发布求助
文献互助 智能选刊 最新文献

Health Marketing Quarterly最新文献

筛选
英文 中文
New product development and at-home medical tests. 新产品开发和家庭医疗测试。
Health Marketing Quarterly Pub Date : 2022-04-01 Epub Date: 2021-08-18 DOI: 10.1080/07359683.2021.1965823
Savannah Campbell, Mark Mitchell, Jerome Christia, Melissa Clark
{"title":"New product development and at-home medical tests.","authors":"Savannah Campbell,&nbsp;Mark Mitchell,&nbsp;Jerome Christia,&nbsp;Melissa Clark","doi":"10.1080/07359683.2021.1965823","DOIUrl":"https://doi.org/10.1080/07359683.2021.1965823","url":null,"abstract":"<p><p>The COVID-19 pandemic has impacted every aspect of life and continues to affect individuals and organizations in ways no one anticipated. In an attempt to cope with alternative lifestyle patterns, many companies have formulated products and services to mitigate behavioral adjustments. Specifically, the healthcare industry has increased efforts to cope with the ramifications of this infectious disease. A focus on creating and distributing at-home testing has become a priority as companies attempt to expedite the approval, production and commercialization of tests. This paper addresses the dynamics of producing, distributing, and evaluating at-home medical tests.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"39 2","pages":"135-149"},"PeriodicalIF":0.0,"publicationDate":"2022-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"39322429","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Use of social media in healthcare. 在医疗保健中使用社交媒体。
Health Marketing Quarterly Pub Date : 2022-04-01 Epub Date: 2021-12-23 DOI: 10.1080/07359683.2021.2017389
Samer Elhajjar, Fadila Ouaida
{"title":"Use of social media in healthcare.","authors":"Samer Elhajjar,&nbsp;Fadila Ouaida","doi":"10.1080/07359683.2021.2017389","DOIUrl":"https://doi.org/10.1080/07359683.2021.2017389","url":null,"abstract":"<p><p>Our study describes the potential use of social media by hospitals in general and focuses on its actual use by Lebanese and American hospitals. We carried out an investigation concerning both countries' hospitals in order to determine each their level of involvement, and its public's level of engagement. This study also compares the way people react on each post, depending on the social network platform, the nature of each post, and the category of topics discussed. The results of this investigation unveiled a great disparity between these two countries concerning the frequency and the number of posts.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"39 2","pages":"173-190"},"PeriodicalIF":0.0,"publicationDate":"2022-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"39751040","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
The influence of financial performance on marketing expenditures among U.S. hospitals participating in the Medicare program. 财务绩效对参与医疗保险计划的美国医院营销支出的影响。
Health Marketing Quarterly Pub Date : 2022-04-01 Epub Date: 2021-11-04 DOI: 10.1080/07359683.2021.1994169
Brandon M Di Paolo Harrison, Susan R Cockrell, Benjamin P Ferrell, William Edison
{"title":"The influence of financial performance on marketing expenditures among U.S. hospitals participating in the Medicare program.","authors":"Brandon M Di Paolo Harrison,&nbsp;Susan R Cockrell,&nbsp;Benjamin P Ferrell,&nbsp;William Edison","doi":"10.1080/07359683.2021.1994169","DOIUrl":"https://doi.org/10.1080/07359683.2021.1994169","url":null,"abstract":"<p><p>The Centers for Medicare and Medicaid Services (CMS) require hospitals participating in these programs to submit an annual Medicare Cost Report (MCR). This information is utilized to set rates, regulations, and future payment models. CMS defines marketing expenditures as non-reimbursable. Prior research has evaluated the influence of marketing expenditures on financial performance, but not the reverse. This analysis evaluates the influence of this reverse lens, as well as the influence of provider type. Although the results of this analysis determine significance for these constructs, the variance explained is minimal. Therefore, further research is needed to determine additional factors influencing marketing decisions.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"39 2","pages":"150-158"},"PeriodicalIF":0.0,"publicationDate":"2022-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"39590510","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Market segmentation of South African adolescent girls and young women to inform HIV prevention product marketing strategy: A mixed methods study. 南非少女和年轻妇女的市场细分告知艾滋病毒预防产品营销策略:一项混合方法研究。
