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Barriers to intention to adopt telemedicine: The interplay between exposure, trust, and convenience. 采用远程医疗意向的障碍：接触、信任和便利性之间的相互作用。
Health Marketing Quarterly Pub Date : 2024-05-17 DOI: 10.1080/07359683.2024.2355379
Carleton T Brown, Robert Zinko, Louis Ngamassi, Elvis Ndembe, Christopher Furner
{"title":"Barriers to intention to adopt telemedicine: The interplay between exposure, trust, and convenience.","authors":"Carleton T Brown, Robert Zinko, Louis Ngamassi, Elvis Ndembe, Christopher Furner","doi":"10.1080/07359683.2024.2355379","DOIUrl":"https://doi.org/10.1080/07359683.2024.2355379","url":null,"abstract":"Telemedicine is an emerging option to improve patients' medical outcomes and overcome health disparities. The technology is a cost-effective alternative to in-person medical treatments and can supplement medical care to alleviate stress on the medical infrastructure in the upcoming decade. This study uses survey methods to investigate the patient population's intention to use telemedicine and assess the influence of different variables on telemedicine usage choices. Findings show that loss of income, trust in physicians, and time lost reduce intention to use telemedicine. The results carry implications for the healthcare industry, lawmakers, social workers, community activists, and family caregivers who bear the burden of helping loved ones with everyday tasks.","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"10 4","pages":"1-23"},"PeriodicalIF":0.0,"publicationDate":"2024-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140963062","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The impact of patient experience dimensions on hospitals reputation and electronic word-of-mouth. 患者体验维度对医院声誉和电子口碑的影响。
Health Marketing Quarterly Pub Date : 2024-05-17 DOI: 10.1080/07359683.2024.2355380
E. Mainardes, Esla Lessa Borba, Rubia Bottacine Dalvi
{"title":"The impact of patient experience dimensions on hospitals reputation and electronic word-of-mouth.","authors":"E. Mainardes, Esla Lessa Borba, Rubia Bottacine Dalvi","doi":"10.1080/07359683.2024.2355380","DOIUrl":"https://doi.org/10.1080/07359683.2024.2355380","url":null,"abstract":"Our objective was to identify the dimensions of the patient experience that directly influence a hospital's reputation and indirectly impact electronic word-of-mouth communication carried out by patients. We collected data from 484 hospital users and analyzed the data using PLS-SEM. Our results show that paying attention to patient preferences and physical comfort, providing information and education, and treating patients' families and friends well tend to have a significant impact on the hospital's reputation. In turn, a hospital's reputation may influence patients to perform electronic word-of-mouth about their experiences.","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"19 12","pages":"1-31"},"PeriodicalIF":0.0,"publicationDate":"2024-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140963279","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The impact of patient experience dimensions on hospitals reputation and electronic word-of-mouth. 患者体验维度对医院声誉和电子口碑的影响。
Health Marketing Quarterly Pub Date : 2024-05-17 DOI: 10.1080/07359683.2024.2355380
Emerson Wagner Mainardes, Esla Lessa Borba, Rubia Bottacine Dalvi
{"title":"The impact of patient experience dimensions on hospitals reputation and electronic word-of-mouth.","authors":"Emerson Wagner Mainardes, Esla Lessa Borba, Rubia Bottacine Dalvi","doi":"10.1080/07359683.2024.2355380","DOIUrl":"https://doi.org/10.1080/07359683.2024.2355380","url":null,"abstract":"<p><p>Our objective was to identify the dimensions of the patient experience that directly influence a hospital's reputation and indirectly impact electronic word-of-mouth communication carried out by patients. We collected data from 484 hospital users and analyzed the data using PLS-SEM. Our results show that paying attention to patient preferences and physical comfort, providing information and education, and treating patients' families and friends well tend to have a significant impact on the hospital's reputation. In turn, a hospital's reputation may influence patients to perform electronic word-of-mouth about their experiences.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":" ","pages":"1-31"},"PeriodicalIF":0.0,"publicationDate":"2024-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140959851","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Healthcare processes for parent participation in neonatal intensive care units: A self-determination theory perspective. 新生儿重症监护室中家长参与的医疗保健过程：自我决定理论视角。
Health Marketing Quarterly Pub Date : 2024-04-22 DOI: 10.1080/07359683.2024.2344926
Steven W. Rayburn, Sidney T. Anderson, Yamile C Jackson
