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Integrating supply and demand in social marketing programs: the Nosh-e-Jaan campaign to promote nutrition in Afghanistan. 在社会营销项目中整合供求关系：在阿富汗开展Nosh-e-Jaan运动，促进营养。
Health Marketing Quarterly Pub Date : 2024-12-11 DOI: 10.1080/07359683.2024.2419168
Nedra Kline Weinreich, Mustafa Basij Rasikh
{"title":"Integrating supply and demand in social marketing programs: the <i>Nosh-e-Jaan</i> campaign to promote nutrition in Afghanistan.","authors":"Nedra Kline Weinreich, Mustafa Basij Rasikh","doi":"10.1080/07359683.2024.2419168","DOIUrl":"https://doi.org/10.1080/07359683.2024.2419168","url":null,"abstract":"<p><p>This case study describes a successful nutrition social marketing program in Afghanistan. By building up the domestic soy industry and supply chain, while creating consumer demand for high-protein soy products to combat malnutrition, the <i>Nosh-e-Jaan</i> campaign rebalanced the market dynamics for this relatively unknown locally grown crop. The campaign included technical assistance to the soy industry and retailers, a consumer media campaign, and community outreach via influencers, government agencies, and events. Outcomes included increases in awareness of soy, purchase of soy products, and knowledge about protein. This project provides critical lessons for those planning social marketing programs in similar settings.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":" ","pages":"1-24"},"PeriodicalIF":0.0,"publicationDate":"2024-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142814471","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The application of artificial intelligence in health communication development: A scoping review. 人工智能在健康传播发展中的应用：范围综述。
Health Marketing Quarterly Pub Date : 2024-11-18 DOI: 10.1080/07359683.2024.2422206
Sam Weingott, Joy Parkinson
{"title":"The application of artificial intelligence in health communication development: A scoping review.","authors":"Sam Weingott, Joy Parkinson","doi":"10.1080/07359683.2024.2422206","DOIUrl":"https://doi.org/10.1080/07359683.2024.2422206","url":null,"abstract":"<p><p>This scoping review explores the integration of Artificial Intelligence (AI) with communication, behavioral, and social theories to enhance health behavior interventions. A systematic search of articles published through February 2024, following PRISMA guidelines, identified 28 relevant studies from 13,723 screened. These studies, conducted across various countries, addressed health issues such as smoking cessation, musculoskeletal injuries, diabetes, chronic diseases and mental health using AI-driven tools like chatbots and apps. Despite AI's potential, a gap exists in aligning technical advancements with theoretical frameworks. The proposed AI Impact Communications Model (AI-ICM) aims to bridge this gap, offering a road map for future research and practice.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":" ","pages":"1-43"},"PeriodicalIF":0.0,"publicationDate":"2024-11-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142648904","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Trust and confidence in telehealth-delivered services: a nation-wide cross-sectional study. 对远程医疗服务的信任和信心：一项全国横断面研究。
Health Marketing Quarterly Pub Date : 2024-10-30 DOI: 10.1080/07359683.2024.2422202
Soraia de Camargo Catapan, Centaine L Snoswell, Helen M Haydon, Annie Banbury, Emma E Thomas, Liam J Caffery, Anthony C Smith, Jaimon Kelly
{"title":"Trust and confidence in telehealth-delivered services: a nation-wide cross-sectional study.","authors":"Soraia de Camargo Catapan, Centaine L Snoswell, Helen M Haydon, Annie Banbury, Emma E Thomas, Liam J Caffery, Anthony C Smith, Jaimon Kelly","doi":"10.1080/07359683.2024.2422202","DOIUrl":"https://doi.org/10.1080/07359683.2024.2422202","url":null,"abstract":"<p><p>Sustaining telehealth uptake hinges on people's desire and ability to effectively engage with it. We explored trust and confidence in telehealth delivered by medical and allied health using cross-sectional survey of 1,116 Australians. Descriptive analysis presented factors that would improve trust and confidence in telehealth cross-tabulated with video consultation experience. Inferential statistics compared levels of trust in medical and allied health telehealth with user-related variables. Trust in medical telehealth was higher than in allied health, but practice with video calls, experience with high-quality telehealth, and good internet were associated with greater levels of trust in both groups. Telehealth with a known health professional and no additional costs were top-ranked factors to improve trust and confidence. Participants confident in troubleshooting trusted telehealth more. This first cross-sectional study on trust and confidence in telehealth suggests that digital upskilling and promoting quality video consultations can potentially enhance telehealth adoption.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":" ","pages":"1-19"},"PeriodicalIF":0.0,"publicationDate":"2024-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142548062","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The role of emotion regulation in decreasing alcohol harm for veterans. 情绪调节在减少退伍军人酒精伤害中的作用。
Health Marketing Quarterly Pub Date : 2024-10-01 Epub Date: 2024-10-24 DOI: 10.1080/07359683.2024.2419167
Ann-Marie Kennedy, Julia Carins, Ekant Veer, Kerryn Lyes, Afshin Tanouri
