Health Marketing Quarterly最新文献

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Mental health engagement: Addressing a crisis in young adults. 心理健康参与:解决青年中的危机。
Health Marketing Quarterly Pub Date : 2023-04-01 DOI: 10.1080/07359683.2021.2004339
Elyria Kemp, Han Chen, Carla Childers
{"title":"Mental health engagement: Addressing a crisis in young adults.","authors":"Elyria Kemp,&nbsp;Han Chen,&nbsp;Carla Childers","doi":"10.1080/07359683.2021.2004339","DOIUrl":"https://doi.org/10.1080/07359683.2021.2004339","url":null,"abstract":"<p><p>This research examines the influence that emotional distress, socially demanding contexts, and the coronavirus pandemic have had on the mental health of young adults. It highlights how active engagement in one's mental health can help mitigate the negative influence of emotional distress on mental health. A research model outlines the importance of mental health engagement in combating and controlling mental health symptoms. Implications from findings underscore the significance of creating a culture that assigns parity to both mental and physical healthcare. Direction is offered for healthcare providers in fostering mental health engagement by promoting mental health literacy and increasing access.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"40 2","pages":"153-173"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"9532363","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
COVID-19 pandemic and capital markets: the role of government responses. COVID-19大流行与资本市场:政府应对措施的作用
Health Marketing Quarterly Pub Date : 2023-01-01 Epub Date: 2022-07-07 DOI: 10.1007/s11573-022-01103-x
Christian Beer, Janine Maniora, Christiane Pott
{"title":"COVID-19 pandemic and capital markets: the role of government responses.","authors":"Christian Beer, Janine Maniora, Christiane Pott","doi":"10.1007/s11573-022-01103-x","DOIUrl":"10.1007/s11573-022-01103-x","url":null,"abstract":"<p><p>This paper analyzes the moderation effect of government responses on the impact of the COVID-19 pandemic, proxied by the daily growth in COVID-19 cases and deaths, on the capital market, i.e., the S&P 500 firm's daily returns. Using the Oxford COVID-19 Government Response Tracker, we monitor 16 daily indicators for government actions across the fields of containment and closure, economic support, and health for 180 countries in the period from January 1, 2020 to March 15, 2021. We find that government responses mitigate the negative stock market impact and that investors' sentiment is sensitive to a firm's country-specific revenue exposure to COVID-19. Our findings indicate that the mitigation effect is stronger for firms that are highly exposed to COVID-19 on the sales side. In more detail, containment and closure policies and economic support mitigate negative stock market impacts, while health system policies support further declines. For firms with high revenue exposure to COVID-19, the mitigation effect is stronger for government economic support and health system initiatives. Containment and closure policies do not mitigate stock price declines due to growing COVID-19 case numbers. Our results hold even after estimating the spread of the pandemic with an epidemiological standard model, namely, the susceptible-infectious-recovered model.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"21 1","pages":"11-57"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9261242/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88834462","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Factors influencing actual usage of fitness tracking devices: Empirical evidence from the UTAUT model. 影响健身追踪设备实际使用的因素:来自UTAUT模型的经验证据。
Health Marketing Quarterly Pub Date : 2023-01-01 DOI: 10.1080/07359683.2021.1994170
Anubha Mishra, Lori Baker-Eveleth, Prachi Gala, Julia Stachofsky
{"title":"Factors influencing actual usage of fitness tracking devices: Empirical evidence from the UTAUT model.","authors":"Anubha Mishra,&nbsp;Lori Baker-Eveleth,&nbsp;Prachi Gala,&nbsp;Julia Stachofsky","doi":"10.1080/07359683.2021.1994170","DOIUrl":"https://doi.org/10.1080/07359683.2021.1994170","url":null,"abstract":"<p><p>This research investigates factors influencing the actual usage of wearable fitness devices. Based on the Unified Theory of Acceptance and Use of Technology, the authors propose that privacy concerns, social influence, data accuracy, device engagement, and user efficacy impact the actual usage of wearable fitness devices <i>via</i> performance and effort expectancy. Based on 124 responses using the structural equation approach, most hypotheses were supported. The social influence had the strongest indirect effect through performance expectancy, while user efficacy had the strongest indirect effect through effort expectancy. Data accuracy and device engagement had a positive influence on actual usage and privacy concerns negatively affected the device's use.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"40 1","pages":"19-38"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"9547648","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 11
