发布求助
文献互助 智能选刊 最新文献

Health Marketing Quarterly最新文献

筛选
英文 中文
Using the social cognitive theory to examine spontaneous attempts to quit illicit substance use. 利用社会认知理论研究自发尝试戒除非法药物使用的情况。
Health Marketing Quarterly Pub Date : 2024-07-15 DOI: 10.1080/07359683.2024.2380118
Omar F Attarabeen, Fadi Alkhateeb, Michael Rudolph, Charles Ck Babcock, Ahmad Hanif, Rana Moawad, Rowida Mohamed, Isha Patel, Hoai-An Truong, Nile M Khanfar
{"title":"Using the social cognitive theory to examine spontaneous attempts to quit illicit substance use.","authors":"Omar F Attarabeen, Fadi Alkhateeb, Michael Rudolph, Charles Ck Babcock, Ahmad Hanif, Rana Moawad, Rowida Mohamed, Isha Patel, Hoai-An Truong, Nile M Khanfar","doi":"10.1080/07359683.2024.2380118","DOIUrl":"https://doi.org/10.1080/07359683.2024.2380118","url":null,"abstract":"<p><p>Rural areas in the US exhibit high rates of illicit substance use. This study aimed to investigate the Social Cognitive Theory factors associated with spontaneous attempts to quit illicit substance use in a sample of users. A cross-sectional survey was administered through face-to-face interviews. Data was collected from adult (≥ 18 years of age) current illicit substance users who were not receiving professional addiction treatment. Binary logistic regression analyses were utilized to answer the research question. Data from 230 illicit substance users met the eligibility criteria. The mean age was 38 years, whereas the average history of illicit substance use was 14 years. Users with a higher perceived value of quitting illicit substance use were significantly more likely to attempt to quit use spontaneously. Health behavior interventions that incorporate the perceived value of quitting illicit substance use can be effective in encouraging spontaneous attempts to quit illicit substance use.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141617291","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Firm-created content on YouTube for product promotion - A thematic analysis for menstrual cup. 企业在 YouTube 上制作的产品推广内容--对月经杯的专题分析。
Health Marketing Quarterly Pub Date : 2024-07-01 Epub Date: 2024-05-14 DOI: 10.1080/07359683.2024.2352189
Anupama Chirag Dave, Priyanka Behrani
{"title":"Firm-created content on YouTube for product promotion - A thematic analysis for menstrual cup.","authors":"Anupama Chirag Dave, Priyanka Behrani","doi":"10.1080/07359683.2024.2352189","DOIUrl":"10.1080/07359683.2024.2352189","url":null,"abstract":"<p><p>Mensuration cup is a mensural hygiene product about which people are less aware. Despite having many advantages there hasn't been much uptake. Research suggests that this is because of less accessible information. To overcome this, menstrual cup brands are creating several firm-created contents on YouTube. This study aimed at understanding and classifying the type of information available in 27 firm-created content about menstrual cup. The thematic analysis resulted in three themes Speaker & Language, Content presented, Type of information shared, contributing to the identification of promotional gaps, to be used by brands in building perspective towards menstrual cup.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140923187","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Advancing Women's Health Equity and Empowerment: Exploring Period Poverty and Menstrual Hygiene. 促进妇女健康平等与赋权：探索经期贫困与经期卫生。
Health Marketing Quarterly Pub Date : 2024-07-01 Epub Date: 2024-09-19 DOI: 10.1080/07359683.2024.2403244
Joy Parkinson, Rochelle Courtney, Brittiny Edwards
{"title":"Advancing Women's Health Equity and Empowerment: Exploring Period Poverty and Menstrual Hygiene.","authors":"Joy Parkinson, Rochelle Courtney, Brittiny Edwards","doi":"10.1080/07359683.2024.2403244","DOIUrl":"https://doi.org/10.1080/07359683.2024.2403244","url":null,"abstract":"","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142297326","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Healthcare access for pregnant women in a rural developing country context: Formal and informal institutional challenges. 发展中国家农村地区孕妇的医疗保健服务：正规和非正规机构面临的挑战。
Health Marketing Quarterly Pub Date : 2024-07-01 Epub Date: 2024-05-11 DOI: 10.1080/07359683.2024.2347047
Renu Emile, Jayne Krisjanous, Maedhavini Banga, Djavlonbek Kadirov
