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Why "mealtime chatter matters": A process evaluation of a preventive health brief intervention. 为什么 "进餐时间唠叨很重要"？预防性健康简短干预的过程评估。
Health Marketing Quarterly Pub Date : 2024-04-01 Epub Date: 2023-06-14 DOI: 10.1080/07359683.2023.2219512
Lyza Norton, Joy Parkinson, Neil Harris, Laura Hart
{"title":"Why \"mealtime chatter matters\": A process evaluation of a preventive health brief intervention.","authors":"Lyza Norton, Joy Parkinson, Neil Harris, Laura Hart","doi":"10.1080/07359683.2023.2219512","DOIUrl":"10.1080/07359683.2023.2219512","url":null,"abstract":"<p><p>How parents communicate about food is important for building children's emotional relationships with food. \"Mealtime Chatter Matters\" (MCM) is an evidence-informed brief intervention providing behavioral strategies for parents focusing on positive communication at mealtimes. This process study explored parents' experiences of the brief intervention. Nine mothers participated in interviews, followed by a qualitative inductive analysis. Findings revealed the strengths and weaknesses of MCM and critical reflections of participants' experiences that can be used to inform future program strategies. This study has important health marketing implications for developing preventive health resources and indicates that future research on mealtime communication is warranted.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":" ","pages":"130-145"},"PeriodicalIF":0.0,"publicationDate":"2024-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"9619037","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Driving and evaluating social impact in health marketing. 推动和评估健康营销的社会影响。
Health Marketing Quarterly Pub Date : 2024-04-01 Epub Date: 2024-07-15 DOI: 10.1080/07359683.2024.2363568
Joy Parkinson, Jay Naidu
{"title":"Driving and evaluating social impact in health marketing.","authors":"Joy Parkinson, Jay Naidu","doi":"10.1080/07359683.2024.2363568","DOIUrl":"https://doi.org/10.1080/07359683.2024.2363568","url":null,"abstract":"","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"41 2","pages":"113-129"},"PeriodicalIF":0.0,"publicationDate":"2024-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141621171","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Disordered eating prevention: Co-designing a brief intervention for use in Community Child Health Services. 预防饮食紊乱：共同设计用于社区儿童健康服务的简短干预措施。
Health Marketing Quarterly Pub Date : 2024-04-01 Epub Date: 2023-06-13 DOI: 10.1080/07359683.2023.2220511
Lyza Norton, Joy Parkinson, Neil Harris, Laura Hart
{"title":"Disordered eating prevention: Co-designing a brief intervention for use in Community Child Health Services.","authors":"Lyza Norton, Joy Parkinson, Neil Harris, Laura Hart","doi":"10.1080/07359683.2023.2220511","DOIUrl":"10.1080/07359683.2023.2220511","url":null,"abstract":"<p><p>Dietary habits established in childhood, often persist into adulthood highlighting the importance of early intervention. However, limited interventions exist promoting \"how\" to establish healthful eating behaviors in children. To create impactful interventions, it is important they are based on evidence and co-designed with end-users. Fifteen child health nurses participated in this co-design study, underpinned by the Knowledge to Action Framework. Child health nurses reviewed evidence-based statements and then workshopped practical strategies. Findings from the co-design sessions were used to inform the development of a preventive intervention. The study has important health marketing implications for conducting co-design with child health nurses.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":" ","pages":"146-166"},"PeriodicalIF":0.0,"publicationDate":"2024-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"9619637","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A meta-analysis of technology acceptance in healthcare from the consumer's perspective. 从消费者角度对医疗保健技术接受度的荟萃分析。
Health Marketing Quarterly Pub Date : 2024-04-01 Epub Date: 2024-02-29 DOI: 10.1080/07359683.2024.2316425
Xinyu Wei, Ying Cao, Xianghui Peng, Victor Prybutok
