表格和图表的医疗决策:认知、情感和分析思维的作用。

Q3 Health Professions

Health Marketing Quarterly Pub Date : 2023-01-01 DOI:10.1080/07359683.2022.2094101

Ilgım Dara Benoit, Elizabeth G Miller, Ann M Mirabito, Jesse R Catlin

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引用次数: 2

摘要

在医疗保健决策中，从单向通信到双向通信的转变提高了理解显示格式(包括表格和图形)作为决策辅助工具的作用的需要。在本文中，我们研究了认知和情感对决策的影响，包括显示格式。我们发现显示格式对决策质量的影响是由两个不同的认知组成部分(逐字和主旨知识)调解的，与柱状图相比，表格可以提高决策质量。我们也发现分析思维和较低的负面情绪可以提高决策质量。对营销人员的影响，更好地吸引患者，并鼓励改进决策进行了讨论。

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Medical decision-making with tables and graphs: The role of cognition, emotions, and analytic thinking.

The shift from one-way to two-way communication in healthcare decision-making has heightened the need to understand the role of display formats including tables and graphs as decision aids. In this paper, we investigate cognitive and affective influences on decision-making involving display formats. We find that a display format's impact on decision quality is mediated by two distinct components of cognition (verbatim and gist knowledge), and that tables compared to bar graphs improve decision quality. We also find evidence that analytic thinking and lower negative affect can improve decision quality. Implications for marketers, better engaging patients, and encouraging improved decision-making are discussed.

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来源期刊

Health Marketing Quarterly Health Professions-Health Professions (all)

CiteScore

2.10

自引率

0.00%

发文量

期刊介绍： Health Marketing Quarterly is directed at academicians and practitioners who are concerned with the concepts, practice, and research of health care marketing in today"s complex environment. The journal addresses important contemporary issues in the use of marketing by health care organizations like hospitals, individual practitioners, and public health care organizations. This includes the use of marketing to promote, position, deter, enhance health care organizations/issues, and the development of the marketing literature on both a conceptual and empirical basis.