{"title":"Healthcare access for pregnant women in a rural developing country context: Formal and informal institutional challenges.","authors":"Renu Emile, Jayne Krisjanous, Maedhavini Banga, Djavlonbek Kadirov","doi":"10.1080/07359683.2024.2347047","DOIUrl":"10.1080/07359683.2024.2347047","url":null,"abstract":"<p><p>This study examines healthcare access for pregnant women in a rural developing country context. Drawing upon institutional theory and Levesque et al's model of access, the study finds pregnant women face challenges both of a formal and informal nature in accessing healthcare. The findings suggest the need for integrated and collaborative workings across formal and informal institutional networks. Theoretically, the study makes two contributions. First, it adds value to institutional theory by incorporating a dimension of access. Second, it builds upon Levesque et al.'s healthcare access framework by highlighting the role and significance of a third dimension-that is informal institutions, in addition to the current two-formal institutions and individual factors.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140909329","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Social networking: An analysis of health-related social support messages posted in a Facebook group for Kashmiri women. 社交网络：分析克什米尔妇女在 Facebook 群组中发布的与健康有关的社会支持信息。
Health Marketing Quarterly Pub Date : 2024-07-01 Epub Date: 2024-05-22 DOI: 10.1080/07359683.2024.2346685
Arbeena, Mohd Asif
{"title":"Social networking: An analysis of health-related social support messages posted in a Facebook group for Kashmiri women.","authors":"Arbeena, Mohd Asif","doi":"10.1080/07359683.2024.2346685","DOIUrl":"10.1080/07359683.2024.2346685","url":null,"abstract":"<p><p>The support groups within social networking sites such as Facebook have become a popular platform for various kinds of conversation and social support including health, especially among women. The aim of this study was to explore and analyze the types of health-related social support messages posted in a month by Kashmiri women in a Facebook group and the most common health topics for which social support was sought. A total of 302 health-related posts were selected for analysis. The results revealed that of various health-related social support posts in the group, informational support messages were posted more frequently and most requested information was related to pregnancy.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141076798","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Examining influences of personal factors on the first- and third-person evaluations of public health issues among young adults. 研究个人因素对年轻人对公共卫生问题的第一人称和第三人称评价的影响。
Health Marketing Quarterly Pub Date : 2024-07-01 Epub Date: 2024-06-05 DOI: 10.1080/07359683.2024.2362476
Yongick Jeong, Jessica Shaw
{"title":"Examining influences of personal factors on the first- and third-person evaluations of public health issues among young adults.","authors":"Yongick Jeong, Jessica Shaw","doi":"10.1080/07359683.2024.2362476","DOIUrl":"10.1080/07359683.2024.2362476","url":null,"abstract":"<p><p>Both health and the environment are critical public health issues that have a considerable impact on young adults. However, they have different characteristics that influence how messaging is received. In our study, we examine the influence of three personal factors (issue involvement, behavioral change intention, and product use) on young adults' perception of messages for these two public health issues from both first- and third-person perspectives. We found various patterns when comparing the two public health issues, first-person and third-person measures, and the perceived threat and likelihood of contributing to the issues. We also discuss practical implications and suggestions based on our findings.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141248904","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement. 消费者感知的 COVID-19 广告价值对健康保护行为的影响：参与的中介作用。
Health Marketing Quarterly Pub Date : 2024-06-04 DOI: 10.1080/07359683.2024.2355378
Mir Abdur Rafeh, Amir Zaib Abbasi, Linda D Hollebeek, Muhammad Asghar Ali, Ding Hooi Ting
{"title":"The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement.","authors":"Mir Abdur Rafeh, Amir Zaib Abbasi, Linda D Hollebeek, Muhammad Asghar Ali, Ding Hooi Ting","doi":"10.1080/07359683.2024.2355378","DOIUrl":"https://doi.org/10.1080/07359683.2024.2355378","url":null,"abstract":"<p><p>Though the pandemic has passed, social media-based messaging continues to exhibit COVID-19-related cues (e.g., wearing a face mask to stay safe), continuing to foster consumers' health-protective behavior. However, it remains unclear how social media communications (e.g., advertising) affect such behavior, exposing an important literature-based gap. Addressing this gap, we deploy Ducoffe's advertising value model to examine how pandemic-related advertisements (e.g., those urging consumers to stay safe, including <i>post</i>-the pandemic) impact their health-protective behavior. We also examine how consumer engagement (CE) mediates these associations. To explore these issues, we collected data from a sample of 301 Gen Z consumers, which was analyzed using partial least squares structural equation modeling (PLS-SEM). We find that informative, credible, irritating, and obtrusive ads raise consumer engagement and health-protective behavior. Engagement was also found to strengthen these associations, revealing their strategic value. We conclude by outlining important theoretical and practical implications that arise from our analyses.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141238336","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Barriers to intention to adopt telemedicine: The interplay between exposure, trust, and convenience. 采用远程医疗意向的障碍：接触、信任和便利性之间的相互作用。