{"title":"The role of emotion regulation in decreasing alcohol harm for veterans.","authors":"Ann-Marie Kennedy, Julia Carins, Ekant Veer, Kerryn Lyes, Afshin Tanouri","doi":"10.1080/07359683.2024.2419167","DOIUrl":"10.1080/07359683.2024.2419167","url":null,"abstract":"<p><p>Using the socio-ecological model, this study aims to understand factors associated with alcohol misuse in veterans of the New Zealand Defence Forces, and identify approaches for reducing harm. Using interviews, veterans were asked to recount their relationship to alcohol, and provide a narrative of its use before, during and after military service. Seven themes were identified including bars and drinking as 1) social hubs; and 2) social lubrication; providing others with 3) duty of care; the military 4) consequences of harmful drinking; and use of alcohol as 5) emotion regulation strategies; with the impact of that on 6) Civvy street, and 7) family impacts. Duty of care in military drinking environments is a new theme to the literature. Introducing emotion regulation training throughout the personnels' career, from transition to becoming civilians and beyond, was identified as key to effective health marketing interventions.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":" ","pages":"455-475"},"PeriodicalIF":0.0,"publicationDate":"2024-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142509663","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Understanding covid-19 prevention behaviours: Implications for social and health marketers for the prevention of future pandemics. 了解 covid-19 的预防行为：对社会和健康营销人员预防未来流行病的影响。
Health Marketing Quarterly Pub Date : 2024-10-01 Epub Date: 2024-05-11 DOI: 10.1080/07359683.2024.2352187
Isaac Sewornu Coffie, Elikem Chosniel Ocloo, Ernest Yaw Tweneboah-Koduah, Victoria Mann
{"title":"Understanding covid-19 prevention behaviours: Implications for social and health marketers for the prevention of future pandemics.","authors":"Isaac Sewornu Coffie, Elikem Chosniel Ocloo, Ernest Yaw Tweneboah-Koduah, Victoria Mann","doi":"10.1080/07359683.2024.2352187","DOIUrl":"10.1080/07359683.2024.2352187","url":null,"abstract":"<p><p>From the integrative perspectives of the health belief model and social influence theories, the study sought to identify factors social and health marketers should focus on to elicit voluntary change in behavior toward the performance of COVID-19 infection prevention behaviors such as frequent handwashing with soap, social distancing, and avoidance of handshaking using mixed method approach. The quantitative data from 605 respondents through structured questionnaires were analyzed using PLS-SEM. The qualitative data through five focus group discussions were also analyzed using thematic analysis. The result shows that religiosity and trust in traditional medicine are the major factors contributing to the lack of severity and susceptibility to the coronavirus. The result further shows informational and normative social influencers as significant mediators between the constructs of the HBM and the performance of the COVID-19 protocols, suggesting that these influencers play a significant role in achieving the performance of the recommended behaviors.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":" ","pages":"351-374"},"PeriodicalIF":0.0,"publicationDate":"2024-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140909334","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Humanizing cancer: The role of anthropomorphism and perceived efficacy in melanoma prevention. 癌症人性化：拟人化和感知功效在黑色素瘤预防中的作用。
Health Marketing Quarterly Pub Date : 2024-10-01 Epub Date: 2024-11-15 DOI: 10.1080/07359683.2024.2422197
Tianjiao Wang, Rachelle Pavelko, Heather Ford, Scott Barrows, Sarah Donohue, Mary Stapel
{"title":"Humanizing cancer: The role of anthropomorphism and perceived efficacy in melanoma prevention.","authors":"Tianjiao Wang, Rachelle Pavelko, Heather Ford, Scott Barrows, Sarah Donohue, Mary Stapel","doi":"10.1080/07359683.2024.2422197","DOIUrl":"10.1080/07359683.2024.2422197","url":null,"abstract":"<p><p>This study investigates how melanoma anthropomorphism (i.e., the attribution of humanlike qualities to melanoma) interacts with individual differences in perceived efficacy to influence attitudes and intentions to perform preventive health behaviors. Results suggested that among individuals with lower levels of perceived efficacy, presenting melanoma in anthropomorphic terms (vs. non-anthropomorphic terms) enhanced processing fluency, consequently fostering more favorable attitudes and greater intentions to follow preventive health recommendations. However, this effect was not observed among individuals with higher perceived efficacy. Findings of this study offer important theoretical and practical implications regarding the strategic use of anthropomorphism in health promotion contexts.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":" ","pages":"476-497"},"PeriodicalIF":0.0,"publicationDate":"2024-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142629568","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Using the social cognitive theory to examine spontaneous attempts to quit illicit substance use. 利用社会认知理论研究自发尝试戒除非法药物使用的情况。
Health Marketing Quarterly Pub Date : 2024-10-01 Epub Date: 2024-07-15 DOI: 10.1080/07359683.2024.2380118
Omar F Attarabeen, Fadi Alkhateeb, Michael Rudolph, Charles Ck Babcock, Ahmad Hanif, Rana Moawad, Rowida Mohamed, Isha Patel, Hoai-An Truong, Nile M Khanfar
