JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW最新文献_第5页

ANALYSIS OF THE EFFECT OF MARKETING COMMUNICATION MIX ON BRAND LOYALTY OF HONDA HATCHBACK JAZZ CAR CASE STUDY AT HONDA WILTOP DEALERSHIP JAMBI CITY 营销传播组合对本田爵士掀背车品牌忠诚度的影响分析——以本田将顶经销商占比市为例

JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Pub Date : 2022-12-26 DOI: 10.22437/jbsmr.v6i1.22112

Garry Yuesa Rosyid

{"title":"ANALYSIS OF THE EFFECT OF MARKETING COMMUNICATION MIX ON BRAND LOYALTY OF HONDA HATCHBACK JAZZ CAR CASE STUDY AT HONDA WILTOP DEALERSHIP JAMBI CITY","authors":"Garry Yuesa Rosyid","doi":"10.22437/jbsmr.v6i1.22112","DOIUrl":"https://doi.org/10.22437/jbsmr.v6i1.22112","url":null,"abstract":"The structure of the market causes any business to have been conscious of being a winner. Honda dealers Jambi City as one of the businesses that provide marketing should understand in this situation, only how to determine new targeting strategies, increase sales, but also retain customers, because they can affect the increase in revenue. This thesis is to analyze the effect of marketing communication mix on brand loyalty. products from Honda dealers Jambi City, and the elements of the marketing communication mix that have the most significant effect on customer brand loyalty in Jazz hatchback car products at Honda Jambi dealerships. Respondents to the survey were 95 people responsible for consumer brand loyalty. The data in this study are collectives with questionnaires, interviews and literature. The data analysis used in this study is statistical analysis, such as linear regression with the SPSS 16.0 software program. The results of this study show that almost all variables of the marketing communication mix in brand loyalty in purchasing, and five of them such as advertising, sales promotion, personal sales, direct marketing, publicity, are significantly influenced.","PeriodicalId":357539,"journal":{"name":"JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114254213","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

MOSQUE DA'WAH COMMUNICATION MANAGEMENT IN FOSTERING MILLENNIAL CONGREGATION (CASE STUDY OF NURUL IMAN MOSQUE BLOK M SQUARE 清真寺达瓦瓦沟通管理在培养千禧一代会众中的作用(以nurul iman清真寺m广场为例)

JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Pub Date : 2022-12-26 DOI: 10.22437/jbsmr.v6i1.21501

Husnan Nurjuman, R. Priana, Dewi Nursyamsiah

{"title":"MOSQUE DA'WAH COMMUNICATION MANAGEMENT IN FOSTERING MILLENNIAL CONGREGATION (CASE STUDY OF NURUL IMAN MOSQUE BLOK M SQUARE","authors":"Husnan Nurjuman, R. Priana, Dewi Nursyamsiah","doi":"10.22437/jbsmr.v6i1.21501","DOIUrl":"https://doi.org/10.22437/jbsmr.v6i1.21501","url":null,"abstract":"The aim of this study was to analyze the da’wah activities carried out by DKM Nurul Iman. The research used the management activities POLC (Planning, organizing, leading, and controlling) by Stephen Robbins. Used a qualitative-descriptive approach with a case study method. Data collections are derived from interviews, observations, literature studies, the social media activities of Nurul Iman Blok M Square Mosque, and other supporting documents. The results showed that the dakwah communication management activities carried out by DKM Nurul Iman were due to cooperation with da'wah partners, such as preachers, majelis taklim, and study communities managed by young people (millennials). In every stage of the activity process, starting from planning, organizing, leadership, and controlling activities, DKM Nurul Iman always invites da'wah partners to participate. As a facilitator of dawah activities, the mosque collaborates with millennial creative ideas to produce da'wah material that can change the tendency of negative millennial behavior to be more conservative in a bandage of Islamic values.","PeriodicalId":357539,"journal":{"name":"JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133232475","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALYSIS OF FACTORS AFFECTING CONSUMERS IN CHOOSING USING THE ONLINE SHOPPING PLATFORM (SHOPEE) 影响消费者选择使用网购平台(shopee)的因素分析

JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Pub Date : 2022-12-26 DOI: 10.22437/jbsmr.v6i1.21292

N. Fajrin

引用次数: 0

RISK MANAGEMENT AND EARNINGS MANAGEMENT ON FINANCIAL PERFORMANCE IN ISLAMIC BANKING: AN EMPIRICAL STUDY OF INDONESIA 风险管理与盈余管理对伊斯兰银行财务绩效的影响:以印尼为例的实证研究

JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Pub Date : 2022-12-26 DOI: 10.22437/jbsmr.v6i1.22721

Oki Sania Riski, Rika Lidyah, Titin Hartini

引用次数: 0

ENTREPRENEURIAL MOTIVATION AND ITS IMPACT ON MOMPRENEUR BUSINESS PERFORMANCE (STUDY ON SONGKET AND BATIK WOMEN ENTREPRENEURS IN JAMBI CITY) 创业动机及其对女企业家经营绩效的影响(对占碑市毛毡和蜡染女企业家的研究)

JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Pub Date : 2022-12-26 DOI: 10.22437/jbsmr.v6i1.22831

E. Dewi

引用次数: 0

FACTORS THAT EFFECT TURNOVER INTENTION WITH JOB SATISFACTION AS AN INTERVENING VARIABLE AT FOOD AND BEVERAGES DISTRIBUTION COMPANIES IN BATAM 以工作满意度为中介变量的巴淡岛餐饮配送企业离职意向影响因素

JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Pub Date : 2022-12-26 DOI: 10.22437/jbsmr.v6i1.21073

Delicia Olivian, A. Setyawan

{"title":"FACTORS THAT EFFECT TURNOVER INTENTION WITH JOB SATISFACTION AS AN INTERVENING VARIABLE AT FOOD AND BEVERAGES DISTRIBUTION COMPANIES IN BATAM","authors":"Delicia Olivian, A. Setyawan","doi":"10.22437/jbsmr.v6i1.21073","DOIUrl":"https://doi.org/10.22437/jbsmr.v6i1.21073","url":null,"abstract":"Nowadays workplace filled with Gen X and Y employee, it is stated that by 2025, the employment field will be filled by millennials. Human resources are an asset to a company, turnover intention emerge a big problem for company every year. This research will be aim to determine and analyze factors that affect turnover intention with job satisfaction as intervening variable. Questionnaires was distributed to 360 employee that work in food and beverages distribution companies in Batam. However, there is only 280 data that can be analyze due to incompleteness and some questionnaire that didn’t return. The data is examined with SPSS to analyze the descriptive data and Smart PLS program to examine the relationship between independent to dependent variables while intervening through an intervening variable. The result of this study shown that there is a direct effect from salary, transformational leadership and job satisfaction toward turnover intentions. It also shows that there is an indirect effect from salary and transformational leadership towards turnover intention while it is mediating through job satisfaction. In other hand, it was found that work stress, emotional intelligence is not significant in giving effect towards turnover intention with or without the intervening from job satisfaction. \u0000 ","PeriodicalId":357539,"journal":{"name":"JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128258764","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

FACTORS AFFECTING IMPLEMENTATION E-GOVERNMENT IN THE GOVERNMENT OF WEST SUMATRA PROVINCE (Study on West Sumatra Provincial Government Employees) 影响西苏门答腊省政府实施电子政务的因素(以西苏门答腊省政府雇员为研究对象)

JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Pub Date : 2022-12-26 DOI: 10.22437/jbsmr.v6i1.21130

Eko Kurniawan Eko, V. Pujani, H. Lukito

{"title":"FACTORS AFFECTING IMPLEMENTATION E-GOVERNMENT IN THE GOVERNMENT OF WEST SUMATRA PROVINCE (Study on West Sumatra Provincial Government Employees)","authors":"Eko Kurniawan Eko, V. Pujani, H. Lukito","doi":"10.22437/jbsmr.v6i1.21130","DOIUrl":"https://doi.org/10.22437/jbsmr.v6i1.21130","url":null,"abstract":"This study aims to determine the factors that influence the implementation of E-Government in the Government of West Sumatra Province. The number of samples taken as many as 100 respondents. Based on the results of the validity test, it can be seen that all statements used to measure the E-Government variable are declared valid, because each statement has a corrected item total correlation coefficient above 0.65. While the reliability test with internal consistency test has a composite reliability value that meets the criteria. Based on the test results, all variable indicator statements have met the criteria of validity and reliability. The results of hypothesis testing using SPSS for windows version 23.0 with t-test analysis or t-test indicate that the quality of Human Resources and Communication has a positive and significant effect on the implementation of E-Government in the government of West Sumatra Province. Meanwhile, Infrastructure and Leadership have no significant effect on the implementation of E-Government in the West Sumatra Provincial government.","PeriodicalId":357539,"journal":{"name":"JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130311662","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

STUDY ON THE CRISIS MANAGEMENT PRACTICE OF TRAVEL AGENCIES DURING THE PERIOD OF COVID-19 PANDEMIC 新冠肺炎疫情期间旅行社危机管理实践研究

JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Pub Date : 2022-12-26 DOI: 10.22437/jbsmr.v6i1.20361

Kao-Shan Chen, Yi-Hung Chen

引用次数: 0

RETAINING MILLENNIAL EMPLOYEES IN THE WORKPLACE: A LITERATURE REVIEW 在工作场所留住千禧一代员工:一篇文献综述

JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Pub Date : 2022-12-26 DOI: 10.22437/jbsmr.v6i1.22224

Evelin Hudiono, R. L. Sari

引用次数: 0

HOW TO ENGAGE EMPLOYEE: THE INFLUENCE OF LEADERSHIP AND TEAM WORK 如何吸引员工:领导和团队合作的影响

JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Pub Date : 2022-07-08 DOI: 10.22437/jbsmr.v5i2.18882

A. Nelson

引用次数: 1