影响消费者献血意愿的因素:一个南非的视角。

Q3 Health Professions

Health Marketing Quarterly Pub Date : 2024-01-01 Epub Date: 2023-11-29 DOI:10.1080/07359683.2023.2287319

Relebohiseng Matubatuba, Nadine Strydom, N Benedicte Lunanga, Jesse D Martin

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引用次数: 0

摘要

本研究的目的是确定在新兴市场环境下影响消费者献血意愿的因素。随后进行了定量研究设计，使用自我管理的在线问卷从308名非捐助者受访者中收集数据。对概念模型和假设进行统计分析，使用SPSS进行信度分析、相关分析和多元回归分析。结果显示，后果意识、责任归属和个人规范对消费者的献血意愿有显著的正向影响。责任归属是影响个人献血规范的最大因素。

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Factors influencing consumers' intention to donate blood: A South African perspective.

The objective of this study was to determine the factors influencing consumer intention to donate blood in an emerging market setting. A quantitative research design was followed that entailed the collection of data from 308 non-donor respondents, using a self-administered online questionnaire. The conceptual model and hypotheses were analysed statistically, using SPSS to conduct reliability analysis, correlation analysis, and multiple regression analysis. The findings revealed that awareness of consequences, ascription of responsibility, and personal norms had a positive and significant influence on consumers' intention to donate blood. Ascription of responsibility was the largest influencer of personal norms towards blood donation.

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来源期刊

Health Marketing Quarterly Health Professions-Health Professions (all)

CiteScore

2.10

自引率

0.00%

发文量

期刊介绍： Health Marketing Quarterly is directed at academicians and practitioners who are concerned with the concepts, practice, and research of health care marketing in today"s complex environment. The journal addresses important contemporary issues in the use of marketing by health care organizations like hospitals, individual practitioners, and public health care organizations. This includes the use of marketing to promote, position, deter, enhance health care organizations/issues, and the development of the marketing literature on both a conceptual and empirical basis.