Exploring strategies to promote health services online: The role of contextual priming, digital ad type, and health threat orientation in determining the effectiveness of health service ads. 探索促进在线健康服务的策略:语境启动、数字广告类型和健康威胁取向在决定健康服务广告有效性中的作用。
Health Marketing Quarterly Pub Date : 2023-01-01 DOI: 10.1080/07359683.2021.1997511
Chun Yang, Gawon Kim, Yongick Jeong
{"title":"Exploring strategies to promote health services online: The role of contextual priming, digital ad type, and health threat orientation in determining the effectiveness of health service ads.","authors":"Chun Yang,&nbsp;Gawon Kim,&nbsp;Yongick Jeong","doi":"10.1080/07359683.2021.1997511","DOIUrl":"https://doi.org/10.1080/07359683.2021.1997511","url":null,"abstract":"<p><p>Contextual congruence, health threat orientation, and digital advertisement type can influence the effectiveness of online health service ads. To examine these effects, a 2 × 2 × 2 online experiment was conducted with contextual similarity as a within-subjects factor. Results suggest that contextual similarity was positively associated with both attitude toward ads and purchase intention. The data also revealed an interaction effect between digital advertising type and health threat orientation: health ads to address issues of immediate concerns enhanced purchase intention, but only in the incongruent context. Implications of the study were also discussed.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"40 1","pages":"39-58"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"9195028","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Examining the barriers to accepting big health data from a health marketeer's perspective. 从健康营销人员的角度审视接受大健康数据的障碍。
Health Marketing Quarterly Pub Date : 2023-01-01 DOI: 10.1080/07359683.2021.1994115
Rebecca Benn, Alan Shaw
{"title":"Examining the barriers to accepting big health data from a health marketeer's perspective.","authors":"Rebecca Benn,&nbsp;Alan Shaw","doi":"10.1080/07359683.2021.1994115","DOIUrl":"https://doi.org/10.1080/07359683.2021.1994115","url":null,"abstract":"<p><p>Studies have shown that the sharing of big health data can improve patient management across primary and secondary care sectors. It can also reduce costs and can enhance the medical research process. Unfortunately, many big health data initiatives are being impeded because of a range of complex issues. This study was initiated to identify the said issues and develop a tool for health marketers to use to negate the barriers in big healthcare data projects. The study demonstrates how the Interactive Communication Technology Adoption Model can be operationalized to support qualitative researchers.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"40 1","pages":"1-18"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"9547646","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Medical decision-making with tables and graphs: The role of cognition, emotions, and analytic thinking. 表格和图表的医疗决策:认知、情感和分析思维的作用。
Health Marketing Quarterly Pub Date : 2023-01-01 DOI: 10.1080/07359683.2022.2094101
Ilgım Dara Benoit, Elizabeth G Miller, Ann M Mirabito, Jesse R Catlin
{"title":"Medical decision-making with tables and graphs: The role of cognition, emotions, and analytic thinking.","authors":"Ilgım Dara Benoit,&nbsp;Elizabeth G Miller,&nbsp;Ann M Mirabito,&nbsp;Jesse R Catlin","doi":"10.1080/07359683.2022.2094101","DOIUrl":"https://doi.org/10.1080/07359683.2022.2094101","url":null,"abstract":"<p><p>The shift from one-way to two-way communication in healthcare decision-making has heightened the need to understand the role of display formats including tables and graphs as decision aids. In this paper, we investigate cognitive and affective influences on decision-making involving display formats. We find that a display format's impact on decision quality is mediated by two distinct components of cognition (verbatim and gist knowledge), and that tables compared to bar graphs improve decision quality. We also find evidence that analytic thinking and lower negative affect can improve decision quality. Implications for marketers, better engaging patients, and encouraging improved decision-making are discussed.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"40 1","pages":"59-81"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"9248565","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
The impact of country image and patient cosmopolitanism on medical tourism. 国家形象与患者世界主义对医疗旅游的影响。
Health Marketing Quarterly Pub Date : 2023-01-01 DOI: 10.1080/07359683.2023.2167260
Shawn T Thelen, Boonghee Yoo
