在医疗保健中使用社交媒体。

Q3 Health Professions
Health Marketing Quarterly Pub Date : 2022-04-01 Epub Date: 2021-12-23 DOI:10.1080/07359683.2021.2017389
Samer Elhajjar, Fadila Ouaida
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引用次数: 5

摘要

我们的研究描述了一般医院对社交媒体的潜在使用情况,并重点关注黎巴嫩和美国医院对社交媒体的实际使用情况。我们对这两个国家的医院进行了调查,以确定它们各自的参与程度以及公众的参与程度。这项研究还比较了人们对每个帖子的反应方式,这取决于社交网络平台,每个帖子的性质,以及讨论的话题类别。这项调查的结果揭示了这两个国家在职位的频率和数量上的巨大差异。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Use of social media in healthcare.

Our study describes the potential use of social media by hospitals in general and focuses on its actual use by Lebanese and American hospitals. We carried out an investigation concerning both countries' hospitals in order to determine each their level of involvement, and its public's level of engagement. This study also compares the way people react on each post, depending on the social network platform, the nature of each post, and the category of topics discussed. The results of this investigation unveiled a great disparity between these two countries concerning the frequency and the number of posts.

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来源期刊
Health Marketing Quarterly
Health Marketing Quarterly Health Professions-Health Professions (all)
CiteScore
2.10
自引率
0.00%
发文量
17
期刊介绍: Health Marketing Quarterly is directed at academicians and practitioners who are concerned with the concepts, practice, and research of health care marketing in today"s complex environment. The journal addresses important contemporary issues in the use of marketing by health care organizations like hospitals, individual practitioners, and public health care organizations. This includes the use of marketing to promote, position, deter, enhance health care organizations/issues, and the development of the marketing literature on both a conceptual and empirical basis.
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