发布求助
文献互助 智能选刊 最新文献

Health Marketing Quarterly最新文献

筛选
英文 中文
Let it out: A digital communication campaign to reduce suicide and mental health stigma in Kentucky farmers. 让它出来：一场数字传播运动，旨在减少肯塔基州农民的自杀和心理健康污名。
Health Marketing Quarterly Pub Date : 2023-10-01 Epub Date: 2023-04-06 DOI: 10.1080/07359683.2023.2196196
Jeanne M Ward, Cheryl D Witt
{"title":"Let it out: A digital communication campaign to reduce suicide and mental health stigma in Kentucky farmers.","authors":"Jeanne M Ward,&nbsp;Cheryl D Witt","doi":"10.1080/07359683.2023.2196196","DOIUrl":"10.1080/07359683.2023.2196196","url":null,"abstract":"<p><p>Given the disproportionately high suicide rate of farmers in Kentucky and the unique cultural needs of farmers, a coalition was created to reduce the stigma of seeking help for mental health. A targeted communications campaign was developed to provide information to farmers at risk. This paper describes the development and launch of the campaign, including formative research, message development, campaign concepts, deployment of the campaign, and initial results. Events, traditional advertising, and social and digital media campaigns provided targeted brand awareness. Initial reception to the campaign was positive, especially with TV and radio watch- and listen-through rates and website traffic. The campaign requires expanded messaging and tactics and new partnerships to influence farmers. Practical and theoretical implications include the future use of paid digital strategies to confidentially influence farmers, additional research about culturally competent approaches toward subsets of farmers, and the amount of detail to provide about mental health conditions.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":" ","pages":"434-457"},"PeriodicalIF":0.0,"publicationDate":"2023-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"9253069","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Mass behaviour change amid COVID-19: How public health information and social norms explain the transformation. 新冠肺炎期间的群体行为变化：公共卫生信息和社会规范如何解释这种变化。
Health Marketing Quarterly Pub Date : 2023-10-01 Epub Date: 2022-12-28 DOI: 10.1080/07359683.2022.2160854
Joan Carlini, Marie-Louise Fry, Debra Grace, Melissa Fox, Peta-Anne Zimmerman
{"title":"Mass behaviour change amid COVID-19: How public health information and social norms explain the transformation.","authors":"Joan Carlini,&nbsp;Marie-Louise Fry,&nbsp;Debra Grace,&nbsp;Melissa Fox,&nbsp;Peta-Anne Zimmerman","doi":"10.1080/07359683.2022.2160854","DOIUrl":"10.1080/07359683.2022.2160854","url":null,"abstract":"<p><p>COVID-19 is a severe and ongoing threat globally, with the spread disrupting lives and society. Despite the developments of vaccines, the key measure to reduce the transmission of variants has stemmed from mass changes to personal behaviours. COVID-19 pandemic offers a unique context, where the protection behaviours enacted by an individual are necessary to keep the community safe. A social psychological perspective can be used to understand the reasons for adherence to policies and determine what other factors can shape preventive behaviours. To resolve this, in partnership with health consumers we use an online survey, with the findings substantiating preventive behaviours are positively related to COVID-19 information access and descriptive norms. Additionally, findings demonstrate the mediating role of injunctive norms on preventive behaviour suggesting that policy makers can influence decision-making by promoting health information that provides guidance on acceptable behaviours, but also demonstrates subsequent success. The integrity of the model is substantiated by partial least squares (PLS) testing.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":" ","pages":"352-374"},"PeriodicalIF":0.0,"publicationDate":"2023-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"10448499","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Racism, self-rated general health status, and health-related quality of life among Black and Asian Americans. 黑人和亚裔美国人的种族主义、自我评定的总体健康状况以及与健康相关的生活质量。
Health Marketing Quarterly Pub Date : 2023-10-01 Epub Date: 2023-07-26 DOI: 10.1080/07359683.2023.2238161
Zhiwen Xiao, Li Zeng, Po-Lin Pan, Jae Lee, Allen Wu
{"title":"Racism, self-rated general health status, and health-related quality of life among Black and Asian Americans.","authors":"Zhiwen Xiao,&nbsp;Li Zeng,&nbsp;Po-Lin Pan,&nbsp;Jae Lee,&nbsp;Allen Wu","doi":"10.1080/07359683.2023.2238161","DOIUrl":"10.1080/07359683.2023.2238161","url":null,"abstract":"<p><p>Race is a consequential sociocultural cue in healthcare contexts. Racism is associated with health disparities. Extant research shows significant health inequities between white and Black people. However, little is known about health gaps between or among other racial groups. This study investigated how Blacks and Asian Americans perceive and experience racism in healthcare settings and in general daily life situations, and how these factors relate to their self-rated general health status and health-related quality of life. Findings from an online survey suggest strong similarities and subtle differences between the two racial groups and within the Asian subgroups.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":" ","pages":"458-481"},"PeriodicalIF":0.0,"publicationDate":"2023-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"10234587","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