Health Marketing Quarterly Pub Date : 2024-05-17 DOI: 10.1080/07359683.2024.2355379
Carleton T Brown, Robert Zinko, Louis Ngamassi, Elvis Ndembe, Christopher Furner
{"title":"Barriers to intention to adopt telemedicine: The interplay between exposure, trust, and convenience.","authors":"Carleton T Brown, Robert Zinko, Louis Ngamassi, Elvis Ndembe, Christopher Furner","doi":"10.1080/07359683.2024.2355379","DOIUrl":"https://doi.org/10.1080/07359683.2024.2355379","url":null,"abstract":"Telemedicine is an emerging option to improve patients' medical outcomes and overcome health disparities. The technology is a cost-effective alternative to in-person medical treatments and can supplement medical care to alleviate stress on the medical infrastructure in the upcoming decade. This study uses survey methods to investigate the patient population's intention to use telemedicine and assess the influence of different variables on telemedicine usage choices. Findings show that loss of income, trust in physicians, and time lost reduce intention to use telemedicine. The results carry implications for the healthcare industry, lawmakers, social workers, community activists, and family caregivers who bear the burden of helping loved ones with everyday tasks.","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140963062","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Barriers to intention to adopt telemedicine: The interplay between exposure, trust, and convenience. 采用远程医疗意向的障碍：接触、信任和便利性之间的相互作用。
Health Marketing Quarterly Pub Date : 2024-05-17 DOI: 10.1080/07359683.2024.2355379
Carleton T Brown, Robert Zinko, Louis Ngamassi, Elvis Ndembe, Christopher Furner
{"title":"Barriers to intention to adopt telemedicine: The interplay between exposure, trust, and convenience.","authors":"Carleton T Brown, Robert Zinko, Louis Ngamassi, Elvis Ndembe, Christopher Furner","doi":"10.1080/07359683.2024.2355379","DOIUrl":"https://doi.org/10.1080/07359683.2024.2355379","url":null,"abstract":"<p><p>Telemedicine is an emerging option to improve patients' medical outcomes and overcome health disparities. The technology is a cost-effective alternative to in-person medical treatments and can supplement medical care to alleviate stress on the medical infrastructure in the upcoming decade. This study uses survey methods to investigate the patient population's intention to use telemedicine and assess the influence of different variables on telemedicine usage choices. Findings show that loss of income, trust in physicians, and time lost reduce intention to use telemedicine. The results carry implications for the healthcare industry, lawmakers, social workers, community activists, and family caregivers who bear the burden of helping loved ones with everyday tasks.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140959848","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The impact of patient experience dimensions on hospitals reputation and electronic word-of-mouth. 患者体验维度对医院声誉和电子口碑的影响。
Health Marketing Quarterly Pub Date : 2024-05-17 DOI: 10.1080/07359683.2024.2355380
E. Mainardes, Esla Lessa Borba, Rubia Bottacine Dalvi
{"title":"The impact of patient experience dimensions on hospitals reputation and electronic word-of-mouth.","authors":"E. Mainardes, Esla Lessa Borba, Rubia Bottacine Dalvi","doi":"10.1080/07359683.2024.2355380","DOIUrl":"https://doi.org/10.1080/07359683.2024.2355380","url":null,"abstract":"Our objective was to identify the dimensions of the patient experience that directly influence a hospital's reputation and indirectly impact electronic word-of-mouth communication carried out by patients. We collected data from 484 hospital users and analyzed the data using PLS-SEM. Our results show that paying attention to patient preferences and physical comfort, providing information and education, and treating patients' families and friends well tend to have a significant impact on the hospital's reputation. In turn, a hospital's reputation may influence patients to perform electronic word-of-mouth about their experiences.","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140963279","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
下一页 尾页
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整，为了账户安全，请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们：info@booksci.cn Book学术提供免费学术资源搜索服务，方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号：481959085
Book学术官方微信