老年消费者的健康选择与风险认知:一项系统综述。

Q3 Health Professions

Health Marketing Quarterly Pub Date : 2022-07-01 Epub Date: 2021-11-11 DOI:10.1080/07359683.2021.1996307

Gianluigi Guido, Antonio Mileti

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引用次数: 1

摘要

本文回顾了有关老年消费者健康选择和风险认知的市场营销文献，以总结目前的研究现状，并为未来的研究提供一个比较术语。这项研究是对1970年至2019年发表在100个专题期刊上的科学论文进行的。结果证实，健康选择和风险认知是老年消费者营销研究的两个要点，具有重要意义，并表明，老年消费者不断增长的需求和购买力伴随着可能影响决策的心理、生理和关系条件。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Health choices and risk perception in elderly consumers: a systematic review.

This paper provides a review of the marketing literature on elderly consumers' health choices and risk perceptions, in order to summarize the state of the art and provide a comparison term for future studies. The research was carried out on scientific articles published from 1970 up to 2019, in a selection of 100 thematic journals. The results confirmed the significance of health choices and risk perceptions as two essential points of marketing research concerning older consumers, and demonstrated that the growing needs and purchasing power of older consumers are accompanied by psychological, biological and relational conditions that can impact decision-making.

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来源期刊

Health Marketing Quarterly Health Professions-Health Professions (all)

CiteScore

2.10

自引率

0.00%

发文量

期刊介绍： Health Marketing Quarterly is directed at academicians and practitioners who are concerned with the concepts, practice, and research of health care marketing in today"s complex environment. The journal addresses important contemporary issues in the use of marketing by health care organizations like hospitals, individual practitioners, and public health care organizations. This includes the use of marketing to promote, position, deter, enhance health care organizations/issues, and the development of the marketing literature on both a conceptual and empirical basis.