People and place attachment: Exploring compliance in neighborhood health centers. 人员和场所依恋：探索社区健康中心的合规性。
Health Marketing Quarterly Pub Date : 2023-10-01 Epub Date: 2022-12-30 DOI: 10.1080/07359683.2022.2161334
Mark S Rosenbaum, Volker G Kuppelwiese, Germán Contreras Ramirez, Aikaterini Manthiou
{"title":"People and place attachment: Exploring compliance in neighborhood health centers.","authors":"Mark S Rosenbaum,&nbsp;Volker G Kuppelwiese,&nbsp;Germán Contreras Ramirez,&nbsp;Aikaterini Manthiou","doi":"10.1080/07359683.2022.2161334","DOIUrl":"10.1080/07359683.2022.2161334","url":null,"abstract":"<p><p>This article explores the roles of place attachment and social relationships in encouraging clients of a health center to comply with their health providers' directives. We draw on place attachment theory to explore the extent to which emotional bonds between clients and the center promote compliance. Next, we draw on place social bonding to explore whether clients' experiences derived from interactions at the center encourage compliance. Based on data obtained from center clients, we conclude that place attachment and social bonding drive compliance. From a practical perspective, providers and clients must engage in social interaction to promote compliance and engender place attachment.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":" ","pages":"375-395"},"PeriodicalIF":0.0,"publicationDate":"2023-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"10452164","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Exploring consumer vulnerability in the consumption of menstrual products: Insights from a developing country. 探讨消费者在月经用品消费中的脆弱性：来自发展中国家的见解。
Health Marketing Quarterly Pub Date : 2023-10-01 Epub Date: 2023-04-06 DOI: 10.1080/07359683.2023.2193075
Edna G Ndichu, Shikha Upadhyaya
{"title":"Exploring consumer vulnerability in the consumption of menstrual products: Insights from a developing country.","authors":"Edna G Ndichu,&nbsp;Shikha Upadhyaya","doi":"10.1080/07359683.2023.2193075","DOIUrl":"10.1080/07359683.2023.2193075","url":null,"abstract":"<p><p>Consumer experiences in the consumption of menstrual products and the factors that underpin consumer vulnerability in the consumption process have largely been overlooked in marketing research. This research addresses this gap by examining consumer experiences of vulnerability in the consumption of menstrual products in a developing country context. Data from in-depth interviews and netnography reveals women's embodied experiences of vulnerability, with structural barriers, such as regulatory gaps and exclusionary marketing practices adversely affecting the women's physical and emotional well-being. Contributions to consumer vulnerability literature and implications for health marketing and policy are discussed.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":" ","pages":"396-414"},"PeriodicalIF":0.0,"publicationDate":"2023-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"9253064","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The importance of health marketing and a research agenda. 健康营销和研究议程的重要性。
Health Marketing Quarterly Pub Date : 2023-10-01 Epub Date: 2023-10-28 DOI: 10.1080/07359683.2024.2271780
Joy Parkinson, Janet Davey
{"title":"The importance of health marketing and a research agenda.","authors":"Joy Parkinson, Janet Davey","doi":"10.1080/07359683.2024.2271780","DOIUrl":"10.1080/07359683.2024.2271780","url":null,"abstract":"","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"40 4","pages":"347-351"},"PeriodicalIF":0.0,"publicationDate":"2023-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66784446","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Factors influencing women to accept diet and exercise messages on social media during COVID-19 lockdowns: A qualitative application of the health belief model. 影响女性在新冠肺炎封锁期间接受社交媒体上的饮食和锻炼信息的因素：健康信念模型的定性应用。
Health Marketing Quarterly Pub Date : 2023-10-01 Epub Date: 2023-04-06 DOI: 10.1080/07359683.2023.2193076
Clare Davies, Alana Mann
{"title":"Factors influencing women to accept diet and exercise messages on social media during COVID-19 lockdowns: A qualitative application of the health belief model.","authors":"Clare Davies,&nbsp;Alana Mann","doi":"10.1080/07359683.2023.2193076","DOIUrl":"10.1080/07359683.2023.2193076","url":null,"abstract":"<p><p>This study investigates how engagement with social media leads women to adopt diet and exercise practices. We base our analysis on qualitative research, including surveys and in-depth interviews, with thirty (30) Australian women aged 18-35 years between April and August 2021. Our findings reveal how healthism discourse on social media, namely Facebook, Instagram and TikTok, underpin the adoption of diet and exercise practices by enhancing experiences of digital intimacy, repeat messages and personal testimonials from other women, and supporting new routines during COVID-19 lockdowns. This article contributes to health marketing literature by providing critical knowledge about women's experiences that prompt and shape complex ideologies of health that are often masked through diet and exercise practices on social media.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":" ","pages":"415-433"},"PeriodicalIF":0.0,"publicationDate":"2023-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"9253065","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
