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Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users. 在低互联网用户和非互联网用户中充分利用处方药广播广告。
Health Marketing Quarterly Pub Date : 2022-01-01 Epub Date: 2021-10-18 DOI: 10.1080/07359683.2021.1989747
Kevin R Betts, Kathryn J Aikin, Panne Burke, Stephanie Miles, Shane Mannis
{"title":"Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users.","authors":"Kevin R Betts,&nbsp;Kathryn J Aikin,&nbsp;Panne Burke,&nbsp;Stephanie Miles,&nbsp;Shane Mannis","doi":"10.1080/07359683.2021.1989747","DOIUrl":"https://doi.org/10.1080/07359683.2021.1989747","url":null,"abstract":"<p><p>To fulfill a key regulation pertaining to prescription drug broadcast advertising, a common practice is to present the major risks along with \"adequate provision\" referencing several sources where audiences can obtain the full product labeling. In recent years, questions have arisen about the unique value of the various sources of adequate provision and even whether sponsor webpages alone may sufficiently convey product labeling information. Cognizant of the sizable offline population, the present research investigates questions of access, ability, likelihood, willingness, and preference among a nationally representative sample of low- and non-Internet users who may wish to access the product labeling.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"39 1","pages":"4-22"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9472712/pdf/nihms-1835779.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"39529020","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Adoption of E-health platforms by medical practitioners: Mediating effect of attitude on E-health platforms usage. 医生对电子健康平台的采用:态度对电子健康平台使用的中介作用。
Health Marketing Quarterly Pub Date : 2022-01-01 Epub Date: 2021-10-31 DOI: 10.1080/07359683.2021.1995637
Ankit Singh, Priya Ravi
{"title":"Adoption of E-health platforms by medical practitioners: Mediating effect of attitude on E-health platforms usage.","authors":"Ankit Singh,&nbsp;Priya Ravi","doi":"10.1080/07359683.2021.1995637","DOIUrl":"https://doi.org/10.1080/07359683.2021.1995637","url":null,"abstract":"<p><p>This study considers Theory of Reasoned Action and Technology Acceptance Model frameworks to test the mediating role of attitude towards using E-health platforms. 224 medical practitioners' responses are collected in the online mode. The mediation analysis supports the full mediation role of attitude towards using the E-health platforms in the relationship between perceived usefulness and intentions to use with (indirect effect = .15, SE = 0.03, LLCI = 0.09, and ULCI = .22). E-health platform developers should take active measures to improve the attitude of medical practitioners towards using such platforms, to derive the best results of the added features.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"39 1","pages":"61-73"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"39831141","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Perception of quality and implicitness of promises in medical services: A study in the military polyclinic of Rio De janeiro. 医疗服务中承诺的质量感知和隐含性:里约热内卢军事综合诊所的研究。
Health Marketing Quarterly Pub Date : 2022-01-01 Epub Date: 2021-10-15 DOI: 10.1080/07359683.2021.1989748
Irene Raguenet Troccoli, Vitor Martins Manhães
{"title":"Perception of quality and implicitness of promises in medical services: A study in the military polyclinic of Rio De janeiro.","authors":"Irene Raguenet Troccoli,&nbsp;Vitor Martins Manhães","doi":"10.1080/07359683.2021.1989748","DOIUrl":"https://doi.org/10.1080/07359683.2021.1989748","url":null,"abstract":"<p><p>This qualitative research shows that, when judging the quality of medical services, their high credence attributes and high significance to the client tend to diminish the action spectrum of the implicit promises, causing supporting elements to be necessary for this judging. A consequent suggested addition to the theory of services Marketing is that the weight of credence attributes would enhance the criticality of the providers' role as impersonators of the services in the eyes of customers, and would also limit the action spectrum of implicit promises upon the perception of quality of these services.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"39 1","pages":"23-42"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"39522462","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The importance of personally relevant knowledge for pandemic risk prevention behavior: A multimethod analysis and two-country validation. 个人相关知识对大流行风险预防行为的重要性:多方法分析和两国验证。
Health Marketing Quarterly Pub Date : 2021-10-01 DOI: 10.1080/07359683.2021.1989746
Linda Golden, Danae Manika, Patrick Brockett
