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Market segmentation of South African adolescent girls and young women to inform HIV prevention product marketing strategy: A mixed methods study. 南非少女和年轻妇女的市场细分告知艾滋病毒预防产品营销策略:一项混合方法研究。
Health Marketing Quarterly Pub Date : 2022-04-01 Epub Date: 2021-12-13 DOI: 10.1080/07359683.2021.2007587
Kenyon Crowley, Michelle Dugas, Guodong Gordon Gao, Lara Burn, Kem Igumbor, Duduzile Njapha, Jeanna Piper, Fulvia Veronese, Ritu Agarwal
{"title":"Market segmentation of South African adolescent girls and young women to inform HIV prevention product marketing strategy: A mixed methods study.","authors":"Kenyon Crowley,&nbsp;Michelle Dugas,&nbsp;Guodong Gordon Gao,&nbsp;Lara Burn,&nbsp;Kem Igumbor,&nbsp;Duduzile Njapha,&nbsp;Jeanna Piper,&nbsp;Fulvia Veronese,&nbsp;Ritu Agarwal","doi":"10.1080/07359683.2021.2007587","DOIUrl":"https://doi.org/10.1080/07359683.2021.2007587","url":null,"abstract":"<p><p>The uptake of and adherence to HIV prevention products in South Africa has not achieved widespread success. This study aimed to develop a holistic understanding of the psychographics of adolescent girls and young women in South Africa, a primary audience for HIV prevention products, in order to inform market segmentation and marketing strategies. Extensive ethnographic analyses were complemented with a survey (<i>n</i> = 1,500) centered on personal care product journeys. Clustering and qualitative methods yielded six segments with measurable differences, and revealed common themes surrounding empowerment and self-determination, patriarchy, and misinformation risk. The findings enable targeted approaches for HIV prevention product campaigns.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"39 2","pages":"159-172"},"PeriodicalIF":0.0,"publicationDate":"2022-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"39805626","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Looking at young millennials’ risk perception and purchase intention toward GM foods: Exploring the role of source credibility and risk attitude 观察千禧一代年轻人对转基因食品的风险认知和购买意愿：探索来源可信度和风险态度的作用
Health Marketing Quarterly Pub Date : 2022-03-27 DOI: 10.1080/07359683.2022.2053805
Ruoyu Sun, Juan Meng
{"title":"Looking at young millennials’ risk perception and purchase intention toward GM foods: Exploring the role of source credibility and risk attitude","authors":"Ruoyu Sun, Juan Meng","doi":"10.1080/07359683.2022.2053805","DOIUrl":"https://doi.org/10.1080/07359683.2022.2053805","url":null,"abstract":"Abstract This study investigated young millennials’ risk perception, benefit perception, and purchase intention toward GM foods by testing the effects of source credibility and risk attitude. By comparing two samples collected in the U.S. (N = 207) and China (N = 242), we found that source credibility positively influenced benefit perceptions of GM foods among Chinese millennial consumers. Results also revealed risk attitude significantly influenced both American and Chinese millennial consumers’ intention to purchase GM foods. Furthermore, a significant interaction effect between source credibility and risk attitude was found on Chinese millennial consumers’ risk perception of GM foods.","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"39 1","pages":"263 - 279"},"PeriodicalIF":0.0,"publicationDate":"2022-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41594974","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
A meta-analysis of the determinants of patient satisfaction and loyalty 对患者满意度和忠诚度决定因素的荟萃分析
Health Marketing Quarterly Pub Date : 2022-03-20 DOI: 10.1080/07359683.2022.2050000
K. Olesen, H. Bathula
{"title":"A meta-analysis of the determinants of patient satisfaction and loyalty","authors":"K. Olesen, H. Bathula","doi":"10.1080/07359683.2022.2050000","DOIUrl":"https://doi.org/10.1080/07359683.2022.2050000","url":null,"abstract":"Abstract In the contemporary competitive environment, healthcare providers have had to ensure that their customers are satisfied with the quality of medical service they receive as this is critical in customer retention and their repeated use of the service of the healthcare provider. Taking the patient's perspective, several studies have attempted to identify the determinants of patient satisfaction and their loyalty toward healthcare providers. Studies have yielded mixed results and to get a clearer understanding of these relationships, we perform a meta-analysis of 13 studies to test nine hypotheses. We discuss the implications of the results.","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"39 1","pages":"191 - 210"},"PeriodicalIF":0.0,"publicationDate":"2022-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44213384","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Market planning for mental health: a "target group" based approach. 心理健康市场规划：基于“目标群体”的方法。