From one to five stars: An exploratory study of how consumer reviews and digital brand identity shape maternal pediatrician selection. 从一星到五星:消费者评论和数字品牌认同如何影响孕产妇儿科医生选择的探索性研究。
Health Marketing Quarterly Pub Date : 2023-07-01 DOI: 10.1080/07359683.2022.2092255
Amanda S Bradshaw
{"title":"From one to five stars: An exploratory study of how consumer reviews and digital brand identity shape maternal pediatrician selection.","authors":"Amanda S Bradshaw","doi":"10.1080/07359683.2022.2092255","DOIUrl":"https://doi.org/10.1080/07359683.2022.2092255","url":null,"abstract":"<p><p>Digital media initiated a paradigm shift of the doctor-patient relationship in which prospective patients \"shop\" for physicians as they do other goods and services: using search engines' results, aggregated review websites, and star ratings as cues. These are processed centrally or peripherally in accordance with the Elaboration Likelihood Model (ELM). Electronic word of mouth (EWOM) in conjunction with a pediatrician's digital brand management strategy impacts practice revenue through patient recruitment and retention. This exploratory study found that a pediatrician's placement on a review website and overall digital brand image leads to increased or decreased trust in expertise, competence, and likability.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"40 3","pages":"248-270"},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"10032856","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The effect of voluntary versus compulsory preventive behavior on consumer adaptation during COVID-19. COVID-19期间自愿与强制预防行为对消费者适应的影响
Health Marketing Quarterly Pub Date : 2023-07-01 DOI: 10.1080/07359683.2022.2092254
Wenyan Yin, Farhana Nusrat, Yanliu Huang
{"title":"The effect of voluntary versus compulsory preventive behavior on consumer adaptation during COVID-19.","authors":"Wenyan Yin,&nbsp;Farhana Nusrat,&nbsp;Yanliu Huang","doi":"10.1080/07359683.2022.2092254","DOIUrl":"https://doi.org/10.1080/07359683.2022.2092254","url":null,"abstract":"<p><p>Consumers have been taking various preventive measures during COVID-19. We propose that people who take voluntary (vs. compulsory) preventive actions are better able to adapt to different aspects of life changes. In four studies, we demonstrate that voluntary preventive measures have a positive effect on consumers' adaptation to work, social relationships, interest in hobbies, and other consumption aspects. Because voluntary behavior promotes autonomy, we also manipulate consumers' autonomous motivation and find that feeling autonomous increases consumers' intention to take prevention and pursue adaptation. Moreover, we manipulate consumer self-efficacy and find that it improves consumer safety behavior and adaptation.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"40 3","pages":"227-247"},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"10045222","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Creating persuasive health messages on social media: Effects of humor and perceived efficacy on health attitudes and intentions. 在社交媒体上创造有说服力的健康信息:幽默和感知效能对健康态度和意图的影响。
Health Marketing Quarterly Pub Date : 2023-07-01 DOI: 10.1080/07359683.2022.2109396
Tianjiao Wang, Rachelle Pavelko
{"title":"Creating persuasive health messages on social media: Effects of humor and perceived efficacy on health attitudes and intentions.","authors":"Tianjiao Wang,&nbsp;Rachelle Pavelko","doi":"10.1080/07359683.2022.2109396","DOIUrl":"https://doi.org/10.1080/07359683.2022.2109396","url":null,"abstract":"<p><p>This study examined how humor (incongruity humor vs. no humor) interacts with individual differences in perceived efficacy to influence health attitudes and behavioral intentions. Results of a controlled experiment (<i>N</i> = 294) revealed that among individuals with lower levels of perceived efficacy, incongruity humor, relative to no humor condition, resulted in greater source liking, which in turn, enhanced their attitudes and intentions to perform preventive health behaviors. However, for individuals higher in perceived efficacy, incongruity humor (vs. no humor) had an indirect negative effect on intentions via decreased attitudes. Theoretical and practical implications of these findings are discussed.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"40 3","pages":"326-346"},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"10099542","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
首页 上一页 下一页 尾页
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整，为了账户安全，请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们：info@booksci.cn Book学术提供免费学术资源搜索服务，方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号：481959085
Book学术官方微信