{"title":"Healthcare processes for parent participation in neonatal intensive care units: A self-determination theory perspective.","authors":"Steven W. Rayburn, Sidney T. Anderson, Yamile C Jackson","doi":"10.1080/07359683.2024.2344926","DOIUrl":"https://doi.org/10.1080/07359683.2024.2344926","url":null,"abstract":"This research explores parents' experiences in the NICU to inform design and implementation of processes that motivate and direct parent participation in healthcare processes for their children. Qualitative methods were employed combining elements of grounded theory and phenomenology. Findings reveal that despite known benefits, parent participation does not always occur in NICUs due to difficulties NICUs face while balancing technologically complex care that increases survival rates with parent-participation models that provides holistic wellbeing. Self-determination theory provides a work design perspective that can guide design and implementation of parent participation, as partial employees, as a key component of NICU healthcare processes.","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"23 3","pages":"1-22"},"PeriodicalIF":0.0,"publicationDate":"2024-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140674731","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Promoting new users' online health consultation services usage behavior strategically. 战略性地促进新用户使用在线健康咨询服务的行为。
Health Marketing Quarterly Pub Date : 2024-04-18 DOI: 10.1080/07359683.2024.2340196
Annie Chen, Wei-Min Chu, N. Peng
{"title":"Promoting new users' online health consultation services usage behavior strategically.","authors":"Annie Chen, Wei-Min Chu, N. Peng","doi":"10.1080/07359683.2024.2340196","DOIUrl":"https://doi.org/10.1080/07359683.2024.2340196","url":null,"abstract":"Online consultation services have the potential to reduce the workload of healthcare staff, provide timely care to patients, and improve doctor-patient relationships. The COVID-19 pandemic has accelerated the development of these services and platforms, but it remains to be seen whether the general public will continue to use them after the pandemic is under control. This research proposes a framework to examine the factors contributing to UK adults' continued usage of online healthcare consultation services after COVID-19 restrictions have been lifted. A total of 430 new users completed surveys, and the results indicate that expectation confirmation, system quality, and information quality can positively impact users' self-efficacy toward using online consultation services. This, in turn, can influence their continued usage behavior. Furthermore, the results suggest that participants' perception of health risks can moderate the relationship between self-efficacy and continued usage behavior. The strategic implications of these findings are discussed.","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":" 2","pages":"1-26"},"PeriodicalIF":0.0,"publicationDate":"2024-04-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140686275","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The rules of mature sex: Sexual scripts and the global challenge of rising STIs. 成熟性行为的规则：性脚本和性传播感染上升的全球挑战。
Health Marketing Quarterly Pub Date : 2024-04-01 Epub Date: 2023-10-09 DOI: 10.1080/07359683.2023.2261799
Natalie Bowring, Rebekah Russell-Bennett
{"title":"The rules of mature sex: Sexual scripts and the global challenge of rising STIs.","authors":"Natalie Bowring, Rebekah Russell-Bennett","doi":"10.1080/07359683.2023.2261799","DOIUrl":"10.1080/07359683.2023.2261799","url":null,"abstract":"<p><p>Sexual health continues to be a socially complex problem globally with rising rates of sexually transmitted infections (STIs) despite extensive government and health marketing initiatives. In particular, STIs are rising at a greater rate in mature consumers than any other age group with the main reason cited as lack of condom use. The rules around condom use are based on sexual scripts or internalised guidelines and thus a key step in developing social marketing initiatives to increase condom use and address this global challenge is identifying the sexual scripts that motivate and inhibit condom use by mature consumers. Using sexual script theory, this research involves interviews with 24 mature single heterosexual Australian consumers to identify the sexual scripts that can be leveraged in health marketing to address the grand challenge of increasing mature consumer participation in protective sexual health behaviours.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":" ","pages":"167-191"},"PeriodicalIF":0.0,"publicationDate":"2024-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41131694","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Why "mealtime chatter matters": A process evaluation of a preventive health brief intervention. 为什么 "进餐时间唠叨很重要"？预防性健康简短干预的过程评估。
Health Marketing Quarterly Pub Date : 2024-04-01 Epub Date: 2023-06-14 DOI: 10.1080/07359683.2023.2219512
Lyza Norton, Joy Parkinson, Neil Harris, Laura Hart