{"title":"The impact of country image and patient cosmopolitanism on medical tourism.","authors":"Shawn T Thelen,&nbsp;Boonghee Yoo","doi":"10.1080/07359683.2023.2167260","DOIUrl":"https://doi.org/10.1080/07359683.2023.2167260","url":null,"abstract":"<p><p>The purpose of this research is to examine the impact affective/cognitive country image, cosmopolitanism, and satisfaction with insurance have on patient willingness to go abroad for surgery. Patients are presented a scenario where they select having knee replacement surgery domestically, having to pay all co-pays and deductibles, or abroad (Mexico, India, Israel) for free surgery at a JCI certified hospital. Results indicate cosmopolitanism impacts patient perception of medical tourism whilst affective and cognitive country image exhibit varying levels of significance. This study contributes to the literature by assessing factors that impact patient likelihood to travel abroad for surgery.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"40 1","pages":"98-118"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"9550138","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
The effects of humor in health promotional messages on a college campus. 幽默在大学校园健康宣传信息中的作用。
Health Marketing Quarterly Pub Date : 2023-01-01 DOI: 10.1080/07359683.2022.2160741
Jiyoon Karen Han, Patricia Stout
{"title":"The effects of humor in health promotional messages on a college campus.","authors":"Jiyoon Karen Han,&nbsp;Patricia Stout","doi":"10.1080/07359683.2022.2160741","DOIUrl":"https://doi.org/10.1080/07359683.2022.2160741","url":null,"abstract":"<p><p>This study examined how perceived threat moderates the effects of message type (humor vs. non-humor) on attitude and behavior intentions toward a mental health public service announcement (PSA) on a college campus. To investigate the relationships, a between-subject experimental survey was employed for 209 undergraduate students. Findings revealed a significant interaction effect between message type and perceived threat on attitude toward the PSA, visiting intention to a health center, and eWOM intention. Moreover, the moderated mediating role of attitude toward the PSA on visiting intention to a health center and eWOM intention was observed.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"40 1","pages":"82-97"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"9564689","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
An analysis of social marketing practice: Factors associated with success. 社会营销实践分析:与成功相关的因素。
Health Marketing Quarterly Pub Date : 2022-10-01 Epub Date: 2021-11-16 DOI: 10.1080/07359683.2021.1997525
M Bilal Akbar, Irene Garnelo-Gomez, Lawrence Ndupu, Elizabeth Barnes, Carley Foster
{"title":"An analysis of social marketing practice: Factors associated with success.","authors":"M Bilal Akbar,&nbsp;Irene Garnelo-Gomez,&nbsp;Lawrence Ndupu,&nbsp;Elizabeth Barnes,&nbsp;Carley Foster","doi":"10.1080/07359683.2021.1997525","DOIUrl":"https://doi.org/10.1080/07359683.2021.1997525","url":null,"abstract":"<p><p>This paper aims to identify factors that contribute to the success of current social marketing practices. These factors include setting clear behavior change objectives and segmentation that informs communication and messaging strategies. Other factors include rigorous research (consumer research, formative research, literature review), pre-testing of interventions, developing a partnership approach, using planning methodologies/theories, and monitoring and evaluation. These success factors could be used for policymakers, governments, agencies and social marketers delivering interventions focussed on healthy lives and well-being. The examples given in this study illustrate how these factors can be achieved, providing a focus for discussion and emulation.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"39 4","pages":"356-376"},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"39627423","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Patient demographics as determinants of where they go for hospitalization, what inpatient care they get, and what they are charged: A national study. 患者人口统计数据是他们去哪里住院的决定因素,他们得到什么样的住院治疗,以及他们的收费:一项全国性的研究。
Health Marketing Quarterly Pub Date : 2022-10-01 Epub Date: 2021-08-26 DOI: 10.1080/07359683.2021.1965814
Lori Ford, Ravi Chinta, Anne Fiedler
{"title":"Patient demographics as determinants of where they go for hospitalization, what inpatient care they get, and what they are charged: A national study.","authors":"Lori Ford,&nbsp;Ravi Chinta,&nbsp;Anne Fiedler","doi":"10.1080/07359683.2021.1965814","DOIUrl":"https://doi.org/10.1080/07359683.2021.1965814","url":null,"abstract":"<p><p>This study focuses on the impact of race, income, age, and gender on hospital charges in the US. The data include 28,133 discharge records for appendectomies from a stratified sample of 4,584 hospitals in the HCUP's (Hospital Cost and Utilization Project) NIS (National Inpatient Sample) database. Results show that race, income, and age were significant determinants of hospital charges. Gender was not significantly related to the variance in hospital charges. Additionally, hospital variables (ownership/control region, teaching status, size, and primary expected payer) had statistically significant effects on hospital charges. We conclude with implications for clinicians, hospital administrators, and policy makers.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"39 4","pages":"315-336"},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"39346554","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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