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Telemedicine and direct to consumer advertising attitudes and the future of telehealth: Women report telemedicine as a comfortable option for accessing birth control. 远程医疗与直接影响消费者广告态度和远程保健的未来:妇女报告远程医疗是获得节育的舒适选择。
Health Marketing Quarterly Pub Date : 2023-07-01 DOI: 10.1080/07359683.2022.2092377
Erika Katherine Johnson
{"title":"Telemedicine and direct to consumer advertising attitudes and the future of telehealth: Women report telemedicine as a comfortable option for accessing birth control.","authors":"Erika Katherine Johnson","doi":"10.1080/07359683.2022.2092377","DOIUrl":"https://doi.org/10.1080/07359683.2022.2092377","url":null,"abstract":"<p><strong>Purpose: </strong>This paper addresses what variables predict and mediate relationships involving accessing telemedicine in the form of online birth control websites that are often advertised online on social media.</p><p><strong>Basic procedures: </strong>This is a survey study of <i>N</i> = 252 under 60 women (<i>M<sub>age</sub></i> = 24.71); multiple linear regression and mediation analyses were done to examine the influence of IBM variables on behavioral intentions.</p><p><strong>Main findings: </strong>Women who currently use contraceptives report comfort and likelihood to use telemedicine services if they have positive attitudes about telemedicine and DTC advertising. Comfort with using an online contraceptive prescription service mediated the relationship between contraceptive use and likelihood to use telemedical services and between positive telemedicine attitudes and likelihood.</p><p><strong>Principal conclusions: </strong>Women who are positive about telemedicine and DTC ads are comfortable using these resources, and comfort is a salient mediator. Comfort and its antecedents are important predictors and facilitators of telemedicine intentions and behaviors. Using telemedicine can improve the patient experience by offering alternatives to face-to-face visits (i.e., removing barriers to provider-to-patient communication).</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"40 3","pages":"309-325"},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"10039877","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
How scared are Americans of the Zika virus? The role of threat, efficacy, and third-person perception to induce protective behaviors. 美国人对寨卡病毒有多害怕?威胁、效能和第三人知觉在诱导保护行为中的作用。
Health Marketing Quarterly Pub Date : 2023-07-01 DOI: 10.1080/07359683.2022.2092376
Nan Zheng, Alexandra M Vilela, Sameer Deshpande
{"title":"How scared are Americans of the Zika virus? The role of threat, efficacy, and third-person perception to induce protective behaviors.","authors":"Nan Zheng,&nbsp;Alexandra M Vilela,&nbsp;Sameer Deshpande","doi":"10.1080/07359683.2022.2092376","DOIUrl":"https://doi.org/10.1080/07359683.2022.2092376","url":null,"abstract":"<p><p>This study examines how public perception of threat and efficacy (on self and others) influence their tendency to take preventive action against the Zika virus by surveying 1,152 U.S. adults in Texas and Florida. Findings show that individuals were likely to take protective actions when they: (1) saw a high risk of the disease (high threat) and were confident about their ability to reduce the danger (high efficacy); and (2) perceived <i>others</i> as having a high risk (high threat), but lacked the ability to reduce the danger (low efficacy). Further, the study discusses practical implications for the design of public health campaigns.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"40 3","pages":"289-308"},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"10417175","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
COVID-19 vaccine perceptions among South Asian communities in the UK: An application of the theory of planned behavior. 英国南亚社区对COVID-19疫苗的认知:计划行为理论的应用
Health Marketing Quarterly Pub Date : 2023-07-01 DOI: 10.1080/07359683.2022.2092325
M Bilal Akbar, Lakhbir Singh, Sameer Deshpande, Nihar Amoncar
{"title":"COVID-19 vaccine perceptions among South Asian communities in the UK: An application of the theory of planned behavior.","authors":"M Bilal Akbar,&nbsp;Lakhbir Singh,&nbsp;Sameer Deshpande,&nbsp;Nihar Amoncar","doi":"10.1080/07359683.2022.2092325","DOIUrl":"https://doi.org/10.1080/07359683.2022.2092325","url":null,"abstract":"<p><p>Based on the Theory of Planned Behavior, this paper explores the perceptions of the COVID-19 vaccine among South Asian communities residing in the UK. Thirty-eight semi-structured interviews were conducted using a qualitative approach and analyzed using thematic analysis. Participants represented Indian, Pakistani, Bangladeshi, Sri Lankan, Afghani, and Nepali backgrounds. The participants revealed that family and community influence their perceptions of the COVID-19 vaccine. The results suggest that normalizing vaccine acceptance, addressing unknown side effects, and popularizing vaccine efficacy data will increase vaccine uptake within the South Asian community in the UK.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"40 3","pages":"271-288"},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"10417178","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Two views of cancer medicines: Imagery versus evidence. 抗癌药物的两种观点:意象与证据。
Health Marketing Quarterly Pub Date : 2023-04-01 DOI: 10.1080/07359683.2021.1997512