{"title":"Why \"mealtime chatter matters\": A process evaluation of a preventive health brief intervention.","authors":"Lyza Norton, Joy Parkinson, Neil Harris, Laura Hart","doi":"10.1080/07359683.2023.2219512","DOIUrl":"10.1080/07359683.2023.2219512","url":null,"abstract":"<p><p>How parents communicate about food is important for building children's emotional relationships with food. \"Mealtime Chatter Matters\" (MCM) is an evidence-informed brief intervention providing behavioral strategies for parents focusing on positive communication at mealtimes. This process study explored parents' experiences of the brief intervention. Nine mothers participated in interviews, followed by a qualitative inductive analysis. Findings revealed the strengths and weaknesses of MCM and critical reflections of participants' experiences that can be used to inform future program strategies. This study has important health marketing implications for developing preventive health resources and indicates that future research on mealtime communication is warranted.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":" ","pages":"130-145"},"PeriodicalIF":0.0,"publicationDate":"2024-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"9619037","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Driving and evaluating social impact in health marketing. 推动和评估健康营销的社会影响。
Health Marketing Quarterly Pub Date : 2024-04-01 Epub Date: 2024-07-15 DOI: 10.1080/07359683.2024.2363568
Joy Parkinson, Jay Naidu
{"title":"Driving and evaluating social impact in health marketing.","authors":"Joy Parkinson, Jay Naidu","doi":"10.1080/07359683.2024.2363568","DOIUrl":"https://doi.org/10.1080/07359683.2024.2363568","url":null,"abstract":"","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"41 2","pages":"113-129"},"PeriodicalIF":0.0,"publicationDate":"2024-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141621171","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Disordered eating prevention: Co-designing a brief intervention for use in Community Child Health Services. 预防饮食紊乱：共同设计用于社区儿童健康服务的简短干预措施。
Health Marketing Quarterly Pub Date : 2024-04-01 Epub Date: 2023-06-13 DOI: 10.1080/07359683.2023.2220511
Lyza Norton, Joy Parkinson, Neil Harris, Laura Hart
{"title":"Disordered eating prevention: Co-designing a brief intervention for use in Community Child Health Services.","authors":"Lyza Norton, Joy Parkinson, Neil Harris, Laura Hart","doi":"10.1080/07359683.2023.2220511","DOIUrl":"10.1080/07359683.2023.2220511","url":null,"abstract":"<p><p>Dietary habits established in childhood, often persist into adulthood highlighting the importance of early intervention. However, limited interventions exist promoting \"how\" to establish healthful eating behaviors in children. To create impactful interventions, it is important they are based on evidence and co-designed with end-users. Fifteen child health nurses participated in this co-design study, underpinned by the Knowledge to Action Framework. Child health nurses reviewed evidence-based statements and then workshopped practical strategies. Findings from the co-design sessions were used to inform the development of a preventive intervention. The study has important health marketing implications for conducting co-design with child health nurses.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":" ","pages":"146-166"},"PeriodicalIF":0.0,"publicationDate":"2024-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"9619637","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A meta-analysis of technology acceptance in healthcare from the consumer's perspective. 从消费者角度对医疗保健技术接受度的荟萃分析。
Health Marketing Quarterly Pub Date : 2024-04-01 Epub Date: 2024-02-29 DOI: 10.1080/07359683.2024.2316425
Xinyu Wei, Ying Cao, Xianghui Peng, Victor Prybutok
{"title":"A meta-analysis of technology acceptance in healthcare from the consumer's perspective.","authors":"Xinyu Wei, Ying Cao, Xianghui Peng, Victor Prybutok","doi":"10.1080/07359683.2024.2316425","DOIUrl":"10.1080/07359683.2024.2316425","url":null,"abstract":"<p><p>Consumer-oriented health care technologies are increasingly available and transforming global health delivery systems. However, there is a paucity of research that systematically investigates health care technology acceptance from the consumer's perspective. This study conducts a literature review and meta-analysis to examine consumers' adoption intentions toward health care technologies. The findings suggest that technology acceptance models are transferable to health care technology with modifications, and factors such as perceived risks, technology performance expectancy, consumer trust, and habit significantly correlate with consumers' adoption intentions. This study provides valuable insights into health care technology management and practical implications for health care service designers, providers, and regulatory authorities.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":" ","pages":"192-213"},"PeriodicalIF":0.0,"publicationDate":"2024-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139991317","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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