{"title":"The importance of personally relevant knowledge for pandemic risk prevention behavior: A multimethod analysis and two-country validation.","authors":"Linda Golden,&nbsp;Danae Manika,&nbsp;Patrick Brockett","doi":"10.1080/07359683.2021.1989746","DOIUrl":"https://doi.org/10.1080/07359683.2021.1989746","url":null,"abstract":"<p><p>Pandemics threaten world stability; however, spread is mitigated with prevention behaviors. We introduce \"personally relevant knowledge\" to explain the knowledge-behavior gap (i.e., objective and subjective knowledge on information acquisition and behavioral change). Hypotheses are derived from prior knowledge literature, economic psychology, and relevance theory. Multimethod analysis (survey data, partial least squares structural equation path modeling [PLS-SEM], and an asymmetric information theoretic statistical analysis) is applied to H1N1 data from the USA and Australia. Personally relevant knowledge is an important addition to prior knowledge conceptualizations, and information theory uncovers asymmetric variable relationships concerning the knowledge-behavior gap, not captured by PLS-SEM.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"38 4","pages":"223-237"},"PeriodicalIF":0.0,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"39745332","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
The impact of connected health technologies on the quality of service delivered by home care companies: Focus on trust and social presence. 互联医疗技术对家庭护理公司提供的服务质量的影响:关注信任和社会存在。
Health Marketing Quarterly Pub Date : 2021-10-01 Epub Date: 2020-05-18 DOI: 10.1080/07359683.2020.1763096
Reza Etemad-Sajadi, Gil Gomes Dos Santos
{"title":"The impact of connected health technologies on the quality of service delivered by home care companies: Focus on trust and social presence.","authors":"Reza Etemad-Sajadi,&nbsp;Gil Gomes Dos Santos","doi":"10.1080/07359683.2020.1763096","DOIUrl":"https://doi.org/10.1080/07359683.2020.1763096","url":null,"abstract":"<p><p>The objective of this paper is to focus on the impact of connected health technologies on the quality of service delivered by home care companies for the seniors. The focus will be on \"trust\" and \"social presence\" dimensions. We used SERVQUAL for measuring the quality of service delivered by home care companies. We targeted elderly people using connected health technologies (assistive alarm, telecare, sensors, etc.) at home and receiving health care at home. We received 213 questionnaires back by post. As we had several latent variables, we used partial least squares (PLS). The results show that the level of trust in these technologies impacts significantly almost all dimensions of SERVQUAL. In parallel, the perception of the social presence with the use of these technologies impacts positively the <i>empathy</i> and <i>tangibles</i> dimensions of SERVQUAL.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"38 4","pages":"287-296"},"PeriodicalIF":0.0,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/07359683.2020.1763096","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"37947287","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
Preventive health care information and social media: Consumer preferences. 预防保健信息和社交媒体:消费者偏好。
Health Marketing Quarterly Pub Date : 2021-10-01 Epub Date: 2021-10-21 DOI: 10.1080/07359683.2021.1989745
Joe Cangelosi, Terry Damron, Ed Ranelli
{"title":"Preventive health care information and social media: Consumer preferences.","authors":"Joe Cangelosi,&nbsp;Terry Damron,&nbsp;Ed Ranelli","doi":"10.1080/07359683.2021.1989745","DOIUrl":"https://doi.org/10.1080/07359683.2021.1989745","url":null,"abstract":"<p><p>The dissemination of preventive health care information (PHCI) can create social and economic value. Enhanced communication of health information depends upon the identification of effective channels and user preferences. Recognizing consumers find the internet and, increasingly, social media sites (Facebook and YouTube) to be important sources of PHCI, this research analyzed questionnaire responses from U.S. adults to identify the social media sites (SMSs), communication preferences, and sources consumers prefer when obtaining PHCI <i>via</i> social media.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"38 4","pages":"270-286"},"PeriodicalIF":0.0,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"39537750","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Exploring the impact of online graphic narratives in consumer health promotion: A type 2 diabetes study. 探索在线图形叙事对消费者健康促进的影响:一项2型糖尿病研究。
Health Marketing Quarterly Pub Date : 2021-10-01 Epub Date: 2021-07-03 DOI: 10.1080/07359683.2021.1947069
Cuauhtemoc Luna-Nevarez
{"title":"Exploring the impact of online graphic narratives in consumer health promotion: A type 2 diabetes study.","authors":"Cuauhtemoc Luna-Nevarez","doi":"10.1080/07359683.2021.1947069","DOIUrl":"https://doi.org/10.1080/07359683.2021.1947069","url":null,"abstract":"<p><p>This research explores the use of online graphic narratives (a.k.a. comics) in consumer health promotion. More specifically, the study evaluates the persuasive power of online graphic narratives to communicate type 2 diabetes information, relative to other traditional health communication media such as videos and blogs. A framework including four variables related to narrative processing - narrative transportation, affective response, narrative comprehension, and message comprehension - is proposed. This model compares the effects of the three online media - graphic narrative, video and blog- on consumer persuasion. Overall, the study demonstrates that graphic narratives are more persuasive for health promotion than videos and blogs.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"38 4","pages":"315-333"},"PeriodicalIF":0.0,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/07359683.2021.1947069","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"39147485","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