Jonathan J Darrow
{"title":"Two views of cancer medicines: Imagery versus evidence.","authors":"Jonathan J Darrow","doi":"10.1080/07359683.2021.1997512","DOIUrl":"https://doi.org/10.1080/07359683.2021.1997512","url":null,"abstract":"<p><p>Despite advertising imagery portraying cancer medicines as offering substantial improvement or cure, most patients can expect modest or no incremental benefit from most new treatments, according to pre-specified criteria. When improvements in overall survival are demonstrated, they average just 2.1 months. Despite limited benefits, drug prices have risen while median household incomes have remained largely unchanged, and these higher prices are poorly correlated with improved outcomes. Better alignment of perception with demonstrated drug benefit could be achieved by limitations on advertising and improved labeling or other disclosures. Reforms are also needed to remove financial incentives to prescribe costlier drugs.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"40 2","pages":"141-152"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"9528580","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Patient consideration of local hospital, center of excellence, and medical tourism options for surgery. 患者考虑当地医院、卓越中心和医疗旅游选择手术。
Health Marketing Quarterly Pub Date : 2023-04-01 DOI: 10.1080/07359683.2021.1994171
Boonghee Yoo, Shawn T Thelen, Kristina Harrison
{"title":"Patient consideration of local hospital, center of excellence, and medical tourism options for surgery.","authors":"Boonghee Yoo,&nbsp;Shawn T Thelen,&nbsp;Kristina Harrison","doi":"10.1080/07359683.2021.1994171","DOIUrl":"https://doi.org/10.1080/07359683.2021.1994171","url":null,"abstract":"<p><p>This research analyzes factors that patients consider when offered the option to have surgeries (knee-replacement or heart bypass) at one of three locations (local hospital, Center of Excellence hospital, or Medical Tourism) with financial incentives varying based on location/surgery. Quantitative and qualitative results, based on a national online survey of respondents over 45 years old, found a significant relationship between perceived risk and satisfaction based on location of the surgery. However, specific individual factors, such as personal responsibilities, concerns with travel, perception of healthcare quality, are found to impact patient location preference for surgery.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"40 2","pages":"119-140"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"9529794","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
The relative impact of health communication conveyed via quick response codes: A conjoint experiment among young thai consumers doing grocery shopping. 通过快速反应代码传达的健康沟通的相对影响:泰国年轻消费者在杂货店购物的联合实验。
Health Marketing Quarterly Pub Date : 2023-04-01 DOI: 10.1080/07359683.2022.2085460
Asle Fagerstrøm, Niklas Eriksson, Sirinna Khamtanet, Premruedee Jitkuekul, Valdimar Sigurdsson, Nils Magne Larsen
{"title":"The relative impact of health communication conveyed via quick response codes: A conjoint experiment among young thai consumers doing grocery shopping.","authors":"Asle Fagerstrøm,&nbsp;Niklas Eriksson,&nbsp;Sirinna Khamtanet,&nbsp;Premruedee Jitkuekul,&nbsp;Valdimar Sigurdsson,&nbsp;Nils Magne Larsen","doi":"10.1080/07359683.2022.2085460","DOIUrl":"https://doi.org/10.1080/07359683.2022.2085460","url":null,"abstract":"<p><p>This paper explores the impact of health communication using smartphones and the outcome of healthier purchases when young Thai consumers shop for groceries. A conjoint experiment was arranged whereby participants (<i>n</i> = 214) purchased grocery using information conveyed via quick response (QR) codes. Results show that a healthy food label, and a good consumer rating on the food's health, evoked the consumers' tendencies towards interacting with a smartphone in the purchasing situation. In addition, likelihood of buying increased. Further simulations revealed that health communication conveyed via QR codes can be a good investment for brands to increase healthier purchases.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"40 2","pages":"206-225"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"9898999","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Demystifying hospital charges for hospital readmissions in 2017 in the United States for psychosis (DRG = 885). 揭开2017年美国精神病再入院收费的神秘面纱(DRG = 885)
Health Marketing Quarterly Pub Date : 2023-04-01 DOI: 10.1080/07359683.2021.2007331
Ravi Chinta, Japjot Singh
{"title":"Demystifying hospital charges for hospital readmissions in 2017 in the United States for psychosis (DRG = 885).","authors":"Ravi Chinta,&nbsp;Japjot Singh","doi":"10.1080/07359683.2021.2007331","DOIUrl":"https://doi.org/10.1080/07359683.2021.2007331","url":null,"abstract":"<p><p>Existing research on hospital charges is primarily focused on hospital admissions, but not on hospital readmissions. Our research fills this gap. We utilize the 2017 Hospital Readmissions database from the Agency for Healthcare Research and Quality (AHRQ) to empirically study factors that impact hospital charges for hospital readmissions. We focus on psychosis (DRG = 885) which has 609,360 records in 2017 in the AHRQ database. We employ regression analyses using patient demographics, inpatient care variables, and hospital characteristics to explain variance in hospital charges. Results show that inpatient care (diagnoses, procedures, length of stay), hospital ownership, and younger patients result in higher hospital charges.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"40 2","pages":"174-189"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"9527209","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Direct-to-consumer prescription medication advertisements on social media: The role of social factors. 社交媒体上直接面向消费者的处方药广告：社会因素的作用。
