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Social media impact on qualitative performance metrics: Analysis and trends of top revenue grossing U.S. Hospitals. 社会媒体对定性绩效指标的影响:美国最高收入医院的分析和趋势。
Health Marketing Quarterly Pub Date : 2022-07-01 Epub Date: 2021-11-22 DOI: 10.1080/07359683.2021.2004340
Vorada Sakulsaengprapha, Jonathan P Masterson, Waverley He, Andrew Schilling, Galen Shi, Simon C Mathews
{"title":"Social media impact on qualitative performance metrics: Analysis and trends of top revenue grossing U.S. Hospitals.","authors":"Vorada Sakulsaengprapha,&nbsp;Jonathan P Masterson,&nbsp;Waverley He,&nbsp;Andrew Schilling,&nbsp;Galen Shi,&nbsp;Simon C Mathews","doi":"10.1080/07359683.2021.2004340","DOIUrl":"https://doi.org/10.1080/07359683.2021.2004340","url":null,"abstract":"<p><p>Social media is a common, multi-purpose tool used by most hospitals to engage a broad audience. The relationship between hospital social media activity and performance on influential reputation and patient experience ratings is not well described. The aim of this study was to characterize social media activity across the top 100 revenue grossing U.S. hospitals and its impact on key patient experience and hospital rankings. While nearly all top 100 revenue grossing U.S. hospitals have a presence on social media, usage and following significantly varied. Social media activity metrics collected showed some limited association with reputation and patient experience-influenced rankings.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"39 3","pages":"249-262"},"PeriodicalIF":0.0,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"39646790","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Editorial. 社论。
Health Marketing Quarterly Pub Date : 2022-07-01 DOI: 10.1080/07359683.2022.2114579
Joy Parkinson
{"title":"Editorial.","authors":"Joy Parkinson","doi":"10.1080/07359683.2022.2114579","DOIUrl":"https://doi.org/10.1080/07359683.2022.2114579","url":null,"abstract":"","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":" ","pages":"211-212"},"PeriodicalIF":0.0,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"40354394","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Improving pharmacy performance through market orientation and the implementation of expanded pharmacy services 通过市场导向和扩大药房服务，提高药房绩效
Health Marketing Quarterly Pub Date : 2022-05-10 DOI: 10.1080/07359683.2022.2073802
G. Wilson, J. Perepelkin, David Di Zhnag
{"title":"Improving pharmacy performance through market orientation and the implementation of expanded pharmacy services","authors":"G. Wilson, J. Perepelkin, David Di Zhnag","doi":"10.1080/07359683.2022.2073802","DOIUrl":"https://doi.org/10.1080/07359683.2022.2073802","url":null,"abstract":"Abstract This study seeks to extend the limited knowledge of market orientation’s effects in retail pharmacy. Specifically, this study explores market orientation’s role in the implementation of expanded pharmacy services and resulting performance implications among Canadian retail pharmacies. The results of the structural equation model showed that market orientation directly influenced the implementation of expanded pharmacy services and professional performance. The implementation of expanded pharmacy services was linked to professional performance and ultimately furthered financial performance. This study highlights the importance of how a market-oriented strategy and a pharmacy’s decision to implement expanded pharmacy services can increase the dual objectives of the retail pharmacy.","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"39 1","pages":"280 - 296"},"PeriodicalIF":0.0,"publicationDate":"2022-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42313581","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
New product development and at-home medical tests. 新产品开发和家庭医疗测试。
Health Marketing Quarterly Pub Date : 2022-04-01 Epub Date: 2021-08-18 DOI: 10.1080/07359683.2021.1965823
Savannah Campbell, Mark Mitchell, Jerome Christia, Melissa Clark
{"title":"New product development and at-home medical tests.","authors":"Savannah Campbell,&nbsp;Mark Mitchell,&nbsp;Jerome Christia,&nbsp;Melissa Clark","doi":"10.1080/07359683.2021.1965823","DOIUrl":"https://doi.org/10.1080/07359683.2021.1965823","url":null,"abstract":"<p><p>The COVID-19 pandemic has impacted every aspect of life and continues to affect individuals and organizations in ways no one anticipated. In an attempt to cope with alternative lifestyle patterns, many companies have formulated products and services to mitigate behavioral adjustments. Specifically, the healthcare industry has increased efforts to cope with the ramifications of this infectious disease. A focus on creating and distributing at-home testing has become a priority as companies attempt to expedite the approval, production and commercialization of tests. This paper addresses the dynamics of producing, distributing, and evaluating at-home medical tests.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"39 2","pages":"135-149"},"PeriodicalIF":0.0,"publicationDate":"2022-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"39322429","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Use of social media in healthcare. 在医疗保健中使用社交媒体。