{"title":"A meta-analysis of technology acceptance in healthcare from the consumer's perspective.","authors":"Xinyu Wei, Ying Cao, Xianghui Peng, Victor Prybutok","doi":"10.1080/07359683.2024.2316425","DOIUrl":"10.1080/07359683.2024.2316425","url":null,"abstract":"<p><p>Consumer-oriented health care technologies are increasingly available and transforming global health delivery systems. However, there is a paucity of research that systematically investigates health care technology acceptance from the consumer's perspective. This study conducts a literature review and meta-analysis to examine consumers' adoption intentions toward health care technologies. The findings suggest that technology acceptance models are transferable to health care technology with modifications, and factors such as perceived risks, technology performance expectancy, consumer trust, and habit significantly correlate with consumers' adoption intentions. This study provides valuable insights into health care technology management and practical implications for health care service designers, providers, and regulatory authorities.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":" ","pages":"192-213"},"PeriodicalIF":0.0,"publicationDate":"2024-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139991317","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Leveraging influencers to increase HPV vaccination intention: The impact of message framing and health regulatory fit using repeated measures. 利用影响者提高HPV疫苗接种意愿：信息框架和使用重复措施的健康监管配合的影响。
Health Marketing Quarterly Pub Date : 2024-01-01 Epub Date: 2023-09-25 DOI: 10.1080/07359683.2023.2261801
Nathaniel J Evans, Grace Adams, Hyoyeun Jun
{"title":"Leveraging influencers to increase HPV vaccination intention: The impact of message framing and health regulatory fit using repeated measures.","authors":"Nathaniel J Evans, Grace Adams, Hyoyeun Jun","doi":"10.1080/07359683.2023.2261801","DOIUrl":"10.1080/07359683.2023.2261801","url":null,"abstract":"<p><p>Through a series of two online experiments that incorporate a repeated measures design, we examine how message framing (loss versus gain) within Instagram influencers' posts interact with consumers' health regulatory orientation (promotion versus prevention) to impact HPV vaccination intention between two data collection points. Findings indicate that among those who are more prevention oriented, exposure to a loss-framed influencer advertisement was effective at increasing intention to receive an HPV vaccine relative to those that were exposed to gain-framed influencer advertisement. Based on these findings we offer theoretical and managerial implications.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":" ","pages":"50-70"},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41170612","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Factors influencing consumers' intention to donate blood: A South African perspective. 影响消费者献血意愿的因素:一个南非的视角。
Health Marketing Quarterly Pub Date : 2024-01-01 Epub Date: 2023-11-29 DOI: 10.1080/07359683.2023.2287319
Relebohiseng Matubatuba, Nadine Strydom, N Benedicte Lunanga, Jesse D Martin
{"title":"Factors influencing consumers' intention to donate blood: A South African perspective.","authors":"Relebohiseng Matubatuba, Nadine Strydom, N Benedicte Lunanga, Jesse D Martin","doi":"10.1080/07359683.2023.2287319","DOIUrl":"10.1080/07359683.2023.2287319","url":null,"abstract":"<p><p>The objective of this study was to determine the factors influencing consumer intention to donate blood in an emerging market setting. A quantitative research design was followed that entailed the collection of data from 308 non-donor respondents, using a self-administered online questionnaire. The conceptual model and hypotheses were analysed statistically, using SPSS to conduct reliability analysis, correlation analysis, and multiple regression analysis. The findings revealed that awareness of consequences, ascription of responsibility, and personal norms had a positive and significant influence on consumers' intention to donate blood. Ascription of responsibility was the largest influencer of personal norms towards blood donation.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":" ","pages":"71-94"},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138463147","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Engaging the front line: The important role of practitioner papers in health marketing and practical guidance to facilitate publication. 让一线人员参与进来：从业人员论文在健康营销中的重要作用以及促进出版的实用指南。
Health Marketing Quarterly Pub Date : 2024-01-01 Epub Date: 2024-02-26 DOI: 10.1080/07359683.2024.2318499
Joy Parkinson, Phill Sherring, Liz Foote, Janet Davey
{"title":"Engaging the front line: The important role of practitioner papers in health marketing and practical guidance to facilitate publication.","authors":"Joy Parkinson, Phill Sherring, Liz Foote, Janet Davey","doi":"10.1080/07359683.2024.2318499","DOIUrl":"10.1080/07359683.2024.2318499","url":null,"abstract":"","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"41 1","pages":"1-10"},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139973831","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Unpacking the influencing factors of telehealth usage among older consumers. 老年消费者远程医疗使用的影响因素分析。
Health Marketing Quarterly Pub Date : 2024-01-01 Epub Date: 2023-11-30 DOI: 10.1080/07359683.2023.2287927
Xiaojing Sheng, Yuri Martirosyan, Khondoker Sayeed Hossain, Reto Felix, Arjun Singh