Health Marketing Quarterly Pub Date : 2023-04-01 DOI: 10.1080/07359683.2021.2011998
Joshua Fogel, Jennifer Shraybman-Buynova
{"title":"Direct-to-consumer prescription medication advertisements on social media: The role of social factors.","authors":"Joshua Fogel,&nbsp;Jennifer Shraybman-Buynova","doi":"10.1080/07359683.2021.2011998","DOIUrl":"https://doi.org/10.1080/07359683.2021.2011998","url":null,"abstract":"<p><p>This study examines the association of social factors with the intention to seek and behavior of obtaining additional prescription medication information after direct-to-consumer prescription medication advertisement (DTCA) exposure. Data were analyzed from 667 college students who were exposed to online social media advertisements. Subjective norms and trust were both positively associated with intentions and behavior. Bridging social capital was positively associated with intentions but not with behavior. Bonding social capital was negatively associated with intentions while it was positively associated with behavior. Pharmaceutical companies should consider subjective norms and trust when advertising prescription medications on online social media.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"40 2","pages":"190-205"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"9527211","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Mental health engagement: Addressing a crisis in young adults. 心理健康参与:解决青年中的危机。
Health Marketing Quarterly Pub Date : 2023-04-01 DOI: 10.1080/07359683.2021.2004339
Elyria Kemp, Han Chen, Carla Childers
{"title":"Mental health engagement: Addressing a crisis in young adults.","authors":"Elyria Kemp,&nbsp;Han Chen,&nbsp;Carla Childers","doi":"10.1080/07359683.2021.2004339","DOIUrl":"https://doi.org/10.1080/07359683.2021.2004339","url":null,"abstract":"<p><p>This research examines the influence that emotional distress, socially demanding contexts, and the coronavirus pandemic have had on the mental health of young adults. It highlights how active engagement in one's mental health can help mitigate the negative influence of emotional distress on mental health. A research model outlines the importance of mental health engagement in combating and controlling mental health symptoms. Implications from findings underscore the significance of creating a culture that assigns parity to both mental and physical healthcare. Direction is offered for healthcare providers in fostering mental health engagement by promoting mental health literacy and increasing access.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"40 2","pages":"153-173"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"9532363","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
COVID-19 pandemic and capital markets: the role of government responses. COVID-19大流行与资本市场:政府应对措施的作用
Health Marketing Quarterly Pub Date : 2023-01-01 Epub Date: 2022-07-07 DOI: 10.1007/s11573-022-01103-x
Christian Beer, Janine Maniora, Christiane Pott
{"title":"COVID-19 pandemic and capital markets: the role of government responses.","authors":"Christian Beer, Janine Maniora, Christiane Pott","doi":"10.1007/s11573-022-01103-x","DOIUrl":"10.1007/s11573-022-01103-x","url":null,"abstract":"<p><p>This paper analyzes the moderation effect of government responses on the impact of the COVID-19 pandemic, proxied by the daily growth in COVID-19 cases and deaths, on the capital market, i.e., the S&P 500 firm's daily returns. Using the Oxford COVID-19 Government Response Tracker, we monitor 16 daily indicators for government actions across the fields of containment and closure, economic support, and health for 180 countries in the period from January 1, 2020 to March 15, 2021. We find that government responses mitigate the negative stock market impact and that investors' sentiment is sensitive to a firm's country-specific revenue exposure to COVID-19. Our findings indicate that the mitigation effect is stronger for firms that are highly exposed to COVID-19 on the sales side. In more detail, containment and closure policies and economic support mitigate negative stock market impacts, while health system policies support further declines. For firms with high revenue exposure to COVID-19, the mitigation effect is stronger for government economic support and health system initiatives. Containment and closure policies do not mitigate stock price declines due to growing COVID-19 case numbers. Our results hold even after estimating the spread of the pandemic with an epidemiological standard model, namely, the susceptible-infectious-recovered model.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"21 1","pages":"11-57"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9261242/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88834462","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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