Health Marketing Quarterly Pub Date : 2022-04-01 Epub Date: 2021-12-23 DOI: 10.1080/07359683.2021.2017389
Samer Elhajjar, Fadila Ouaida
{"title":"Use of social media in healthcare.","authors":"Samer Elhajjar,&nbsp;Fadila Ouaida","doi":"10.1080/07359683.2021.2017389","DOIUrl":"https://doi.org/10.1080/07359683.2021.2017389","url":null,"abstract":"<p><p>Our study describes the potential use of social media by hospitals in general and focuses on its actual use by Lebanese and American hospitals. We carried out an investigation concerning both countries' hospitals in order to determine each their level of involvement, and its public's level of engagement. This study also compares the way people react on each post, depending on the social network platform, the nature of each post, and the category of topics discussed. The results of this investigation unveiled a great disparity between these two countries concerning the frequency and the number of posts.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"39 2","pages":"173-190"},"PeriodicalIF":0.0,"publicationDate":"2022-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"39751040","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
The influence of financial performance on marketing expenditures among U.S. hospitals participating in the Medicare program. 财务绩效对参与医疗保险计划的美国医院营销支出的影响。
Health Marketing Quarterly Pub Date : 2022-04-01 Epub Date: 2021-11-04 DOI: 10.1080/07359683.2021.1994169
Brandon M Di Paolo Harrison, Susan R Cockrell, Benjamin P Ferrell, William Edison
{"title":"The influence of financial performance on marketing expenditures among U.S. hospitals participating in the Medicare program.","authors":"Brandon M Di Paolo Harrison,&nbsp;Susan R Cockrell,&nbsp;Benjamin P Ferrell,&nbsp;William Edison","doi":"10.1080/07359683.2021.1994169","DOIUrl":"https://doi.org/10.1080/07359683.2021.1994169","url":null,"abstract":"<p><p>The Centers for Medicare and Medicaid Services (CMS) require hospitals participating in these programs to submit an annual Medicare Cost Report (MCR). This information is utilized to set rates, regulations, and future payment models. CMS defines marketing expenditures as non-reimbursable. Prior research has evaluated the influence of marketing expenditures on financial performance, but not the reverse. This analysis evaluates the influence of this reverse lens, as well as the influence of provider type. Although the results of this analysis determine significance for these constructs, the variance explained is minimal. Therefore, further research is needed to determine additional factors influencing marketing decisions.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"39 2","pages":"150-158"},"PeriodicalIF":0.0,"publicationDate":"2022-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"39590510","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Market segmentation of South African adolescent girls and young women to inform HIV prevention product marketing strategy: A mixed methods study. 南非少女和年轻妇女的市场细分告知艾滋病毒预防产品营销策略:一项混合方法研究。
Health Marketing Quarterly Pub Date : 2022-04-01 Epub Date: 2021-12-13 DOI: 10.1080/07359683.2021.2007587
Kenyon Crowley, Michelle Dugas, Guodong Gordon Gao, Lara Burn, Kem Igumbor, Duduzile Njapha, Jeanna Piper, Fulvia Veronese, Ritu Agarwal
{"title":"Market segmentation of South African adolescent girls and young women to inform HIV prevention product marketing strategy: A mixed methods study.","authors":"Kenyon Crowley,&nbsp;Michelle Dugas,&nbsp;Guodong Gordon Gao,&nbsp;Lara Burn,&nbsp;Kem Igumbor,&nbsp;Duduzile Njapha,&nbsp;Jeanna Piper,&nbsp;Fulvia Veronese,&nbsp;Ritu Agarwal","doi":"10.1080/07359683.2021.2007587","DOIUrl":"https://doi.org/10.1080/07359683.2021.2007587","url":null,"abstract":"<p><p>The uptake of and adherence to HIV prevention products in South Africa has not achieved widespread success. This study aimed to develop a holistic understanding of the psychographics of adolescent girls and young women in South Africa, a primary audience for HIV prevention products, in order to inform market segmentation and marketing strategies. Extensive ethnographic analyses were complemented with a survey (<i>n</i> = 1,500) centered on personal care product journeys. Clustering and qualitative methods yielded six segments with measurable differences, and revealed common themes surrounding empowerment and self-determination, patriarchy, and misinformation risk. The findings enable targeted approaches for HIV prevention product campaigns.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"39 2","pages":"159-172"},"PeriodicalIF":0.0,"publicationDate":"2022-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"39805626","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
