通过市场导向和扩大药房服务，提高药房绩效

Q3 Health Professions

Health Marketing Quarterly Pub Date : 2022-05-10 DOI:10.1080/07359683.2022.2073802

G. Wilson, J. Perepelkin, David Di Zhnag

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引用次数: 2

摘要

摘要本研究旨在扩展市场导向对零售药房影响的有限知识。具体而言，本研究探讨了市场导向在扩大药房服务实施中的作用，以及由此产生的加拿大零售药房绩效影响。结构方程模型的结果表明，市场导向直接影响了扩大药房服务的实施和专业绩效。扩大药房服务的实施与专业业绩联系在一起，并最终促进了财务业绩。本研究强调了以市场为导向的策略和药店实施扩大药房服务的决定如何增加零售药房的双重目标的重要性。

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Improving pharmacy performance through market orientation and the implementation of expanded pharmacy services

Abstract This study seeks to extend the limited knowledge of market orientation’s effects in retail pharmacy. Specifically, this study explores market orientation’s role in the implementation of expanded pharmacy services and resulting performance implications among Canadian retail pharmacies. The results of the structural equation model showed that market orientation directly influenced the implementation of expanded pharmacy services and professional performance. The implementation of expanded pharmacy services was linked to professional performance and ultimately furthered financial performance. This study highlights the importance of how a market-oriented strategy and a pharmacy’s decision to implement expanded pharmacy services can increase the dual objectives of the retail pharmacy.

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来源期刊

Health Marketing Quarterly Health Professions-Health Professions (all)

CiteScore

2.10

自引率

0.00%

发文量

期刊介绍： Health Marketing Quarterly is directed at academicians and practitioners who are concerned with the concepts, practice, and research of health care marketing in today"s complex environment. The journal addresses important contemporary issues in the use of marketing by health care organizations like hospitals, individual practitioners, and public health care organizations. This includes the use of marketing to promote, position, deter, enhance health care organizations/issues, and the development of the marketing literature on both a conceptual and empirical basis.