Health Marketing Quarterly Pub Date : 2022-04-01 Epub Date: 2021-12-13 DOI: 10.1080/07359683.2021.2007587
Kenyon Crowley, Michelle Dugas, Guodong Gordon Gao, Lara Burn, Kem Igumbor, Duduzile Njapha, Jeanna Piper, Fulvia Veronese, Ritu Agarwal
{"title":"Market segmentation of South African adolescent girls and young women to inform HIV prevention product marketing strategy: A mixed methods study.","authors":"Kenyon Crowley,&nbsp;Michelle Dugas,&nbsp;Guodong Gordon Gao,&nbsp;Lara Burn,&nbsp;Kem Igumbor,&nbsp;Duduzile Njapha,&nbsp;Jeanna Piper,&nbsp;Fulvia Veronese,&nbsp;Ritu Agarwal","doi":"10.1080/07359683.2021.2007587","DOIUrl":"https://doi.org/10.1080/07359683.2021.2007587","url":null,"abstract":"<p><p>The uptake of and adherence to HIV prevention products in South Africa has not achieved widespread success. This study aimed to develop a holistic understanding of the psychographics of adolescent girls and young women in South Africa, a primary audience for HIV prevention products, in order to inform market segmentation and marketing strategies. Extensive ethnographic analyses were complemented with a survey (<i>n</i> = 1,500) centered on personal care product journeys. Clustering and qualitative methods yielded six segments with measurable differences, and revealed common themes surrounding empowerment and self-determination, patriarchy, and misinformation risk. The findings enable targeted approaches for HIV prevention product campaigns.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"39 2","pages":"159-172"},"PeriodicalIF":0.0,"publicationDate":"2022-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"39805626","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
The vegetable divide: Americans' knowledge of dietary guidelines and willingness to make healthy changes. 蔬菜的鸿沟:美国人对饮食指南的了解和做出健康改变的意愿。
Health Marketing Quarterly Pub Date : 2022-04-01 Epub Date: 2021-08-26 DOI: 10.1080/07359683.2021.1965815
Wendy Macias, Ashley E English
{"title":"The vegetable divide: Americans' knowledge of dietary guidelines and willingness to make healthy changes.","authors":"Wendy Macias,&nbsp;Ashley E English","doi":"10.1080/07359683.2021.1965815","DOIUrl":"https://doi.org/10.1080/07359683.2021.1965815","url":null,"abstract":"<p><p>We aimed to (a) better understand Americans' awareness and attitudes towards the Dietary Guidelines for Americans (DGA) from 2005-2015; (b) identify how the public obtains that knowledge, (c) measure their willingness to make healthy changes; and (d) identify important contextual factors that impact knowledge of DGA and nutrition. Quantitative survey data from nationally-representative online panel samples indicate the already low awareness of DGA declined over the last decade. This study fills a gap in the literature and can help guide communication strategies employed by the DGA governing bodies (USDA and HHS), including a consistent brand image incorporating updates over time.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"39 2","pages":"119-134"},"PeriodicalIF":0.0,"publicationDate":"2022-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"39346550","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Using social marketing to persuade Iranians to donate blood. 利用社会营销说服伊朗人献血。
Health Marketing Quarterly Pub Date : 2022-04-01 Epub Date: 2021-07-06 DOI: 10.1080/07359683.2021.1940786
Meysam Behnampour, Mohsen Shams, Rostam Hassanzadeh, Hamidreza Ghaffarian Shirazi, Hooshang Naderi, Zohreh Kariminejad
{"title":"Using social marketing to persuade Iranians to donate blood.","authors":"Meysam Behnampour,&nbsp;Mohsen Shams,&nbsp;Rostam Hassanzadeh,&nbsp;Hamidreza Ghaffarian Shirazi,&nbsp;Hooshang Naderi,&nbsp;Zohreh Kariminejad","doi":"10.1080/07359683.2021.1940786","DOIUrl":"https://doi.org/10.1080/07359683.2021.1940786","url":null,"abstract":"<p><p>This study examined effects of a social marketing intervention to encourage people to donate blood in a southwest city of Iran. To design the intervention, the constructs of theory of planned behavior in 170 consistent blood donors were measured. Persuasive messages were developed, and some printed materials were prepared to transfer the message to the target segment. The trend of the percentage of consistent blood donors was measured during the first four months after the intervention. The percentage of consistent blood donors was increased significantly. The findings showed the effectiveness of the social marketing interventions for blood donation.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"39 2","pages":"109-118"},"PeriodicalIF":0.0,"publicationDate":"2022-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/07359683.2021.1940786","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"39155493","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Looking at young millennials’ risk perception and purchase intention toward GM foods: Exploring the role of source credibility and risk attitude 观察千禧一代年轻人对转基因食品的风险认知和购买意愿：探索来源可信度和风险态度的作用
