预防保健信息和社交媒体:消费者偏好。

Q3 Health Professions

Health Marketing Quarterly Pub Date : 2021-10-01 Epub Date: 2021-10-21 DOI:10.1080/07359683.2021.1989745

Joe Cangelosi, Terry Damron, Ed Ranelli

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引用次数: 2

摘要

预防保健信息的传播可以创造社会和经济价值。加强卫生信息的交流取决于确定有效的渠道和用户偏好。认识到消费者发现互联网以及越来越多的社交媒体网站(Facebook和YouTube)是PHCI的重要来源，本研究分析了美国成年人的问卷回答，以确定社交媒体网站(sms)、沟通偏好以及消费者通过社交媒体获得PHCI时喜欢的来源。

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Preventive health care information and social media: Consumer preferences.

The dissemination of preventive health care information (PHCI) can create social and economic value. Enhanced communication of health information depends upon the identification of effective channels and user preferences. Recognizing consumers find the internet and, increasingly, social media sites (Facebook and YouTube) to be important sources of PHCI, this research analyzed questionnaire responses from U.S. adults to identify the social media sites (SMSs), communication preferences, and sources consumers prefer when obtaining PHCI via social media.

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来源期刊

Health Marketing Quarterly Health Professions-Health Professions (all)

CiteScore

2.10

自引率

0.00%

发文量

期刊介绍： Health Marketing Quarterly is directed at academicians and practitioners who are concerned with the concepts, practice, and research of health care marketing in today"s complex environment. The journal addresses important contemporary issues in the use of marketing by health care organizations like hospitals, individual practitioners, and public health care organizations. This includes the use of marketing to promote, position, deter, enhance health care organizations/issues, and the development of the marketing literature on both a conceptual and empirical basis.