{"title":"Unpacking the influencing factors of telehealth usage among older consumers.","authors":"Xiaojing Sheng, Yuri Martirosyan, Khondoker Sayeed Hossain, Reto Felix, Arjun Singh","doi":"10.1080/07359683.2023.2287927","DOIUrl":"10.1080/07359683.2023.2287927","url":null,"abstract":"<p><p>This research unpacks the challenges and motivations of telehealth usage among older consumers-an understudied population in the extant telehealth literature. Through surveying a sample of older consumers who regularly migrate to winter in the southern areas of the United States, our qualitative analysis uncovers motivations (i.e., convenience, ease of use, efficiency, and a forced option) and challenges (i.e., telehealth limitations, privacy concerns, and lack of trust, access, and skills) of older consumers' telehealth usage. Furthermore, logistic regression identifies attitude toward telehealth, gender, and health status as significant predictors of telehealth usage behavior. Contributions to theory and practice are also discussed.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":" ","pages":"95-111"},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138463148","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A reflection on the co-design approach to the development of the Medway Can campaign; a whole systems approach to obesity prevention using COM-B. 对制定 Medway Can 运动的共同设计方法的反思；使用 COM-B 的预防肥胖全系统方法。
Health Marketing Quarterly Pub Date : 2024-01-01 Epub Date: 2023-07-24 DOI: 10.1080/07359683.2023.2235501
Katherine Parsons, Simon Payne, Saoirce Codling, Megan Murphy
{"title":"A reflection on the co-design approach to the development of the Medway Can campaign; a whole systems approach to obesity prevention using COM-B.","authors":"Katherine Parsons, Simon Payne, Saoirce Codling, Megan Murphy","doi":"10.1080/07359683.2023.2235501","DOIUrl":"10.1080/07359683.2023.2235501","url":null,"abstract":"<p><p>Obesity is one of the highest metabolic risk factors associated with morbidity and mortality in the UK, with two-thirds of adults in the UK classed as overweight or obese. Whole systems approaches can be effective in tackling this public health challenge through stakeholder and key partner engagement. This article describes the co-design process for a social marketing obesity prevention campaign taking a whole systems approach based on the COM-B model of behaviour change. Development of social marketing campaigns through Agencies is often hampered by rapid turnaround and short timescales; we highlight how drawing on existing knowledge and co-design with beneficiaries can support the design, delivery and implementation of a social marketing behaviour change campaign.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":" ","pages":"33-49"},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"9861533","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Collaborative Service Design Playbook to plan, design, and implement sustainable health services for impact. 合作服务设计手册》，用于规划、设计和实施具有影响力的可持续医疗服务。
Health Marketing Quarterly Pub Date : 2024-01-01 Epub Date: 2023-05-17 DOI: 10.1080/07359683.2023.2211853
Joy Parkinson, Kristen Clark, Tegan McIntosh
{"title":"The Collaborative Service Design Playbook to plan, design, and implement sustainable health services for impact.","authors":"Joy Parkinson, Kristen Clark, Tegan McIntosh","doi":"10.1080/07359683.2023.2211853","DOIUrl":"10.1080/07359683.2023.2211853","url":null,"abstract":"<p><p>This paper sets out the Collaborative Service Design Playbook, to guide planning, design, and implementation of co-created health services. Successful health service development and implementation is best guided by theoretically informed approaches; however, organisations often lack design and implementation know-how and have difficulty applying it. This study seeks to improve health service design and potential for scale-up by proposing a tool to guide an end-to-end process, drawing together service design, co-design, and implementation science; and exploring the tool's feasibility to establish a sustainable service solution developed with participants and experts that is scalable and sustainable. The Collaborative Service Design Playbook phases include, (1) Define the opportunity and initiatives, (2) Design the concept and prototype, (3) Deliver to scale and evaluate; and (4) Optimise to transform and sustain. This paper has implications for health marketing through providing an end-to-end approach with phased guidance for health service development, implementation, and scale up.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":" ","pages":"11-32"},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"9830741","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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