The vegetable divide: Americans' knowledge of dietary guidelines and willingness to make healthy changes. 蔬菜的鸿沟:美国人对饮食指南的了解和做出健康改变的意愿。
Health Marketing Quarterly Pub Date : 2022-04-01 Epub Date: 2021-08-26 DOI: 10.1080/07359683.2021.1965815
Wendy Macias, Ashley E English
{"title":"The vegetable divide: Americans' knowledge of dietary guidelines and willingness to make healthy changes.","authors":"Wendy Macias,&nbsp;Ashley E English","doi":"10.1080/07359683.2021.1965815","DOIUrl":"https://doi.org/10.1080/07359683.2021.1965815","url":null,"abstract":"<p><p>We aimed to (a) better understand Americans' awareness and attitudes towards the Dietary Guidelines for Americans (DGA) from 2005-2015; (b) identify how the public obtains that knowledge, (c) measure their willingness to make healthy changes; and (d) identify important contextual factors that impact knowledge of DGA and nutrition. Quantitative survey data from nationally-representative online panel samples indicate the already low awareness of DGA declined over the last decade. This study fills a gap in the literature and can help guide communication strategies employed by the DGA governing bodies (USDA and HHS), including a consistent brand image incorporating updates over time.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"39 2","pages":"119-134"},"PeriodicalIF":0.0,"publicationDate":"2022-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"39346550","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Using social marketing to persuade Iranians to donate blood. 利用社会营销说服伊朗人献血。
Health Marketing Quarterly Pub Date : 2022-04-01 Epub Date: 2021-07-06 DOI: 10.1080/07359683.2021.1940786
Meysam Behnampour, Mohsen Shams, Rostam Hassanzadeh, Hamidreza Ghaffarian Shirazi, Hooshang Naderi, Zohreh Kariminejad
{"title":"Using social marketing to persuade Iranians to donate blood.","authors":"Meysam Behnampour,&nbsp;Mohsen Shams,&nbsp;Rostam Hassanzadeh,&nbsp;Hamidreza Ghaffarian Shirazi,&nbsp;Hooshang Naderi,&nbsp;Zohreh Kariminejad","doi":"10.1080/07359683.2021.1940786","DOIUrl":"https://doi.org/10.1080/07359683.2021.1940786","url":null,"abstract":"<p><p>This study examined effects of a social marketing intervention to encourage people to donate blood in a southwest city of Iran. To design the intervention, the constructs of theory of planned behavior in 170 consistent blood donors were measured. Persuasive messages were developed, and some printed materials were prepared to transfer the message to the target segment. The trend of the percentage of consistent blood donors was measured during the first four months after the intervention. The percentage of consistent blood donors was increased significantly. The findings showed the effectiveness of the social marketing interventions for blood donation.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"39 2","pages":"109-118"},"PeriodicalIF":0.0,"publicationDate":"2022-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/07359683.2021.1940786","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"39155493","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Looking at young millennials’ risk perception and purchase intention toward GM foods: Exploring the role of source credibility and risk attitude 观察千禧一代年轻人对转基因食品的风险认知和购买意愿：探索来源可信度和风险态度的作用
Health Marketing Quarterly Pub Date : 2022-03-27 DOI: 10.1080/07359683.2022.2053805
Ruoyu Sun, Juan Meng
{"title":"Looking at young millennials’ risk perception and purchase intention toward GM foods: Exploring the role of source credibility and risk attitude","authors":"Ruoyu Sun, Juan Meng","doi":"10.1080/07359683.2022.2053805","DOIUrl":"https://doi.org/10.1080/07359683.2022.2053805","url":null,"abstract":"Abstract This study investigated young millennials’ risk perception, benefit perception, and purchase intention toward GM foods by testing the effects of source credibility and risk attitude. By comparing two samples collected in the U.S. (N = 207) and China (N = 242), we found that source credibility positively influenced benefit perceptions of GM foods among Chinese millennial consumers. Results also revealed risk attitude significantly influenced both American and Chinese millennial consumers’ intention to purchase GM foods. Furthermore, a significant interaction effect between source credibility and risk attitude was found on Chinese millennial consumers’ risk perception of GM foods.","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"39 1","pages":"263 - 279"},"PeriodicalIF":0.0,"publicationDate":"2022-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41594974","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
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