Health Marketing Quarterly最新文献_第3页

Gen Z and Safe Sex Practices: Drivers of Condom Purchase Intention in an Emerging Country. Z世代和安全性行为：一个新兴国家安全套购买意愿的驱动因素。

IF 1.8

Health Marketing Quarterly Pub Date : 2026-01-01 Epub Date: 2025-12-01 DOI: 10.1080/07359683.2025.2595394

Viet Quoc Cao, Nhung Trinh, Hung Thanh Tang-Le

引用次数: 0

Does informational social media use negatively impact preventive behavior during the COVID-19 pandemic? The moderating roles of citizens' scientific knowledge and trust in science. 在COVID-19大流行期间，信息社交媒体的使用是否会对预防行为产生负面影响？公民科学知识与科学信任的调节作用。

IF 1.8

Health Marketing Quarterly Pub Date : 2026-01-01 Epub Date: 2026-02-10 DOI: 10.1080/07359683.2026.2624300

Oliver Schnittka, Ricarda Bohn, Dennis C Ahrholdt, Christian Dragin-Jensen

引用次数: 0

Customer-centric co-creation value for vulnerable populations in digital healthcare. 为数字医疗中的弱势群体提供以客户为中心的共同创造价值。

IF 1.8

Health Marketing Quarterly Pub Date : 2025-10-01 Epub Date: 2025-10-31 DOI: 10.1080/07359683.2025.2567162

Suciati Mega Wardani, Tengku Ezni Balqiah, Rifelly Dewi Astuti

引用次数: 0

Blending emotion and logic in health messaging strategy: Audience perception of message appeals in anti- and pro-vaccination memes. 在健康信息传递策略中融合情感和逻辑：受众对反和支持疫苗接种模因中信息诉求的感知。

IF 1.8

Health Marketing Quarterly Pub Date : 2025-10-01 Epub Date: 2025-11-19 DOI: 10.1080/07359683.2025.2587309

Elizabeth Crisp Crawford, Laura E Thomas, Muhabbat Yakubova, Murphy Anderson

引用次数: 0

Factors Driving Continuous Intention to Use Telemedicine in the Post-COVID-19 Era: An Integrated HBM and UTAUT Approach. 后covid -19时代持续使用远程医疗意愿的驱动因素：综合HBM和UTAUT方法。

IF 1.8

Health Marketing Quarterly Pub Date : 2025-10-01 Epub Date: 2025-11-11 DOI: 10.1080/07359683.2025.2586903

Seungjae Shin, Won-Jun Lee

{"title":"Factors Driving Continuous Intention to Use Telemedicine in the Post-COVID-19 Era: An Integrated HBM and UTAUT Approach.","authors":"Seungjae Shin, Won-Jun Lee","doi":"10.1080/07359683.2025.2586903","DOIUrl":"10.1080/07359683.2025.2586903","url":null,"abstract":"This study examines the drivers of continued telemedicine use in the post-COVID-19 era by integrating the Unified Theory of Acceptance and Use of Technology (UTAUT) with the Health Belief Model (HBM) and introducing credibility as the linking mechanism between the two frameworks. An online survey of prior telemedicine users in South Korea produced 329 valid responses. Using partial least squares structural equation modeling, we find that performance expectancy, effort expectancy, and social influence significantly increase behavioral intention, which in turn promotes continued use. HBM beliefs (perceived severity, perceived susceptibility, and self-efficacy) increase credibility, and credibility mediates their influence on behavioral intention and continued use. Results indicate that continued engagement depends on both technology evaluations and psychological determinants, particularly credibility. The findings can direct health marketing to prioritize credibility-anchored value propositions and clear processes over risk appeals, offering actionable guidance for government-supported telemedicine promotion initiatives.","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":" ","pages":"407-421"},"PeriodicalIF":1.8,"publicationDate":"2025-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145490332","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The value of visible work: Operational transparency in digital healthcare interfaces. 可见工作的价值：数字医疗保健界面中的操作透明度。

IF 1.8

Health Marketing Quarterly Pub Date : 2025-10-01 Epub Date: 2025-10-10 DOI: 10.1080/07359683.2025.2564584

