Health Marketing Quarterly最新文献_第2页

From access to agency: ICT usage, psychological empowerment, and health outcomes among rural women in emerging economies. 从获取到代理：新兴经济体农村妇女的信息通信技术使用、心理赋权和健康结果。

IF 1.6

Health Marketing Quarterly Pub Date : 2026-06-15 DOI: 10.1080/07359683.2026.2687302

Bibek Guha Sarkar, Saravana Jaikumar, Prasanna Kumar Gurugubelli, Terjani Goyal

引用次数: 0

When relocation feels forced: Social identity threat and dietary vulnerability across the food processing continuum. 当搬迁感到被迫：食品加工连续体中的社会身份威胁和饮食脆弱性。

IF 1.6

Health Marketing Quarterly Pub Date : 2026-06-13 DOI: 10.1080/07359683.2026.2687298

Aylin Parsa

{"title":"When relocation feels forced: Social identity threat and dietary vulnerability across the food processing continuum.","authors":"Aylin Parsa","doi":"10.1080/07359683.2026.2687298","DOIUrl":"https://doi.org/10.1080/07359683.2026.2687298","url":null,"abstract":"Millions of people relocate each year, yet little is known about how relocation shapes dietary behavior. Drawing on social identity threat and dysplacement frameworks, this research examines how perceived involuntariness shapes food choices across the processing continuum. Three studies provide complementary evidence linking perceived involuntariness to social identity threat and dietary vulnerability. A survey of recently relocated adults finds that perceived involuntariness is associated with greater interpersonal social identity threat. A laboratory experiment suggests that social identity threat is associated with increased preferences for ultra-processed foods. Analysis of large-scale survey data from international migrants suggests that discrimination, a theoretically related source of social identity-relevant threat, is associated with reduced fresh food consumption through emotional distress. Together, the findings suggest that relocation experiences perceived as forced may be associated with greater reliance on ultra-processed foods and reduced fresh food engagement, with implications for health marketing interventions targeting mobile and displaced populations.","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":" ","pages":"1-17"},"PeriodicalIF":1.6,"publicationDate":"2026-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148253239","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Gaining market share for health: A social marketing framework for implementation science. 获得健康市场份额：一个社会营销框架的实施科学。

IF 1.8

Health Marketing Quarterly Pub Date : 2026-05-22 DOI: 10.1080/07359683.2026.2668844

Brian J Biroscak

引用次数: 0

Customer-to-customer value co-creation and value co-destruction practices in social media health communities. 社交媒体健康社区中客户对客户价值共同创造和价值共同破坏的实践。

IF 1.6

Health Marketing Quarterly Pub Date : 2026-05-05 DOI: 10.1080/07359683.2026.2663734

Sumit Saxena, Xia Zhu, Sonia Kataria

引用次数: 0

Can AI be a trusted counselor? How AI counseling builds psychological empowerment and compliance intention. 人工智能能成为值得信赖的顾问吗？人工智能咨询如何构建心理赋能和依从意向。

IF 1.6

Health Marketing Quarterly Pub Date : 2026-04-28 DOI: 10.1080/07359683.2026.2663735

Won-Jun Lee, Seungjae Shin, Luke Y Shin

{"title":"Can AI be a trusted counselor? How AI counseling builds psychological empowerment and compliance intention.","authors":"Won-Jun Lee, Seungjae Shin, Luke Y Shin","doi":"10.1080/07359683.2026.2663735","DOIUrl":"https://doi.org/10.1080/07359683.2026.2663735","url":null,"abstract":"This study examines how perceptions of an AI counselor influence trust, health empowerment, and compliance intention within an AI digital health intervention. Using covariance-based structural equation modeling (CB-SEM), the research reveals that perceived transparency, ethical perception, and empathy are the primary predictors of trust, whereas perceived intelligence and fairness are statistically non-significant. These findings suggest that the success of AI-mediated support depends on relational qualities rather than technological sophistication alone. The results demonstrate that trust facilitates the co-creation of health value by driving both compliance intention and psychological empowerment. Notably, the study identifies an Uncanny Empathy Paradox, where significantly high levels of simulated emotional warmth negatively influence trust. Furthermore, mediation analysis confirms a serial pathway where trust fosters health empowerment, which subsequently drives compliance. By positioning empowerment as a critical mediator, this research provides a theoretical foundation for managing AI as a supplemental resource, rather than a substitute for professional clinical care. The findings emphasize that responsible service delivery requires clear ethical boundaries and transparent communication to foster autonomous health management.","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":" ","pages":"1-16"},"PeriodicalIF":1.6,"publicationDate":"2026-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147783177","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Trust in public health campaigns: A comparative analysis of India's polio and COVID-19 vaccination drives. 对公共卫生运动的信任：印度小儿麻痹症和COVID-19疫苗接种运动的比较分析。

IF 1.6

Health Marketing Quarterly Pub Date : 2026-03-15 DOI: 10.1080/07359683.2026.2639254

