstract":"","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":" ","pages":"211-212"},"PeriodicalIF":0.0,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"40354394","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Improving pharmacy performance through market orientation and the implementation of expanded pharmacy services 通过市场导向和扩大药房服务，提高药房绩效
Health Marketing Quarterly Pub Date : 2022-05-10 DOI: 10.1080/07359683.2022.2073802
G. Wilson, J. Perepelkin, David Di Zhnag
{"title":"Improving pharmacy performance through market orientation and the implementation of expanded pharmacy services","authors":"G. Wilson, J. Perepelkin, David Di Zhnag","doi":"10.1080/07359683.2022.2073802","DOIUrl":"https://doi.org/10.1080/07359683.2022.2073802","url":null,"abstract":"Abstract This study seeks to extend the limited knowledge of market orientation’s effects in retail pharmacy. Specifically, this study explores market orientation’s role in the implementation of expanded pharmacy services and resulting performance implications among Canadian retail pharmacies. The results of the structural equation model showed that market orientation directly influenced the implementation of expanded pharmacy services and professional performance. The implementation of expanded pharmacy services was linked to professional performance and ultimately furthered financial performance. This study highlights the importance of how a market-oriented strategy and a pharmacy’s decision to implement expanded pharmacy services can increase the dual objectives of the retail pharmacy.","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"39 1","pages":"280 - 296"},"PeriodicalIF":0.0,"publicationDate":"2022-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42313581","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
New product development and at-home medical tests. 新产品开发和家庭医疗测试。
Health Marketing Quarterly Pub Date : 2022-04-01 Epub Date: 2021-08-18 DOI: 10.1080/07359683.2021.1965823
Savannah Campbell, Mark Mitchell, Jerome Christia, Melissa Clark
{"title":"New product development and at-home medical tests.","authors":"Savannah Campbell,&nbsp;Mark Mitchell,&nbsp;Jerome Christia,&nbsp;Melissa Clark","doi":"10.1080/07359683.2021.1965823","DOIUrl":"https://doi.org/10.1080/07359683.2021.1965823","url":null,"abstract":"<p><p>The COVID-19 pandemic has impacted every aspect of life and continues to affect individuals and organizations in ways no one anticipated. In an attempt to cope with alternative lifestyle patterns, many companies have formulated products and services to mitigate behavioral adjustments. Specifically, the healthcare industry has increased efforts to cope with the ramifications of this infectious disease. A focus on creating and distributing at-home testing has become a priority as companies attempt to expedite the approval, production and commercialization of tests. This paper addresses the dynamics of producing, distributing, and evaluating at-home medical tests.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"39 2","pages":"135-149"},"PeriodicalIF":0.0,"publicationDate":"2022-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"39322429","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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