How do attitudes toward Covid-19 vaccine impact intentions to vaccinate in an emerging economy? The moderating effect of risk perception and Covid-19 anxiety. 对Covid-19疫苗的态度如何影响新兴经济体的疫苗接种意图?风险感知与新冠肺炎焦虑的调节作用
Health Marketing Quarterly Pub Date : 2021-10-01 Epub Date: 2021-10-13 DOI: 10.1080/07359683.2021.1987030
Abhijit Mohanty, Pranati Dash, Diptiman Banerji
{"title":"How do attitudes toward Covid-19 vaccine impact intentions to vaccinate in an emerging economy? The moderating effect of risk perception and Covid-19 anxiety.","authors":"Abhijit Mohanty,&nbsp;Pranati Dash,&nbsp;Diptiman Banerji","doi":"10.1080/07359683.2021.1987030","DOIUrl":"https://doi.org/10.1080/07359683.2021.1987030","url":null,"abstract":"<p><p>This article aims to investigate the factors influencing the relationship between attitudes toward Covid-19 vaccines and intention to vaccinate, specifically, risk perception and Covid-19 anxiety. The study's results clearly demonstrate that only when the risk perception is minimal does vaccination intention improve with improved vaccine attitudes. The findings of this study provide valuable insights for policymakers, non-government organizations, marketers, and practitioners about the possible challenges in the execution of a Covid-19 vaccination program in an emerging economy. There is a need for tailored communication, community engagement and strictly following the standard operating procedure (SOP) inside the vaccination centers.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"38 4","pages":"238-254"},"PeriodicalIF":0.0,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"39517581","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Effective online COVID-19 messages? A thematic analysis of major senior living community websites in the United States. 有效的在线COVID-19信息?美国主要老年生活社区网站的专题分析。
Health Marketing Quarterly Pub Date : 2021-10-01 Epub Date: 2021-11-09 DOI: 10.1080/07359683.2021.1995644
Po-Lin Pan, Shelby King
{"title":"Effective online COVID-19 messages? A thematic analysis of major senior living community websites in the United States.","authors":"Po-Lin Pan,&nbsp;Shelby King","doi":"10.1080/07359683.2021.1995644","DOIUrl":"https://doi.org/10.1080/07359683.2021.1995644","url":null,"abstract":"<p><p>Due to seniors being at high risk of severe COVID-19, senior living communities became most impacted settings from COVID-19. This study investigated how senior living communities managed COVID-19 by looking at situational factors in their responses to COVID-19 on their websites. The study found that COVID-19 information had the least presence on the websites. However, most communities still exhibited their efforts to practice COVID-19 preventions. Many websites provided detailed vaccination information to encourage people to be vaccinated for new normal, while others illustrated the impact of social isolation on mental and physical health of their residents with health recommendations.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"38 4","pages":"255-269"},"PeriodicalIF":0.0,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"39603128","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
More than the bottom line: Exploring social responsibility practices in hospital settings in the United States. 超越底线:探索美国医院环境中的社会责任实践。
Health Marketing Quarterly Pub Date : 2021-10-01 Epub Date: 2020-09-01 DOI: 10.1080/07359683.2020.1814616
Jo-Yun Li, Shiyun Tian, Jackson Carter, Jing Wen
{"title":"More than the bottom line: Exploring social responsibility practices in hospital settings in the United States.","authors":"Jo-Yun Li,&nbsp;Shiyun Tian,&nbsp;Jackson Carter,&nbsp;Jing Wen","doi":"10.1080/07359683.2020.1814616","DOIUrl":"https://doi.org/10.1080/07359683.2020.1814616","url":null,"abstract":"<p><p>The purpose of this article is to examine hospital social responsibility practices using a content analysis method. It selected a sample of 522 hospitals in U.S. and collected data from hospitals' official websites. Significant emphasis is found to be placed on CSR practices associated with marketplace activities that are mostly stakeholder-driven. Non-profit hospitals had stronger awareness on the actions of being a socially responsible organization. The results also confirm significant relationship between active CSR programs and hospital. The findings shed light on hospital social responsibility and provides a unifying conceptual basis that explains how hospitals in U.S execute CSR programs.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"38 4","pages":"297-314"},"PeriodicalIF":0.0,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/07359683.2020.1814616","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"38332175","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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