Asrar Ahmad Teeli, Sajad Hussain

{"title":"Trust in public health campaigns: A comparative analysis of India's polio and COVID-19 vaccination drives.","authors":"Asrar Ahmad Teeli, Sajad Hussain","doi":"10.1080/07359683.2026.2639254","DOIUrl":"https://doi.org/10.1080/07359683.2026.2639254","url":null,"abstract":"Trust is a critical determinant of vaccine acceptance, particularly in large-scale public health campaigns. This study examines how four dimensions of trust-safety, transparency, competence, and accessibility-were perceived differently in India's polio eradication and COVID-19 vaccination efforts. Using a cross-sectional survey of urban and rural respondents aged 35-50 in North India, the study explores how trust varies by educational attainment and geographical setting. Findings reveal that the polio campaign benefited from sustained interpersonal engagement, while the digitally driven COVID-19 campaign faced challenges in trust-building, particularly among highly educated and rural populations. Trust was significantly associated with vaccine uptake, highlighting its role as a behavioral catalyst. The study identifies key gaps in health marketing strategies and underscores the need for differentiated communication tailored to demographic contexts. Recommendations include adopting longitudinal and experimental designs to better understand trust dynamics and leveraging digital and interpersonal outreach to strengthen public health engagement.","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":" ","pages":"1-16"},"PeriodicalIF":1.6,"publicationDate":"2026-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147460464","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Media literacy intervention effects on young adults' decision making about substance use-related social media messages. 媒介素养干预对青少年药物使用相关社交媒体信息决策的影响。

IF 1.8

Health Marketing Quarterly Pub Date : 2026-01-01 Epub Date: 2026-02-26 DOI: 10.1080/07359683.2026.2635874

Erica Weintraub Austin, Hae Yeon Seo, Andrew D Sutherland, Shawn Domgaard

{"title":"Media literacy intervention effects on young adults' decision making about substance use-related social media messages.","authors":"Erica Weintraub Austin, Hae Yeon Seo, Andrew D Sutherland, Shawn Domgaard","doi":"10.1080/07359683.2026.2635874","DOIUrl":"10.1080/07359683.2026.2635874","url":null,"abstract":"Young adults often encounter and share misinformation in desirable social media messages. This process, challenging to disrupt, can contribute to substance misuse. This study tested whether a novel, meme-style, infographic-based media literacy intervention could mitigate effects of appealing but misleading substance use-related social media content for U.S. adults aged 18-29 (N = 1201). Results of a mixed between-subjects factorial, post-test-only online experiment detected small effects on expectancies for tobacco use among adults aged 18-20 and on intent to avoid sharing misinformation among adults aged 27-29. These age differences suggest that media literacy interventions can benefit by segmenting strategies according to cognitive and emotional communication processes that are associated with neurocognitive and social characteristics of young adults. For example, emerging adults may benefit from digital messages that focus on refuting short-term emotional benefits offered by social media misinformation. Adults in their late-20s may be interested in the logical ramifications of sharing misinformation.","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":" ","pages":"75-87"},"PeriodicalIF":1.8,"publicationDate":"2026-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147310764","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Personas: A market segmentation approach to describe physical activity behavior in autistic populations using the capability, opportunity, motivation, behavior (COM-B) framework. 人物角色：一种市场细分方法，使用能力、机会、动机、行为（COM-B）框架描述自闭症人群的体育活动行为。

IF 1.8

Health Marketing Quarterly Pub Date : 2026-01-01 Epub Date: 2026-02-12 DOI: 10.1080/07359683.2026.2624294

Katherine Parsons, Simon Payne, Joanne Wallace, Nigel Holt

{"title":"Personas: A market segmentation approach to describe physical activity behavior in autistic populations using the capability, opportunity, motivation, behavior (COM-B) framework.","authors":"Katherine Parsons, Simon Payne, Joanne Wallace, Nigel Holt","doi":"10.1080/07359683.2026.2624294","DOIUrl":"10.1080/07359683.2026.2624294","url":null,"abstract":"Physical activity, defined as \"any bodily movement produced by skeletal muscle that results in energy expenditure\" has the potential to mitigate some of the high rates of noncommunicable diseases, which autistic individuals are more susceptible to than are their peers; however, physical inactivity remains a challenge in this population. Unique drivers and barriers have been identified in previous research, but these are rarely described in a practitioner-friendly way that might inform intervention design and delivery. Taking a novel segmentation approach, this research aims to draw on behavioral science frameworks to describe groups or \"Personas\" that can be considered in intervention implementation. Results identified three distinct segments in the sample. Analysis of variance (ANOVA) showed sufficient group differences between capability, opportunity, motivation, and behavior framework (COM-B) constructs to form clusters (p < 0.001 for all). Qualitative themes included reframing and disguising physical activity, lack of self-efficacy, social comparison, unsuitable physical activity environments, strong interests, and sensory challenges. Three Personas were described as the Interested and Engaged, the Unsure and Uncertain, and the Uneasy and Averse.","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":" ","pages":"28-40"},"PeriodicalIF":1.8,"publicationDate":"2026-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146167169","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Mapping the research landscape of mobile health applications: A systematic review and bibliometric analysis. 绘制移动医疗应用的研究景观：系统回顾和文献计量分析。

IF 1.8

Health Marketing Quarterly Pub Date : 2026-01-01 Epub Date: 2026-02-10 DOI: 10.1080/07359683.2026.2624296

Ezgi Delen, Burcu İlter

引用次数: 0

Editorial: Designing equity: Reframing health marketing for sustainable social impact. 社论：设计公平：为可持续的社会影响重新构建卫生营销。

IF 1.6

Health Marketing Quarterly Pub Date : 2026-01-01 Epub Date: 2026-03-14 DOI: 10.1080/07359683.2026.2641890

Joy Parkinson

引用次数: 0