Sidney Anderson, Jeffrey Anderson, Carlin A Nguyen

{"title":"The value of visible work: Operational transparency in digital healthcare interfaces.","authors":"Sidney Anderson, Jeffrey Anderson, Carlin A Nguyen","doi":"10.1080/07359683.2025.2564584","DOIUrl":"10.1080/07359683.2025.2564584","url":null,"abstract":"This study investigates how operational transparency (\"labor illusion\") in digital healthcare interfaces shapes patient experience. Two within-subjects experiments using simulated patient portals compared real-time process displays with immediate results and with pre-process information. Across both studies, patients preferred interfaces showing laboratory analyses in progress, even when waiting was required. This persistence, even with advance information, suggests transparency adds value beyond uncertainty reduction. Results highlight timing as a boundary condition for transparency's impact and indicate that real-time observation provides both informational reassurance and experiential engagement. By enhancing patient experience, operational transparency may foster trust, satisfaction, and engagement-outcomes central to health marketing. For providers and marketers, transparency can be framed as both a design feature and a strategic tool to increase portal adoption, patient loyalty, and long-term engagement. The research extends operational transparency theory to digital healthcare and offers guidance for patient-centered platform design.","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":" ","pages":"353-368"},"PeriodicalIF":1.8,"publicationDate":"2025-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145276216","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Cognitive Blind Spots: An Exploration of How Belief Perseverance Influences Organic Food Perceptions. 认知盲点：信念坚持如何影响有机食品认知的探索。

IF 1.8

Health Marketing Quarterly Pub Date : 2025-10-01 Epub Date: 2025-10-27 DOI: 10.1080/07359683.2025.2579464

Aadel A Darrat, Mahmoud A Darrat

{"title":"Cognitive Blind Spots: An Exploration of How Belief Perseverance Influences Organic Food Perceptions.","authors":"Aadel A Darrat, Mahmoud A Darrat","doi":"10.1080/07359683.2025.2579464","DOIUrl":"10.1080/07359683.2025.2579464","url":null,"abstract":"Belief perseverance poses a significant challenge to health marketing campaigns seeking to correct consumer misconceptions. This study explores why consumers persist in inaccurate health-related beliefs despite exposure to substantial disconfirming evidence. Using a survey and qualitative assessment of 153 undergraduate and graduate students, we measured subjective beliefs about organic food benefits before and after presenting factual evidence that contradicted those beliefs. Thematic analysis of open-ended responses identified five distinct subsets of belief perseverance, i.e. Discreditors, Debaters, Skeptics, Upholders, and Fencers, each exhibiting different cognitive and emotional rationales for resisting belief change. Findings reveal that emotional attachment and motivated reasoning often override rational processing, limiting the effectiveness of purely informational interventions. The study provides practical recommendations for health marketers, including the use of affirmation framing, credible message sources, and adaptive corrective strategies tailored to consumer typologies. Implications are discussed for designing campaigns to overcome belief perseverance and promote positive health behavior change.","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":" ","pages":"392-406"},"PeriodicalIF":1.8,"publicationDate":"2025-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145379132","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analyzing the barriers and motivators associated with the adoption of health-care apps among the rural population. 分析农村人口采用医疗保健应用程序的相关障碍和激励因素。

IF 1.8

Health Marketing Quarterly Pub Date : 2025-07-01 Epub Date: 2025-09-22 DOI: 10.1080/07359683.2025.2561334

Rambalak Yadav

引用次数: 0

Zero-alcohol beverage aisle placement and social norms around alcohol: A cultural perspective from Aotearoa New Zealand. 零酒精饮料过道位置和酒精周围的社会规范：来自新西兰奥特罗阿的文化视角。

IF 1.8

Health Marketing Quarterly Pub Date : 2025-07-01 Epub Date: 2025-05-17 DOI: 10.1080/07359683.2025.2504820

Ann-Marie Kennedy, Andrew Vonasch, Girish Prayag, Johnpaul Smith

引用次数: 0

Crafting effective health appeals: Language and source credibility in amplifying tobacco control messages on social media. 制作有效的健康呼吁：在社交媒体上放大烟草控制信息的语言和来源可信度。