Health Marketing Quarterly Pub Date : 2022-03-27 DOI: 10.1080/07359683.2022.2053805
Ruoyu Sun, Juan Meng
{"title":"Looking at young millennials’ risk perception and purchase intention toward GM foods: Exploring the role of source credibility and risk attitude","authors":"Ruoyu Sun, Juan Meng","doi":"10.1080/07359683.2022.2053805","DOIUrl":"https://doi.org/10.1080/07359683.2022.2053805","url":null,"abstract":"Abstract This study investigated young millennials’ risk perception, benefit perception, and purchase intention toward GM foods by testing the effects of source credibility and risk attitude. By comparing two samples collected in the U.S. (N = 207) and China (N = 242), we found that source credibility positively influenced benefit perceptions of GM foods among Chinese millennial consumers. Results also revealed risk attitude significantly influenced both American and Chinese millennial consumers’ intention to purchase GM foods. Furthermore, a significant interaction effect between source credibility and risk attitude was found on Chinese millennial consumers’ risk perception of GM foods.","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"39 1","pages":"263 - 279"},"PeriodicalIF":0.0,"publicationDate":"2022-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41594974","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
A meta-analysis of the determinants of patient satisfaction and loyalty 对患者满意度和忠诚度决定因素的荟萃分析
Health Marketing Quarterly Pub Date : 2022-03-20 DOI: 10.1080/07359683.2022.2050000
K. Olesen, H. Bathula
{"title":"A meta-analysis of the determinants of patient satisfaction and loyalty","authors":"K. Olesen, H. Bathula","doi":"10.1080/07359683.2022.2050000","DOIUrl":"https://doi.org/10.1080/07359683.2022.2050000","url":null,"abstract":"Abstract In the contemporary competitive environment, healthcare providers have had to ensure that their customers are satisfied with the quality of medical service they receive as this is critical in customer retention and their repeated use of the service of the healthcare provider. Taking the patient's perspective, several studies have attempted to identify the determinants of patient satisfaction and their loyalty toward healthcare providers. Studies have yielded mixed results and to get a clearer understanding of these relationships, we perform a meta-analysis of 13 studies to test nine hypotheses. We discuss the implications of the results.","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"39 1","pages":"191 - 210"},"PeriodicalIF":0.0,"publicationDate":"2022-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44213384","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Market planning for mental health: a "target group" based approach. 心理健康市场规划：基于“目标群体”的方法。
Health Marketing Quarterly Pub Date : 2022-01-05 DOI: 10.4324/9781315860084-16
S. W. De Mello
{"title":"Market planning for mental health: a \"target group\" based approach.","authors":"S. W. De Mello","doi":"10.4324/9781315860084-16","DOIUrl":"https://doi.org/10.4324/9781315860084-16","url":null,"abstract":"","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"1 2-3 1","pages":"13-7"},"PeriodicalIF":0.0,"publicationDate":"2022-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43317069","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Editorial 社论
Health Marketing Quarterly Pub Date : 2022-01-02 DOI: 10.1080/07359683.2022.2049483
Joy Parkinson
{"title":"Editorial","authors":"Joy Parkinson","doi":"10.1080/07359683.2022.2049483","DOIUrl":"https://doi.org/10.1080/07359683.2022.2049483","url":null,"abstract":"","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"39 1","pages":"1 - 3"},"PeriodicalIF":0.0,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41884374","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
首页 上一页 下一页 尾页
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整，为了账户安全，请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们：info@booksci.cn Book学术提供免费学术资源搜索服务，方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号：604180095
Book学术官方微信