医生对电子健康平台的采用:态度对电子健康平台使用的中介作用。

Q3 Health Professions

Health Marketing Quarterly Pub Date : 2022-01-01 Epub Date: 2021-10-31 DOI:10.1080/07359683.2021.1995637

Ankit Singh, Priya Ravi

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引用次数: 4

摘要

本研究采用理性行为理论和技术接受模型框架来检验使用电子医疗平台态度的中介作用。通过在线方式收集224名医生的回复。中介分析支持电子健康平台使用态度在感知有用性与使用意向之间的完全中介作用(间接效应= 0.15,SE = 0.03, LLCI = 0.09, ULCI = 0.22)。电子医疗平台开发者应采取积极措施，改善医疗从业者对使用此类平台的态度，以获得新增功能的最佳效果。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Adoption of E-health platforms by medical practitioners: Mediating effect of attitude on E-health platforms usage.

This study considers Theory of Reasoned Action and Technology Acceptance Model frameworks to test the mediating role of attitude towards using E-health platforms. 224 medical practitioners' responses are collected in the online mode. The mediation analysis supports the full mediation role of attitude towards using the E-health platforms in the relationship between perceived usefulness and intentions to use with (indirect effect = .15, SE = 0.03, LLCI = 0.09, and ULCI = .22). E-health platform developers should take active measures to improve the attitude of medical practitioners towards using such platforms, to derive the best results of the added features.

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来源期刊

Health Marketing Quarterly Health Professions-Health Professions (all)

CiteScore

2.10

自引率

0.00%

发文量

期刊介绍： Health Marketing Quarterly is directed at academicians and practitioners who are concerned with the concepts, practice, and research of health care marketing in today"s complex environment. The journal addresses important contemporary issues in the use of marketing by health care organizations like hospitals, individual practitioners, and public health care organizations. This includes the use of marketing to promote, position, deter, enhance health care organizations/issues, and the development of the marketing literature on both a conceptual and empirical basis.