Examining the barriers to accepting big health data from a health marketeer's perspective.

Q3 Health Professions

Health Marketing Quarterly Pub Date : 2023-01-01 DOI:10.1080/07359683.2021.1994115

Rebecca Benn, Alan Shaw

引用次数: 1

Abstract

Studies have shown that the sharing of big health data can improve patient management across primary and secondary care sectors. It can also reduce costs and can enhance the medical research process. Unfortunately, many big health data initiatives are being impeded because of a range of complex issues. This study was initiated to identify the said issues and develop a tool for health marketers to use to negate the barriers in big healthcare data projects. The study demonstrates how the Interactive Communication Technology Adoption Model can be operationalized to support qualitative researchers.

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从健康营销人员的角度审视接受大健康数据的障碍。

研究表明，共享大健康数据可以改善初级和二级保健部门的患者管理。它还可以降低成本，提高医学研究进程。不幸的是，由于一系列复杂的问题，许多大型卫生数据倡议受到阻碍。本研究旨在确定上述问题，并为医疗营销人员开发一种工具，以消除大医疗数据项目中的障碍。本研究展示了互动通信技术采用模型如何运作以支持定性研究人员。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Health Marketing Quarterly Health Professions-Health Professions (all)

CiteScore

2.10

自引率

0.00%

发文量

期刊介绍： Health Marketing Quarterly is directed at academicians and practitioners who are concerned with the concepts, practice, and research of health care marketing in today"s complex environment. The journal addresses important contemporary issues in the use of marketing by health care organizations like hospitals, individual practitioners, and public health care organizations. This includes the use of marketing to promote, position, deter, enhance health care organizations/issues, and the development of the marketing literature on both a conceptual and empirical basis.