Health Marketing Quarterly Pub Date : 2022-01-05 DOI: 10.4324/9781315860084-16
S. W. De Mello
{"title":"Market planning for mental health: a \"target group\" based approach.","authors":"S. W. De Mello","doi":"10.4324/9781315860084-16","DOIUrl":"https://doi.org/10.4324/9781315860084-16","url":null,"abstract":"","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"1 2-3 1","pages":"13-7"},"PeriodicalIF":0.0,"publicationDate":"2022-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43317069","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Editorial 社论
Health Marketing Quarterly Pub Date : 2022-01-02 DOI: 10.1080/07359683.2022.2049483
Joy Parkinson
{"title":"Editorial","authors":"Joy Parkinson","doi":"10.1080/07359683.2022.2049483","DOIUrl":"https://doi.org/10.1080/07359683.2022.2049483","url":null,"abstract":"","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"39 1","pages":"1 - 3"},"PeriodicalIF":0.0,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41884374","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Health care utilization among beneficiaries with diabetes from federally qualified health centers: Analysis from a Medicaid managed care organization. 来自联邦合格医疗中心的糖尿病受益人的医疗保健利用:来自医疗补助管理医疗机构的分析。
Health Marketing Quarterly Pub Date : 2022-01-01 Epub Date: 2021-10-27 DOI: 10.1080/07359683.2021.1995638
Shamly Austin, Meredith Clarke, Yuan Zhang, Haiyan Qu, Maria Pisu
{"title":"Health care utilization among beneficiaries with diabetes from federally qualified health centers: Analysis from a Medicaid managed care organization.","authors":"Shamly Austin,&nbsp;Meredith Clarke,&nbsp;Yuan Zhang,&nbsp;Haiyan Qu,&nbsp;Maria Pisu","doi":"10.1080/07359683.2021.1995638","DOIUrl":"https://doi.org/10.1080/07359683.2021.1995638","url":null,"abstract":"<p><p>We examined health care utilization among federally qualified health center (FQHCs) users from a Medicaid managed care organization based on 2016 administrative claims data (<i>n</i> = 8,402). FQHC users had fewer primary care visits (Adjusted Incidence Rate Ratios (aIRR): 0.82; 95% CI: 0.76-0.88) compared with non-FQHC users. Statistically significant differences were not observed in emergency department visits (aIRR: 1.19; 95% CI: 0.98-1.46) and hospitalizations (aIRR: 1.03; 95% CI: 0.80-1.34). FQHCs provide comprehensive primary care to Medicaid managed care beneficiaries with diabetes in fewer PCP visits. Results provide evidence to health policy experts and MCOs to increase provider network contracting with FQHCs.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"39 1","pages":"74-87"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"39562678","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The role of informational feedback as a game mechanic on user perceptions, attitudes and the intention to continue using a gamified Health Behaviour Change Support System. 信息反馈作为游戏机制对用户感知、态度和继续使用游戏化健康行为改变支持系统的意图的作用。
Health Marketing Quarterly Pub Date : 2022-01-01 Epub Date: 2021-11-26 DOI: 10.1080/07359683.2021.1995639
Sebastian Joy Panattil, Anoop George, Manu Melwin Joy
{"title":"The role of informational feedback as a game mechanic on user perceptions, attitudes and the intention to continue using a gamified Health Behaviour Change Support System.","authors":"Sebastian Joy Panattil,&nbsp;Anoop George,&nbsp;Manu Melwin Joy","doi":"10.1080/07359683.2021.1995639","DOIUrl":"https://doi.org/10.1080/07359683.2021.1995639","url":null,"abstract":"<p><p>Gamification's widespread application across industries has demonstrated its usefulness as a user engagement strategy. In the healthcare sector, the impact of lifestyle diseases has seen the need for modifying health-related behaviours. Health Behaviour Change Support Systems (HBCSS) enhanced with gamification features seek to help users achieve their health related goals. Adapting the Technology Acceptance Model, the role of informational feedback as a game mechanic in influencing perceptions, attitudes and continued usage intentions towards the gamified HBCSS is assessed. The results show a strong influence of attitude towards informational feedback afforded on the continued use intentions of the user.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"39 1","pages":"88-108"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"39660714","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