{"title":"Using the social cognitive theory to examine spontaneous attempts to quit illicit substance use.","authors":"Omar F Attarabeen, Fadi Alkhateeb, Michael Rudolph, Charles Ck Babcock, Ahmad Hanif, Rana Moawad, Rowida Mohamed, Isha Patel, Hoai-An Truong, Nile M Khanfar","doi":"10.1080/07359683.2024.2380118","DOIUrl":"10.1080/07359683.2024.2380118","url":null,"abstract":"<p><p>Rural areas in the US exhibit high rates of illicit substance use. This study aimed to investigate the Social Cognitive Theory factors associated with spontaneous attempts to quit illicit substance use in a sample of users. A cross-sectional survey was administered through face-to-face interviews. Data was collected from adult (≥ 18 years of age) current illicit substance users who were not receiving professional addiction treatment. Binary logistic regression analyses were utilized to answer the research question. Data from 230 illicit substance users met the eligibility criteria. The mean age was 38 years, whereas the average history of illicit substance use was 14 years. Users with a higher perceived value of quitting illicit substance use were significantly more likely to attempt to quit use spontaneously. Health behavior interventions that incorporate the perceived value of quitting illicit substance use can be effective in encouraging spontaneous attempts to quit illicit substance use.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":" ","pages":"438-454"},"PeriodicalIF":0.0,"publicationDate":"2024-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141617291","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement. 消费者感知的 COVID-19 广告价值对健康保护行为的影响：参与的中介作用。
Health Marketing Quarterly Pub Date : 2024-10-01 Epub Date: 2024-06-04 DOI: 10.1080/07359683.2024.2355378
Mir Abdur Rafeh, Amir Zaib Abbasi, Linda D Hollebeek, Muhammad Asghar Ali, Ding Hooi Ting
{"title":"The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement.","authors":"Mir Abdur Rafeh, Amir Zaib Abbasi, Linda D Hollebeek, Muhammad Asghar Ali, Ding Hooi Ting","doi":"10.1080/07359683.2024.2355378","DOIUrl":"10.1080/07359683.2024.2355378","url":null,"abstract":"<p><p>Though the pandemic has passed, social media-based messaging continues to exhibit COVID-19-related cues (e.g., wearing a face mask to stay safe), continuing to foster consumers' health-protective behavior. However, it remains unclear how social media communications (e.g., advertising) affect such behavior, exposing an important literature-based gap. Addressing this gap, we deploy Ducoffe's advertising value model to examine how pandemic-related advertisements (e.g., those urging consumers to stay safe, including <i>post</i>-the pandemic) impact their health-protective behavior. We also examine how consumer engagement (CE) mediates these associations. To explore these issues, we collected data from a sample of 301 Gen Z consumers, which was analyzed using partial least squares structural equation modeling (PLS-SEM). We find that informative, credible, irritating, and obtrusive ads raise consumer engagement and health-protective behavior. Engagement was also found to strengthen these associations, revealing their strategic value. We conclude by outlining important theoretical and practical implications that arise from our analyses.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":" ","pages":"375-406"},"PeriodicalIF":0.0,"publicationDate":"2024-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141238336","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Firm-created content on YouTube for product promotion - A thematic analysis for menstrual cup. 企业在 YouTube 上制作的产品推广内容--对月经杯的专题分析。
Health Marketing Quarterly Pub Date : 2024-07-01 Epub Date: 2024-05-14 DOI: 10.1080/07359683.2024.2352189
Anupama Chirag Dave, Priyanka Behrani
{"title":"Firm-created content on YouTube for product promotion - A thematic analysis for menstrual cup.","authors":"Anupama Chirag Dave, Priyanka Behrani","doi":"10.1080/07359683.2024.2352189","DOIUrl":"10.1080/07359683.2024.2352189","url":null,"abstract":"<p><p>Mensuration cup is a mensural hygiene product about which people are less aware. Despite having many advantages there hasn't been much uptake. Research suggests that this is because of less accessible information. To overcome this, menstrual cup brands are creating several firm-created contents on YouTube. This study aimed at understanding and classifying the type of information available in 27 firm-created content about menstrual cup. The thematic analysis resulted in three themes Speaker & Language, Content presented, Type of information shared, contributing to the identification of promotional gaps, to be used by brands in building perspective towards menstrual cup.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":" ","pages":"313-330"},"PeriodicalIF":0.0,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140923187","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Advancing Women's Health Equity and Empowerment: Exploring Period Poverty and Menstrual Hygiene. 促进妇女健康平等与赋权：探索经期贫困与经期卫生。
Health Marketing Quarterly Pub Date : 2024-07-01 Epub Date: 2024-09-19 DOI: 10.1080/07359683.2024.2403244
Joy Parkinson, Rochelle Courtney, Brittiny Edwards
{"title":"Advancing Women's Health Equity and Empowerment: Exploring Period Poverty and Menstrual Hygiene.","authors":"Joy Parkinson, Rochelle Courtney, Brittiny Edwards","doi":"10.1080/07359683.2024.2403244","DOIUrl":"https://doi.org/10.1080/07359683.2024.2403244","url":null,"abstract":"","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"41 3","pages":"241-248"},"PeriodicalIF":0.0,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142297326","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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