New product development and at-home medical tests.

Q3 Health Professions

Health Marketing Quarterly Pub Date : 2022-04-01 Epub Date: 2021-08-18 DOI:10.1080/07359683.2021.1965823

Savannah Campbell, Mark Mitchell, Jerome Christia, Melissa Clark

引用次数: 0

Abstract

The COVID-19 pandemic has impacted every aspect of life and continues to affect individuals and organizations in ways no one anticipated. In an attempt to cope with alternative lifestyle patterns, many companies have formulated products and services to mitigate behavioral adjustments. Specifically, the healthcare industry has increased efforts to cope with the ramifications of this infectious disease. A focus on creating and distributing at-home testing has become a priority as companies attempt to expedite the approval, production and commercialization of tests. This paper addresses the dynamics of producing, distributing, and evaluating at-home medical tests.

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新产品开发和家庭医疗测试。

2019冠状病毒病大流行已经影响到生活的方方面面，并继续以人们意想不到的方式影响着个人和组织。为了应对不同的生活方式，许多公司制定了产品和服务来减轻行为调整。具体来说，医疗保健行业已经加大了应对这种传染病后果的努力。随着公司试图加快测试的批准、生产和商业化，专注于创建和分发家庭测试已成为当务之急。本文讨论了生产、分发和评估家庭医学测试的动态。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Health Marketing Quarterly Health Professions-Health Professions (all)

CiteScore

2.10

自引率

0.00%

发文量

期刊介绍： Health Marketing Quarterly is directed at academicians and practitioners who are concerned with the concepts, practice, and research of health care marketing in today"s complex environment. The journal addresses important contemporary issues in the use of marketing by health care organizations like hospitals, individual practitioners, and public health care organizations. This includes the use of marketing to promote, position, deter, enhance health care organizations/issues, and the development of the marketing literature on both a conceptual and empirical basis.