How cosmetic surgeons portray cosmetic procedures through Instagram? A content analysis on cosmetic surgeons' posts on Instagram. 整容医生是如何通过Instagram来描述整容过程的?对整形医生在Instagram上发布的帖子进行内容分析。
Health Marketing Quarterly Pub Date : 2022-01-01 Epub Date: 2021-10-23 DOI: 10.1080/07359683.2021.1993115
Maryam Tootoonchi Tabrizi, Sevgi Ayşe Öztürk
{"title":"How cosmetic surgeons portray cosmetic procedures through Instagram? A content analysis on cosmetic surgeons' posts on Instagram.","authors":"Maryam Tootoonchi Tabrizi,&nbsp;Sevgi Ayşe Öztürk","doi":"10.1080/07359683.2021.1993115","DOIUrl":"https://doi.org/10.1080/07359683.2021.1993115","url":null,"abstract":"<p><p>The present study intends to explore the visual and textual content of posts cosmetic surgeons shared on Instagram pages in order to present their cosmetic surgical or non-surgical procedures. To do so, this study employed a qualitative approach using textual and visual content analysis on 200 Instagram posts shared by cosmetic surgeons. The results demonstrated that the content of analyzed posts can be categorized as 12 sub-themes which are clustered around four main themes; \"You have got some body imperfections,\" \"Body imperfections are worrisome,\" \"Cosmetic procedure is the solution; we provide it for you\" and \"It's not a real surgery!.\"</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"39 1","pages":"43-60"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"39554786","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users. 在低互联网用户和非互联网用户中充分利用处方药广播广告。
Health Marketing Quarterly Pub Date : 2022-01-01 Epub Date: 2021-10-18 DOI: 10.1080/07359683.2021.1989747
Kevin R Betts, Kathryn J Aikin, Panne Burke, Stephanie Miles, Shane Mannis
{"title":"Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users.","authors":"Kevin R Betts, Kathryn J Aikin, Panne Burke, Stephanie Miles, Shane Mannis","doi":"10.1080/07359683.2021.1989747","DOIUrl":"10.1080/07359683.2021.1989747","url":null,"abstract":"<p><p>To fulfill a key regulation pertaining to prescription drug broadcast advertising, a common practice is to present the major risks along with \"adequate provision\" referencing several sources where audiences can obtain the full product labeling. In recent years, questions have arisen about the unique value of the various sources of adequate provision and even whether sponsor webpages alone may sufficiently convey product labeling information. Cognizant of the sizable offline population, the present research investigates questions of access, ability, likelihood, willingness, and preference among a nationally representative sample of low- and non-Internet users who may wish to access the product labeling.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"39 1","pages":"4-22"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9472712/pdf/nihms-1835779.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"39529020","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Adoption of E-health platforms by medical practitioners: Mediating effect of attitude on E-health platforms usage. 医生对电子健康平台的采用:态度对电子健康平台使用的中介作用。
Health Marketing Quarterly Pub Date : 2022-01-01 Epub Date: 2021-10-31 DOI: 10.1080/07359683.2021.1995637
Ankit Singh, Priya Ravi
{"title":"Adoption of E-health platforms by medical practitioners: Mediating effect of attitude on E-health platforms usage.","authors":"Ankit Singh,&nbsp;Priya Ravi","doi":"10.1080/07359683.2021.1995637","DOIUrl":"https://doi.org/10.1080/07359683.2021.1995637","url":null,"abstract":"<p><p>This study considers Theory of Reasoned Action and Technology Acceptance Model frameworks to test the mediating role of attitude towards using E-health platforms. 224 medical practitioners' responses are collected in the online mode. The mediation analysis supports the full mediation role of attitude towards using the E-health platforms in the relationship between perceived usefulness and intentions to use with (indirect effect = .15, SE = 0.03, LLCI = 0.09, and ULCI = .22). E-health platform developers should take active measures to improve the attitude of medical practitioners towards using such platforms, to derive the best results of the added features.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"39 1","pages":"61-73"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"39831141","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
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